Rapid advances in computing, connectivity, and human-machine interfaces are redefining traditional vehicle usage and ownership models and stimulating demand for smart in-vehicle systems that enable trucking companies, taxi operators, and logistics providers to leverage the IoT to increase the efficiency of their fleets and deliver innovative new customer services. In addition to examining the key technology trends that are enabling the smart car revolution, this presentation will outline the holistic approach that embedded and IoT developers need to take in order to overcome the specific system design, development, and deployment challenges for smart in-vehicle applications across a broad spectrum of industries.