5. Balance
Sheet
These results
reinforce the earlier
observations that
Quality is choosing
to finance its growth
through retention of
earnings rather than
through issuing
additional debt.
Vertical Analysis
Illustration 14-8
6. Quality appears
to be a profitable
enterprise that is
becoming even
more successful.
Vertical Analysis
Income
Statement
Illustration 14-9
7. Enables a comparison of companies of different sizes.
V
erticalAnalysis
J.C. Penney earned net income more than 4,208 times larger than Quality’s, J.C.
Penney’s net income as a percent of each sales dollar (5.6%) is only 4% of
Quality’s (12.6%).
8. Difference between Vertical and
Horizontal analysis
▶ Under horizontal analysis an analyst compares the financial statement of
the companyfor twomoreaccounting periods, it canbeusedon anyitem
inthefinancial statementcompany
▶ Verticalanalysisis donetoreviewandanalysisthefinancialstatements
forayearonlyandthereforeit is alsocalled staticanalysis. Underthis
methodeachentryfor assets, liabilities andequitiesinabalancesheet is
representedasapercentageof thetotal account