Hang out with 21 212 Digital Acelerator and Digital Media Academy of Canadaproviding the latest insights on The Power of Social Media and The New Face of SEO
Find out the social media marketing strategy I used to earn Microgrid Energy the regional semifinalist position for the Business Journal's Social Madness Competition.
Welcome to Emerging and Social Media (ADPR4300) at Marquette University.
In this class, we examine and explore the strategic use, impact and implications of social media as it relates to marketing and communications.
Find out the social media marketing strategy I used to earn Microgrid Energy the regional semifinalist position for the Business Journal's Social Madness Competition.
Welcome to Emerging and Social Media (ADPR4300) at Marquette University.
In this class, we examine and explore the strategic use, impact and implications of social media as it relates to marketing and communications.
Kickstarting Online Communities: Con Edison Case StudySandra Fathi
This presentation was given at Womm-U in Chicago on May 23, 2013. It covers how to kickstart and maintain your online community using Con Edison's Power of Giving forum as an example.
Advanced Twitter Marketing Strategies from Sandra FathiSandra Fathi
Advanced Twitter Marketing Strategies presentation for Execsense. This presentation is designed for Twitter users that are already familiar with the platform and are looking for advanced strategies on how to leverage it for business. The webinar covers giveaways, contests, branding, reputation management, revenue generation, events, conferences and more.
www.checkerboard.com - Presentation given to marketing managers and business owners. Special thanks to my many sources. If you'd like to work with our company, or need additional information on this topic, please contact us!
How can NGOs use Social Media for Marketing and for Raising FundsPavan Mondreti
Bala Vikasa has organized a one-day seminar to NGOs and students at their campus. I have covered different topics from how social media has changed the way we communicate to How can NGO's leverage the potential of Social Media to reach out to larger audience and raise funds.
The following portfolio is an overview of the social media marketing tactics, strategies, and programs that I have led. For more information about me please visit: http://aboutjameshills.com or email: james@aboutjameshillscom.
The Case for B2B Social Media - Lead GenerationSandra Fathi
Presented as part of Social Media Week NYC February 13, 2012 at Affect (www.affect.com).
Sandra Fathi @sandrafathi, sfathi@affect.com
Katie Creaser @ksafrey, kcreaser@affect.com
Here are some of our NGOs related work in the digital work. The presentation highlights our work with UNWomen, INJAZ Al Arab, Mega Kheir and Ahl Masr organizations.
Facebook Strategy for Public Relations - June 2010Scott Meis
PR Daily Webinar presentation I hosted addressing the strategic use of Facebook for public relations and marketing professionals. For additional resource links, visit here - http://tinyurl.com/RaganFbookPRJune2010
Maximizing Use of Facebook and YouTube in the Donation CommunityScott Meis
A January 2010 Webinar presentation to the organ/tissue donation community about maximizing the use of Facebook and YouTube to increase donor registrations.
This is my deck from Social Fresh Charlotte 2010. I talk about our approach to social media and community at Blue Sky Factory. From experimentation to scaling.
Kickstarting Online Communities: Con Edison Case StudySandra Fathi
This presentation was given at Womm-U in Chicago on May 23, 2013. It covers how to kickstart and maintain your online community using Con Edison's Power of Giving forum as an example.
Advanced Twitter Marketing Strategies from Sandra FathiSandra Fathi
Advanced Twitter Marketing Strategies presentation for Execsense. This presentation is designed for Twitter users that are already familiar with the platform and are looking for advanced strategies on how to leverage it for business. The webinar covers giveaways, contests, branding, reputation management, revenue generation, events, conferences and more.
www.checkerboard.com - Presentation given to marketing managers and business owners. Special thanks to my many sources. If you'd like to work with our company, or need additional information on this topic, please contact us!
How can NGOs use Social Media for Marketing and for Raising FundsPavan Mondreti
Bala Vikasa has organized a one-day seminar to NGOs and students at their campus. I have covered different topics from how social media has changed the way we communicate to How can NGO's leverage the potential of Social Media to reach out to larger audience and raise funds.
The following portfolio is an overview of the social media marketing tactics, strategies, and programs that I have led. For more information about me please visit: http://aboutjameshills.com or email: james@aboutjameshillscom.
The Case for B2B Social Media - Lead GenerationSandra Fathi
Presented as part of Social Media Week NYC February 13, 2012 at Affect (www.affect.com).
Sandra Fathi @sandrafathi, sfathi@affect.com
Katie Creaser @ksafrey, kcreaser@affect.com
Here are some of our NGOs related work in the digital work. The presentation highlights our work with UNWomen, INJAZ Al Arab, Mega Kheir and Ahl Masr organizations.
Facebook Strategy for Public Relations - June 2010Scott Meis
PR Daily Webinar presentation I hosted addressing the strategic use of Facebook for public relations and marketing professionals. For additional resource links, visit here - http://tinyurl.com/RaganFbookPRJune2010
Maximizing Use of Facebook and YouTube in the Donation CommunityScott Meis
A January 2010 Webinar presentation to the organ/tissue donation community about maximizing the use of Facebook and YouTube to increase donor registrations.
This is my deck from Social Fresh Charlotte 2010. I talk about our approach to social media and community at Blue Sky Factory. From experimentation to scaling.
An overview of social media marketing for small businesses. This was presented during the First MSU Main E-Commerce Expo in Marawi City last October 7, 2013.
Earthsite is a New Media Agency for Sustainable Brands. Our company specializes in marketing and web strategy; web 2.0 design, building trusted brands, and social media marketing.
Earthsite is a New Media Agency for Sustainable Brands. Earthsite specializes in building trusted brands, web strategy, and social media marketing. Here is a look at our social media services.
Social Media Marketing is something when someone creates and shares a content on various social media platforms to promote his/her brand and achieve the required marketing goals
I provide Social Media Courses, Education, Strategies and Training.
Are you looking to improve your business by leveraging social media with a comprehensive social media strategy? In 2007 I launched the Accredited Distressed Property Representative Designation that has trained over 5,000 people on a shoe string budget with the help of social media marketing.
Since 2007 I have studied everything I could get my hands on about social media.
I’m serious about education because not only have I been in the 10% of REALTORS® I have a MBA degree from Saint Xavier University and I've earned a record breaking 23 designations & certification in social media, real estate plus nine real estate licenses. My 30,000 plus students consistently rank me 5 out of 5 as an instructor due to my knowledge and entertaining training style.
Have you A.T.E today? Advancement Through Education
The world of social marketing is changing quickly. This is meant as an update to our 2012 predictions, with a bit of content around PR agencies and how they can use social.
Adapting Your Social Media Strategy During COVID-19Andrea Martin
How effective has your social media been during COVID-19? As your business adjusts to re-opening, are you ready to re-engage through social media and connect with clients and prospects online?
We are pleased to share with you our presentation on adapting your social media strategy during covid-19. This presentation will walk you through an easy to follow 3-step framework to assess the effectiveness of your social media by utilizing data and insights to determine what's working and what's not, how your customers’ needs have changed, and what tools and key strategies you can use for your business to adjust, organize and pivot your campaigns by social platform to create powerful engagement strategies.
How to Build a Social Media Strategy... And Why!AJ Gerritson
This presentation was created to give you a basic understanding of how and why you should build a social media strategy for your organization. The information was boiled down from a much more extensive process that our agency (451 Marketing) performs for our clients over a 3-5 week engagement.
Social Media Workshop on behalf of Bama WorksDonna Gilliland
What marketers should know in 2019 when marketing on social platforms. Topics include an overview of , video marketing, use of key social media platforms, such as LinkedIn, Facebook, Instagram, mobile video, and learning resources.
Search And Success: How To Make Your Website, Content And SEO Pay OffMichael Hackmer
You know SEO, content and social media are important to your marketing because everyone keeps telling you they are. But what not enough marketers know is how to make those tactics actually pay off in increased leads, sales and ROI.
This presentation covers how to tie it all together with an information architecture and conversion strategy that will not only bring in more traffic, but help you turn more of that traffic into growth on the bottom line. Including how to:
- Identify your target audience and the messaging you need to reach them
- Build an information architecture that naturally enables SEO and social marketing
- Develop a content marketing library that wins business
- And, converting more visitors into leads, leads into sales, and sales into long-term ROI
Sponsored by LogMyCalls
The Presentation Agenda
1) Background (Terms, B2B And B2C Marketing Trends, SEO, ETC)
2) Consumer Trends Worth Noting
3) Identifying Your Customers
4) What Is Information Architecture And Why Is It Important?
5) SEO And Content Marketing That Wins Business
6) Measuring Results And Converting To Sales
7) Building Your Social Media Strategy
8) Time And Resource Management
Questions? Please contact Michael Hackmer, Found, Social Web Tactics, at: 703-362-1586. Email: michaelhackmer@socialwebtactics.com
Social media insights for newspaper media sales professionalsDebbie Horovitch
Traditional media organizations are struggling to maintain revenue through advertising sales. In May 2012, Big Reach Learning, headed by Maura Hanley hired Social Media Concierge, Debbie Horovitch, founder of Social Sparkle & Shine to create a custom presentation for the media sales professionals of The Globe and Mail, Canada's largest daily business newspaper. Debbie & Maura have both worked for many years as senior level media buyers at advertising agencies, and were able to identify insights for how traditional, digital and editorial sales staff at The Globe and Mail could use social media to gain competitive information and insights and consultative sales information to support INCREASED digital and media sales (volume of $ and inventory). If you would like to discuss app marketing, media sales in the social era, or hire Debbie or Maura to speak at your North American newspaper, contact Debbie at 416-553-2157 or email debbie.horovitch@gmail.com
http://theSparkleAgency.com
The following is a podcast for "From Data to Direction: How to Convert Social Media Data Into Actionable Insights." This webinar originally aired on November 25th, 2014. Listen to the audio recording to learn more:
A lot of promises have been made about social media data and how it can be used for business intelligence. But when it comes to finding actual insights that drive new business initiatives, organizations often get lost along the way.
The thing that many brands don’t realize is that social media is actually big data. It’s unstructured, global in scope, and if you don’t know where to focus your collection and analysis, moving from data to a strategic direction is very difficult.
In this webinar, a panel of social media analytics experts and industry leaders will team up to share their insights on specific ways you can better use social media data to improve operations across the organization.
We’ll show you:
-Essential insights about Buyer Personas—and why they matter for social data
-How to get fast, accessible insights using advanced real-time analysis
-How to prioritize social data insights for fastest business impact
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
Honest Reviews of Tim Han LMA Course Program.pptxtimhan337
Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
2. Dar has extensive experience in
social media and digital
marketing. She has worked on
campaigns of every size and
vertical from start-ups to large
corporations to help them
achieve their various
objectives. One of Dar’s
specialties is in providing
corporate training in social
media management.
Dar currently works at
iRISEmedia, a leading digital
marketing agency in Toronto, as
Director of Social Media
Marketing.
Mentor at 21 212, Co-
founder and Quarterback at
DMAC. Gustavo Has been
working in the online space
since 1998 and specifically
with Digital Marketing since
2004. He has worked as a
university professor in Brazil
since 2001 and possesses
vast experience creating and
developing certification, post
graduate and bachelor
programs.
Jim has been the founder
and President of
iRISEmedia.com, a leading
digital marketing agency in
Toronto from 2004 to the
present. His particular
specialty is in SEO and
Social Media but he also
focuses on the company’s
R&D and intellectual
property initiatives. He was
also Legal and Online
Marketing Director for
Incorpore Brazil from 1996-
2004. He has law degree
from Osgoode Hall
University in Canada.
THE LECTURERS
Dar Refaeli Gustavo Loureiro Jim Bensimon
3. AGENDA
Introduction about DMAC
The Power of Social Media Marketing
Social Media Marketing Tips for 2013
Social Media Case Study
The new face of SEO
SEO Tips for 2013
SEO Case study
Q&A
4. Over 1.11 billion active
monthly users as of March
31,2013
Over 665 million daily active
users on average in march
2013
Over 18 million users in
Canada
The average Facebook user
spends more than 30
minutes per day on it
Over 500 million registered
users
Twitter now has 200 million
active users
24 billion searches each
month
More than 50% of active
Twitter users follow
companies, brands and
products
YouTube is the 2rd largest
Search Engine in the world
Over 1 billion unique users
each month
Over 4 billion videos are
watched every day
700 Youtube videos get
shared on Twitter daily
100 million people take a
social action on YouTube
(likes, shares, comments)
every week
THE POWER OF SOCIAL MEDIA MARKETING
5. 1. Use Fewer Social Sites
SOCIAL MEDIA MARKETING TIPS FOR 2013
9. 5. Use Your Analytics
SOCIAL MEDIA MARKETING TIPS FOR 2013
10. 1. Use Fewer Social Sites
2. Connections. Not Sales
3. Help Your Clients/Readers
4. Host Events
5. Use Your Analytics
SOCIAL MEDIA MARKETING TIPS FOR 2013
11.
12. Client: The Canadian Plastics Industry Association
Background: On June 6, 2012, City Council voted
to ban single-use plastic shopping bags from
retail stores in Toronto as of January 1, 2013.
Campaign Objective: Reverse the ban on plastic
bags by getting City Council to vote against the
implementation of the by-law
Campaign length: 3 months
CAMPAIGN OVERVIEW
13. CAMPAIGN STRATEGY
Campaign Strategy:
Create an online awareness campaign to
inform Torontonians of the ban, its
negative impacts and the benefit of
plastic bags and the industry.
Encourage the public to send letters to
City Council expressing their thoughts
about the ban.
Campaign Platforms:
16. • Thousands of letters written to city council
• Over 10,000 visits reversethebagban.ca
• On November 28, 2012, Toronto City
Council voted to reverse the bag ban
THE RESULTS
17. The introduction of Google Panda & Penguin
along with other changes made by major search
engines in the past 18 months have increased the
importance of content driven and quality
backlinking SEO strategies.
Outdated SEO strategies used by many “SEO
firms” can endanger a website’s search engine
rankings and may lead to de-indexing by Google.
Fresh content is key and must perform triple duty:
Keyword targeted and optimized
Link worthy
Social media worthy
THE NEW FACE OF SEO
18. Page speed for mobile;
Content Must Be Compelling; No more backlinks;
Matt Cutts of Google “Facebook Likes do not
affect SEO rankings”. However combined Social
Media Data (Facebook, Twitter, google+, youtube)
does increase SEO rankings;
Google Penguin can now penalize individual pages
as opposed to entire sites;
Google Panda rolls out data 10 days in every
month (beware of bad backlinks);
Design – User Experience are grossly underrated.
SEO TIPS FOR 2013
19.
20. The Client: Vital Signs
The Website: vital-signs.ca
Campaign Objective: Increase qualified
organic search traffic to vital-signs.ca
SEO Strategy: Optimize website and targeted
keyword phrases for vital-signs.ca to appear in
top organic search results on page 1 of
Google.ca and other search engines
Campaign length: Since March 2011
Keywords on page 1 at start of campaign: 0
CAMPAIGN OVERVIEW: VITAL SIGNS
21. • Over 80 Keywords on page 1; over 70
keywords in top 3 positions on page 1
• Sample keywords on page 1, position 1:
“Storefront signs” & “outdoor signs”
• Increase of organic website search traffic by
205% in a 1 year period
Vital-signs.ca appears in position 1, page 1 for ‘storefront signs in Google.ca
Organic traffic to Vital-signs.ca increase by over 200% in a year
CAMPAIGN ACHIEVEMENTS: VITAL SIGNS