Innovative Data Strategy, Martech, Media & Advertising Solutions

1. Princeton, NJ  (609) 882-0450  info@VentureStrat.com
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V E N T U R E S T R A T A S S O C I A T E S
Innovative Data Strategy, Martech, Media & Advertising Solutions
We focus on what matters... differentiated outcomes! Over 20 years, we have earned a well-regarded
reputation aligning clients’ strategic objectives with dynamic marketplace realities to drive ROI.
This has included delivering on: ingenious strategy; go-to-market execution; sustainable monetization; strategic
growth; and on-going venture development.
VentureStrat prizes ingenuity, versatility and focused execution in delivering the right outcomes. We have facilitated
hundreds of millions of dollars in revenue and billions in market value. Key engagements have included Nielsen,
ESPN/Disney, Oracle/Datalogix, Mastercard, and Spotify/Echo Nest.
CLIENT FOCUS
o Marketers and advertisers
o Marketing service providers (MSPs) and agencies
o Digital platforms/media companies
o Data owners and analytics providers
o Private equity/venture capital investors and acquirers
ADVISORY SOLUTIONS
o Outsourced CPO/CGO/CxO/GM executive leadership
o New product innovation/product leadership
o Go-to-market strategy, positioning and execution
o Strategic growth guidance
o Business development/strategic partnership execution
o Strategic business planning and financial model building
o Monetization of data, analytics and other strategic assets
o Data strategy – holistic and by specific context/use case
o Digital marketing guidance/attribution/ROI improvement
o Customer Relationship Management (CRM) executions
o Due diligence support for VC/private equity investors
o Advisory boards/mentoring
Guidance throughout
the consumer journey
for improved ROI!
SELECTED ENGAGEMENTS

2. V E N T U R E S T R A T A S S O C I A T E S L L C
Princeton, NJ  (609) 882-0450  info@VentureStrat.com
ABOUT THE PRINCIPAL
Dwight Green has built an extensive record as a venture strategy and investment executive leader across data-driven
marketing, digital, financial and other technologies with successful tenures at Nielsen, Deluxe, WPP's media/ad units
and Sumitomo. Leadership includes being general manager and cross-functional leader of innovative business units;
CEO/founder of profitable ventures; and advisor/mentor for emerging ventures. Mr. Green has conceptualized, built
strategic plans for and managed digital business units/products that have generated hundreds of millions of dollars.
He also has sourced, evaluated and/or executed many hundreds of mergers & acquisitions, venture investments
and strategic partnerships. Mr. Green also founded/led profitable ventures. He earned an MBA in Entrepreneurial
Management and Finance from UPenn’s Wharton Business School and a BSE in Electrical Engineering & Computer
Science from Princeton University.
REPRESENTATIVE ENGAGEMENTS
 Multi-billion dollar marketing services provider: led buildout of high-margin digital monetization
solutions that generated tens of millions of dollars; built/drove strategic planning, market analysis, financial
models, go-to-market execution, partnerships, internal processes, and privacy/regulatory matters.
 Interim-president of a social data/analytics provider: led key executive initiatives to enhance
monetization over 50%; developed new strategic plan/financial model, reframed market positioning,
advanced sales strategy, executed partnerships, implemented key processes; accepted intensive executive
leadership role for more effective execution.
 Interim-CEO for a digital publishing platform and literary hub: oversaw a successful market launch and
initial monetization; led development of market positioning, go-to-market strategy, detailed financial model,
product management processes and essential operational procedures.
 Mature traditional marketing services provider to financial institutions: monetized key data/strategic
assets by building a high-margin, multi-million dollar digital marketing set of solutions; built/drove strategic
planning, market analysis, financial models, go-to-market execution, partnerships, internal processes, and
privacy/regulatory matters.
 Social video marketing provider: crafted strategic plans/financial models/drove monetization of key data
assets via high-margin data/analytics solutions.
 Leading credit card provider: drove development of ad targeting and measurement solutions worth tens
of millions of dollars through strategic advice, product planning and sourcing/negotiating ad tech
partners/clients.
 Major TV network/digital publisher: enhanced media inventory value by advising on the buildout of
proprietary audience segments via behavioral and 3rd party data. Sourced 3rd-party data options to
augment internal assets in enhancing the value of the media inventory.
 Major marketing services provider/data cooperative: advised leadership team on building a data
onboarding service worth hundreds of millions of dollars; provided essential strategic advice, product
planning and key partnership sourcing and negotiating.
 Marketing analytics provider to major banks and retailers: crafted and led strategic plan to monetize
consumer insights data in digital adtech/martech; built/drove strategic planning, market analysis, financial
models, go-to-market execution, partnerships, internal processes, and privacy/regulatory matters.
 Innovative music analytics provider: led development of a digital targeting solution that translated music
preferences into unique audience segments; built/drove strategic planning, go-to-market efforts, and
partnerships.
 Major market research provider: provided strategic guidance on monetizing core media measurement
solutions further into rapidly evolving adtech/martech.
 Leading market research provider to regional/local media firms: provided strategic guidance on
monetizing on monetizing data/analytic assets in an evolving and lucrative adtech/martech environment.