This document outlines a proposal for a social media marketing campaign by xnd1.com for George Sollitt Construction Company. The campaign would target unemployed contractors and skilled/unskilled workers to generate interest in Sollitt and raise awareness of job/training opportunities. Key elements include creating online content, hosting an event with job fair, and building trade training programs through video and online courses. Cost estimates are provided for various deliverables and consultant/team member hourly rates range from $45 to $185.

1. Consulting Group: SBT
Author: D. Mathis
confidential
Vince Gilbert, Executive Director
xnd1.com – Social & Media Distribution Engine
Partner provider of social media & digital distribution
marketing
George Sollitt
Construction Company

2. Direct Target Audience
 Business: George Sollitt Construction Company
 Target : Individuals who are interested in news, learning and jobs
 Geo: CVS Project Community and vicinity contractors
 Job Status: Unemployed contractors, skilled and unskilled
 Interests: Desire to learn new skill or trade
 Age: 17+
 Audience main interests: Employment, Job Training, Contracting
 Service: News, Collaboration, Social and Media
 Content for Campaigns: Ad Banners, Video Ads, Trades Articles
 Campaign Subject Matter: Positive George Sollitt Community impressions
 Profile Pages: Create pages for Sollitt inclusion
 Social Engine: xnd1.com

3. Gardner Initiative Deliverables
 Digital public awareness
 Interviews, video, streaming, radio and articles
 Street marketing
 Membership allowing access to private industry information
 Compile community contact data for message distribution
 Interactive platform allowing for comments, polls and quizzes
 Provide contractors and tradesmen work assessment profile pages
 Create Massive Open Online Course skill - set learning pages
 Create on-the-job training via video
 Direct Digital Communications - Email, mobile, social and media
 Joint Event - Dinner and Job Fair to residents and members
 Build & Tear Down tools, training and location
Slides - Example Below 4-14

4. Project Phases

5. THE G.I.
Distributed Publication
The G.I. will distribute community
news to people using a publication,
mobile, email, Facebook, Twitter,
LinkedIn, AP and syndicated media.

6. The G.I. Web Presence

7. The GI & George Sollitt Construction Company
News Article Blog #1
http://www.xnd1.com/blog/223/gardner-sollitt-working-to-involve-
community-contractors/

8. Gardner Initiative’s Page
www.xnd1.com/theginews/

9. George Sollitt Construction Company
Articles • Updates • News • Reviews • Journalism • Associated Press • Media
 Contractor Interviews
 Job Site Updates
 Hiring
 Historical Community
Contractors

10. xnd1.com - MOOC
xnd1.com will create profile
communities with skill and trade
links videos and articles on
information, training, learning and
certification opportunities that we
can provide to help improve skilled
jobs.

11. Dinner/ Banquet
 The GI 2014 Fiscal Initiatives
 Showcase trade & trade documentary
 GI Initiative Construction Report
 GI Initiative Partners Introductions
 Student/ Intern Awards
 Business/Contactor Meet and Greet
 Job Information and Employer Partners
Job Fair
Joint Event

12. Traditional Builds & Teardown
 Construction Trade Training
 Plumbing/ HVAC
 Electrical
 Carpentry
Technology Builds
Smart, Energy Efficient, Green Builds
 Cutting Edge Trade Application Learning
 Sustainable energy free building techniques
 Leed and Energy star Training
 Sustainable geothermal, natural
 Manufacturer technology materials database
 Collaborate energy free projects in
available properties
Construction Build & Teardown Training

13. xnd1.com - Search and keyword magnet

14. News on xnd1.com & targeted traffic

15. Target Audience Campaign Plan
Launch
 Updated News, Public Awareness article, images and video concepts
 Create & Develop past, existing and new, Sollitt Construction Company
interactions via video, image and journalism updates to community
 Terrestrial News and Media online syndication
 Articles, blogs and videos delivered to multiple online news, social media -
twitter, facebook, google+
 Digital messaging and posting through XND1 Reachability
 Search optimization for text and keywords through xnd1.com
 Email and mobile collection and scrub campaign

16. Plan and Budget
Plan
 Consulting concepts for public awareness
 Creative Team
 Development Team
 Production Team - Trade Publication, News,
 Production Team - Video, Streaming, Blog content
 Marketing & Communications to community
 Community interaction events
Budget
Initial: $1.5M
Goal: $5M

17. Concepts
ala carte will be billed hourly per consultant needed
 Work with Gardner initiative to create positive interactions with the targeted communities –
Press release on meetings, training, jobs postings, job fair and banquet.
 Capture interactions with the community – on site training, worker video clips, journalism,
radio.
 Capture and display techniques will include articles, press releases, and invitations integrated
with radio spots, video spots, interactions, job announcements, training announcement
sponsor and promoted as being accomplished by George Sollitt Construction on xnd1.com
social engine
 Capture and display community organization relationships with George Sollitt Construction
such as the Gardener Initiative and its’ publication
 Collection of contact , email, mobile and social page

18. Community Project Impressions
ala carte will be billed hourly per consultant needed
 Dinner & Job Fair Sponsor
 MOOC Training Profile pages free
 On the JOB Training
 Obtain land or abandoned homes to do training build and tear downs –
 George Sollitt Construction Company can train on Techniques to provide training skills to
laborer to improve their job classification opportunities with Gardner Initiative and
AAWLIU
 Union Contractor conflict resolution
 Community & Leader Organization relations

19. Delivery to Community
 Strategic handout publications
 Email invitations
 Mobile SMS
 Social News & Publication
 Syndicated news distribution
 Social Friend/Users adding & sharing
 weekly, bi-weekly monthly, update publications to community

20. Affiliate Packages
Stand-alone components
We can create packages to efficiently utilize your Affiliate budget
Concepts and Deliverables offered within the scope of your budget
 Affiliate 1st Level: $500K
 Affiliate 2nd Level: $250K
 Affiliate 3rd Level: $100K
 Affiliate 4th Level: $50K

21. Project Team & Costs
Hourly rates per hour:
 Digital Marketing Project
Lead - $100
 Campaign Manager - $125
 Lead Programmer - $125
 Developers – $85
 Email Server Administrator -
$100
 Social Network Marketer -
$65
 Web Server Administrator -
$125
 Database Manager - $95
 Web Developer - $100
 Programmers – $150
 Marketing Consultant – $185
 Server Engineer – $125
 Graphics – $65
 Web Video & Audio – $65
 Web Content poster – $55
 News Journalist - $55
 Evangelism consultants -$45
Most projects will require:
Consultant fees
Team Management fees
Web server fees
Scripts fees
Misc. Service fees
Developer/Programmer(s) fees
Hardware costs
Cost , creation, setup and deployment
Estimated average cost per basic campaign
 Article-20 hrs
 Video-30 hrs
 Radio or audio interview-20 hrs

22. xnd1.com – Social & Media Distribution Engine
Partner provider of social media & digital distribution marketing
Vince Gilbert, Executive Director
The Gardner Initiative
THANK YOU!
Q&A
George Sollitt Construction Company