A framework describing the skills required to be an effective business intelligence analyst

1. Business Intelligence Analyst Skills
Framework
By: Ali Khan – Data & Analytics Director
Date : Feb 2022
Data & Analytics

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CONTENTS Strategy Context
How we work
Storytelling
Actionable Insights
Skills Framework
Measurement
2
© Ali Khan on behalf of ADHB 2022

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Our data strategy hinges on delivering to the 4 key pillars below through fit for purpose capabilities
and accelerated delivery via people, process and technology changes
3
• Search for data and reports
existing across ALL ADHB systems
• Understand what the data means
and how it is used
• Interact with regular users of this
data to improve understanding
• Understand the quality of the data
and its suitability for usage
Data Discovery
• Use modern tools like PowerBI or
their preferred tool to build
insights
• Data is available in a language
easily understood by the
business and already linked for
simple usage
• Data remains safe and secure at
all times and availability
controlled by access rights and
data classification
Self-Service Automation Innovation
• All manual processes engineered
out through automation where
possible
• Creation of data products and
reusable data assets to
accelerate delivery
• Automated workflows to
accelerate processes
• Automated data provisioning
capabilities within all data layers
• Enabling citizen data analysts,
geeks, scientists and engineers to
use data in innovative ways to
create value
• Intelligence teams co-designing
and delivering side by side with
business teams
• Testing production insights as
you go and changing on the fly
Discover data “within”
and “outside” our data
platforms
“Experiment and
create new value”
at low to zero cost
Reduce the
friction and cost
of delivering data
(new and existing)
Enable our “untapped
workforce of thousands” to
build sharable, repeatable
insights
Strategy Context: we have moved to a “DataOps” delivery model to accelerate democratisation of analytics
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4
Putting actionable information into the hands of our practitioners is the “No 1” goal for our team
How we work: Our analysts require a range of business and technical skills to be effective in their
role
Traditional Business Intelligence
Information
Consumers
Occasional
Analysts
Business Intelligence
Analysts
Traditional
Users
Management /
Performance
Reporting
Strategic /
Compliance
Reporting
Operational
Data Science
Ad-hoc Data Analysis, Experimentation, Research
Operational
Reporting
Operational
Analysis
Modern Analytics Paradigm
Citizen
Data
Analysts
Citizen
Data Engineers
Citizen Data
Scientists
Geeks /
Unicorns
Information
Explorers
Business Data
Stewards
SQL
Playpen
Libraries of
certified datasets
Excel powered
exploration
Silver/Bronze self-published
PowerBI Reports
Innovating with
new data
Prebuilt Reports
& Dashboards
PDF Reports /
Dashboards
Modern
Users
The Analytics
Spectrum
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5
Dashboards to
deliver insights
Citizen “Information Explorers “
actionioning decisions
through data
Libraries of secure self-serve
certified PBI Datasets to
enable exploration
Storytelling: To increase the relevance and longevity of insights delivered, our analysts have
adopted a data story telling approach for all insights delivery
This translates into integrated insight  action  outcome, supported by the data and allows our
users to explore their data through familiar tools
© Ali Khan on behalf of ADHB 2022

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This approach typically results in insights that have meaning and initiate action
Actionable Insights: Our analysts work interactively and iteratively with our customers as we
establish the narrative
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Identify, organise and design the most important stories in the data.
Hold workshops with the business to complete the story framework.
Bring the relevant data fields into an Excel dataset.
Ask questions, answer via pivots, find what matters.
Share your data discovery with the user via pivot tables, charts. Validate your findings.
Get feedback from the users, make changes, discover more, iterate.
Starting with a storyboard where it makes sense
Bringing together the data through discovery & consolidation
Iterative playback with the business
02
03
01
Deliver the data story. Create powerful visualisations to inspire action.
Choose the right design elements - charts, graphs, colour, white space, narrative.
Build the foundational datasets the business can use to help themselves.
Incrementally delivery insights and the ability to explore
04
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D. Story Telling
& Visualisation
C. Data Analysis
& Modelling
B. Data
Manipulation
A. Requirements
& Business
Analysis
F. Relationship
Management
G. Leadership
& Performance
E. Results
Orientation
Business
Intelligence
Analyst
Skills Framework
Our “Business Intelligence Skills Framework” articulates the delivery and people skills needed to be
successful
Skills Framework: What skills do our analysts require in order to be successful ? 6
Competency Description
Delivery
Skills
A. Requirements & Business
Analysis
Understand and model business requirements,
understand their problems, model requirements
to define problem statements.
B. Data Manipulation Bring complex data together from multiple data
sources into optimised coherent datasets for use
in exploration.
C. Data Analysis &
Modelling
Model data using ER Modelling, analyse data to
build useful insights and ensure datasets are
suitable
D. Storytelling &
Visualisation
Use story telling techniques to create an
integrated view of insights needed to solve the
business problems. Develop visualisations to tell
the story.
People
Skills
E. Results Orientation Able to apply analytical thinking and problem
solving skills. Focused on achievement able to
plan and execute
F. Relationship
Management
Using a variety of communication skills to engage
and build relationships with internal and external
stakeholders. Being self-aware and adjusting style
to fit into a variety of environments. Being
impactful and influential.
G. Leadership &
Performance
Lead by example and lead others formally and
informally. Manage your own performance and
develop talent.
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D. Storytelling
& Visualisation
C. Data Analysis
& Modelling
B. Data
Manipulation
A. Requirements
& Business
Analysis
Delivery
Skills
Skills Framework: The technical delivery skills our analysts require in order to be productive 8
These are the foundational skills that are essential for our analysts to understand the need, source and
prepare the data and build effective and relevant insights
Competency Capability
A. Requirements & Business Analysis 1. Requirements Gathering 2. Requirements Modelling 3. Business Needs Analysis 4. Value Realisation
B. Data Manipulation 1. Data Transformation / SQL 2. Data Management 3. Data Quality Management 4. Advanced Data Transformation
C. Data Analysis & Modelling 1. Data Analysis 2. Data Modelling 3. Advanced Data Analysis 4. Advanced Data Modelling
D. Storytelling & Visualisation 1. Rapid Prototyping 2. Data Story Telling 3. PowerBI Development
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F. Relationship
Management
G. Leadership
& Performance
E. Results
Orientation
People Skills
6
Skills Framework: The human skills we use to be effective and influential
These skills allow us to manage ourselves, our interactions and our levels of success through
successful interactions and productive collaboration
Competency Capability
E. Results Orientation 1. Analytical Thinking and Problem Solving 2. Achievement Orientation 3. Decision-Making 4. Planning and Execution
F. Relationship Management 1. Stakeholder Management 2. Communication 3. Impact and Influence 4. Self-Awareness
G. Leadership & Performance 1. Direction-setting 2. Performance Management 3. Talent Development 4. Leadership
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A minimum level of skills are required to be successful, but the real key is a balance of skills across
the team to accelerate capability growth
Measurement: We measure our team on a regular basis to support growth 10
Skill level Description of skill level Productivity
1 - aware I have read about this and understand what this means conceptually, and I think I can do it. Zero
2 – some experience I have completed training / self-learning, but I haven’t applied it enough yet to be proficient …. Or … I might also have
degree in this topic but I am a bit rusty …
Zero - Low
3 - Effective I am relatively proficient with a few hours of experience. But I need help when things get hard and generally take a bit
of time to deliver.
Low - Medium
4 - Expert I can independently operate on my own, deliver quickly, with minimal support and can solve complex problems. Often
help others out when they get stuck.
Medium - High
5 - Evangelist I am famous for this skill. People often ask me for help and I regularly run training sessions and/or present at
conferences.
High – Very High
Competency
Senior
BIA
BIA
Grade 3
BIA
Grade 2
BIA
Grade 1
Graduate
A. Requirements & Business Analysis 4 3 2 2 1
B. Data Manipulation 3 3 2 2 2
C. Data Analysis & Modelling 3 3 2 2 2
D. Storytelling & Visualisation 4 3 3 2 1
E. Results Orientation 4 4 3 3 2
F. Relationship Management 4 3 3 2 2
G. Leadership & Performance 3 3 3 2 1
Total Score (out of 5) 3.57 3.14 2.57 2.14 1.57
How we score
Score for each level
© Ali Khan on behalf of ADHB 2022

11. Thank you