VentureStrat Associates provides advisory services focused on data strategy, marketing technology, media, and advertising. They have over 20 years of experience facilitating hundreds of millions in revenue and billions in market value for clients. Their services include strategic planning, product development, growth strategies, and supporting private equity/venture capital firms. Representative engagements include enhancing media inventory value, developing new data products, and crafting monetization strategies.

1. Proprietary Information
VENTURESTRAT ASSOCIATES
Innovative Data Strategy, Martech, Media/Advertising Solutions
Advisory Overview

2. VENTURESTRAT ASSOCIATESProprietary InformationEmail: info@venturestrat.com
Consistently Delivering Value For 20+ Years
Facilitated hundreds of millions of dollars in revenue
and billions of dollars in market value
Focused On What Matters…
Differentiated Outcomes!
Execution Driven By
Client Type And Use Case
▪ Ingeniously crafted strategy
▪ Clear go-to-market execution
▪ Sustainable monetization
▪ Focused strategic growth
▪ On-going venture development
▪ Fractional CPO/CGO/CxO/GM executive support
▪ Smart data strategies
▪ Digital marketing guidance/ROI enhancement
▪ PE/VC investment due diligence support
▪ More…

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Ingenuity, versatility, focused execution
Proper guidance throughout
the consumer journey for
improved ROI!
Wisdom about this complex space is essential for desired outcomes

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Relevant Background/Expertise
Leading edge data journey: Operating uniquely on the leading edge of marketing
data’s critically evolving role in martech for 20+ years
Deep expertise: Well-earned highly regarded reputation for executing across
people-based marketing, martech, adtech, digital media and advertising
Extensive network: Extensive relevant executive/marketplace network to
efficiently drive essential strategic partnerships and client sales traction
Nuanced market insights: Monetizing nuanced market niche angles and textures
evolving from a complex confluence of dynamics is evident to a seasoned few
Broad leadership perspectives: Senior executive, venture building, product
innovation, growth/revenue, strategic, operational, data monetization, mentorship,
investment, engineering, insider and outsider, emerging and mature arenas
Across data strategy, marketing technology, media and advertising

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Client Focus
▪Marketing Service Providers (MSPs)
▪Agencies
▪Digital Platforms
▪Marketers/Advertisers
▪Media Companies/Publishers
▪Data Providers
▪Analytics Providers
▪Private Equity/VC Firms

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Representative Engagements
Nielsen
Relevant to data strategy, marketing technology, media and advertising

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Advisory Solutions
▪ Outsourced
CPO/CGO/GM/CxO
executive leadership
▪ New product
innovation/product
leadership
▪ Go-to-market strategy,
positioning and execution
▪ Strategic growth leadership
▪ Data strategy – holistic and
by specific context/use case
▪ Business development/
strategic partnership
execution
▪ Strategic business planning
and financial model building
▪ Monetization of data,
analytics, and other assets
▪ Digital marketing
guidance/attribution/ROI
improvement
▪ CRM (Customer Relationship
Management) executions
▪ Due diligence support for VCs,
private equity firms/corporate
investors
▪ Advisory boards/mentoring

8. VENTURESTRAT ASSOCIATESProprietary InformationEmail: info@venturestrat.com
Broad Data Coverage/Delivery/Application
Curated Data
high-value &
differentiated
• TYPES: specialty/emergent, digital, terrestrial/PII, transactional/purchase, identity
• SOURCES: behavioral, interest, in-market, social, mobile, demographic, lifestyle, intent,
segmentation, geolocation
• CATEGORIES: automotive, B2B, CPG, travel, health, entertainment, fashion, beauty, financial,
political, food/dining, education, technology, telecom, retail
Flexible
Transfer
• Direct/indirect
• Batch/API
Across Channels
& Key Contexts
• Digital/traditional; deidentified/PII
• Audience; semantic/contextual
Throughout
The Journey
Smart Data
Strategies
• Based on data use cases/activation objectives >> analytics/modeling/segmentation
• CRM; activation; attribution; optimization; market research; other Martech uses

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Data Catalog Summary
Financial Income/Assets Wealth B2B
Financial Segmentation Consumer Segmentation Tech/Telecom Segmetnation
Social-Driven Insights Identity Resolution Movie Interest
Search/Semantic/Context Travel Related In-Market Consumer Signals
Health/Wellness Geolocation/Intelligence/Events Social Video
Automotive Consumer Retail Purchase Video/OTT/STB
Consumer Lifestyle/Interests Entertainment Interests CPG
Taxonomy Detail Available

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Need Smart Data Strategy For Complexity!

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Summaries of Representative Engagements
▪ Major TV network/digital publisher: enhanced media inventory value by advising on the
buildout of proprietary audience segments via behavioral and 3rd party data. Sourced 3rd-
party data options to augment internal assets in enhancing the value of the media inventory.
▪ Major marketing services provider/data cooperative: advised leadership team on building a
data onboarding service worth hundreds of millions of dollars; provided essential strategic
advice, product planning and key partnership sourcing and negotiating.
▪ Marketing analytics provider to major banks and retailers: crafted and led strategic plan to
monetize consumer insights data in digital adtech/martech; built/drove strategic planning,
market analysis, financial models, go-to-market execution, partnerships, internal processes,
and privacy/regulatory matters.
▪ Innovative music analytics provider: led development of a digital targeting solution that
translated music preferences into unique audience segments; built/drove strategic planning,
go-to-market efforts, and partnerships.
Strategic Growth Leader, multi-
billion dollar marketing
services provider
Led buildout of high-margin digital monetization solutions that generated tens of millions of dollars;
built/drove strategic planning, market analysis, financial models, go-to-market execution,
partnerships, internal processes, and privacy/regulatory matters.
Interim-president, social
data/analytics provider
Led key initiatives to enhance monetization over 50%; developed new strategic plan/financial
model, reframed market positioning, advanced sales strategy, executed partnerships, implemented
key processes; accepted intensive executive leadership role for more effective execution.
Interim-CEO, digital literary
platform
Oversaw a successful market launch and initial monetization of digital literary hub; led
development of market positioning, go-to-market strategy, detailed financial model, product
management processes and essential operational procedures.
Strategic Growth Leader,
traditional marketing provider
to financial institutions
Monetized key data/other assets by building a high-margin, multi-million dollar digital marketing set
of solutions; built/drove strategic plan, market analysis, financial models, go-to-market execution,
partnerships, internal processes, and privacy/regulatory matters.
Strategic Growth Leader, major
credit card provider
Drove development of ad targeting and measurement solutions worth tens of millions of dollars
through strategic advice, product planning and sourcing/negotiating ad tech partners/clients.

12. VENTURESTRAT ASSOCIATESProprietary InformationEmail: info@venturestrat.com
Summaries of Representative Engagements
Digital Product Leader, major TV
network/digital publisher
Enhanced media inventory value by advising on the buildout of proprietary audience
segments via behavioral and 3rd party data. Sourced 3rd-party data options to augment
internal assets in enhancing the value of the media inventory.
Strategic Growth Leader, major
marketing services provider/data
cooperative
Advised leadership team on building a data onboarding service worth hundreds of millions of
dollars; provided essential strategic advice, product planning and key partnership sourcing
and negotiating.
Strategic Growth Leader,
marketing analytics provider to
major banks and retailers
Crafted and led strategic plan to monetize consumer insights data in digital adtech/martech;
built/drove strategic planning, market analysis, financial models, go-to-market execution,
partnerships, internal processes, and privacy/regulatory matters.
Digital Product Leader, innovative
music analytics provider
Led development of a digital targeting solution that translated music preferences into unique
audience segments; built/drove strategic planning, go-to-market efforts, and partnerships.
Strategic Growth Leader, global
identy resolution provider
Formulated and led strategic growth initiatives to realign the enterprise for effective
competition in complex dynamic martech ecosystem. Led data strategy and data acquisition,
along with sales enablement/market-based training, and M&A/investment sourcing.

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About The Principal
▪ Dwight Green has built an extensive record as a venture strategy and investment executive
leader across data-driven marketing, digital, financial and other technologies with successful
tenures at Nielsen, Deluxe, WPP's media/ad units and Sumitomo.
▪ Leadership includes being general manager and cross-functional leader of innovative business
units; CEO/founder of profitable ventures; and advisor/mentor for emerging ventures. Mr.
Green has conceptualized, built strategic plans for and managed digital business
units/products that have generated hundreds of millions of dollars. He also has sourced,
evaluated and/or executed many hundreds of mergers & acquisitions, venture investments
and strategic partnerships. Mr. Green also has founded/led profitable ventures.
▪ He earned an MBA in Entrepreneurial Management and Finance from UPenn’s Wharton
Business School and a BSE in Electrical Engineering & Computer Science from Princeton
University.

14. VENTURESTRAT ASSOCIATESProprietary InformationEmail: info@venturestrat.com
Thank You!
DWIGHT GREEN
(Managing Partner)
dgreen@venturestrat.com
609-882-0450
www.linkedin.com/in/dwightgreen
www.linkedin.com/company/venturestrat