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Create Thought Leadership with Content & Community
The document discusses how MetricStream became a thought leader in the Governance, Risk and Compliance (GRC) space through content and community. It outlines a 5 point plan they implemented: 1) look larger than the company's actual size, 2) value domain knowledge over functional knowledge, 3) seek knowledge assets outside the company, 4) become a value provider in the larger ecosystem, and 5) never stop innovating. A key part of their strategy was creating the ComplianceOnline ecosystem and portal, which became the largest on compliance and helped establish them as a market leader in the GRC field.
