The document summarizes different sections of a Veganuary booklet created by the author. 1) The front cover uses orange as the main color inspired by the Veganuary website. It includes text and icons on a textured background for visual appeal. 2) The multipage article uses the same simple design of text and images on alternating sides for consistency. Feedback noted the bright colors hurt eyes and images could be more varied. 3) The info graphic uses few images and facts and lacks creativity. Feedback suggested adding more detailed, higher quality images and facts.

1. Veganuary Booklet
Evaluation
Tom Brett

2. Front Cover
This is the front cover to my booklet, I used the colour orange because
during my planning I looked at similar products but mainly the Veganuary
website and the first colour that showed up was orange. Orange is also quite
a gender neutral colour as it is never used to show differences between
males and females. I took a lot of inspiration from a ‘trypraying’ book which I
found on the internet, the booklet had a plain blue colour that filled the whole
front cover, then in the center of the page it had ‘trypraying’ in black and
white text that was in a simple font. I took this style and made it my own by
changing the colour and adding a bit more text and some images/icons to it
as well. However I still felt like there could be more work done so I added a
texture that was like crumpled up paper, just to make it more appealing. I
have not received any feedback for my front cover but personally I think that
the front cover is one of my strongest pieces because it looks more slick and
cleaner than the rest of my pages. I think this is because of how everything is
very simple and matches with each other whether that be because the text
and the images are both the same colour, or because of the way the text is
spaced out and aligned with the images. Doing the front cover didn’t take
much time because I did it right at the start when I first had the idea to do it,
however that was just a first draft because it was just the Veganuary logo on
a plain orange background. I then added everything else a few minutes later
so there wasn’t much time management for this piece because I just did it as
quickly as possible. The only problem with having a simple front cover
design is that the rest of my article will have to follow a similar simple and
bright design, and doesn’t allow me to show off my creative abilities. I think
that my intentions have been realised, I want to make a bright booklet cover
that will stand out and won’t look boring, this is so more people will be more
likely to look at it and buy it. However even if the intentions are realised, I
don’t think that it is appropriate for the audience as people might think that
the style is too bright and bold, especially on some of the pages that feature
in the booklet.

3. Multipage Article
This is an example of one of the pages that make up my multipage article that is in my booklet, the
rest of my article has this exact same design except with different text and images that are more
suitable to the text next to it. When it came to the preparation for my article I did not look at many
existing products and I did not even take inspiration from any professional booklets that have
already been made and published, this is because before I did any research of existing products I
already had a brief idea as to what I wanted to do which was to have half the page taken up by text
and the other half been made up of a large image. This idea was changed slightly after I made the
pages because I realised that the appearance didn’t look as professional or as clean as I hoped,
so instead I thought that I would interpret the design of my front cover into the rest of the article by
using the same orange background and crumpled paper texture, I also used more plain white and
simple icons, this so I have continuity throughout my booklet, because of the simplistic design I
was unable to show off any creativity I have however it managed to let me complete the booklet in
time. I had a bit of feedback from my audience and my peers who all mentioned about the colours
being too bright, this is understandable as it does hurt your eyes, the issue is that I tried to grab
peoples attention with the front cover and copy that style throughout the booklet. Another comment
from my peers said that I should experiment with the images more, they said that instead of just
repeating the same icon over and over again, I should Photoshop more and different images to
create some variation. I agree with this point as currently my multipage article does not look very
appealing due to its boring repetition, also some of the images that I have used are not the best
quality and some of them have a lot of blur on them. Another comment from a peer mentioned the
actual text in the article, in which they made recommendations and improvements for me to think
about and use. The multipage article was the piece of work that took up most of my time, this is
because it takes up 5 individual pages, and even though the technical process was very simple it
just took lots of time to get everything put in and lined up. I do not think my intentions have been
realised, my intentions were to create a simplistic design which is nice to look at, however those
who evaluated my booklet mentioned that I should try and use more extravagant imagery, but this
would take away that simplicity that I was aiming towards.

4. Info graphic
This is part of the info graphic that is in my booklet, the rest of my info
graphic follows the same design but just has different images and facts that
go with the images themselves. Like with the rest of my article I did not take
much inspiration from current info graphics apart from for my UK and USA
images that are on the other page of the info graphic because I saw a similar
idea on the internet in which the artist used small human icons that show a
physical representation of the percentage or statistic in general. In
comparison to other peoples info graphics, mine is definitely a lot worse
because of how simple it looks and how little content there is as well, in
terms of creativity my info graphic is also worse than others that are on the
internet because I haven't incorporated any graphs into any images or been
generally creative with my images. In my personal opinion my info graphic is
one of my weakest pieces of work in the booklet, I think that this is due to the
lack of content in it or because of how little detail went into the images. I had
a few mixed responses for my info graphic from my peers and my audience,
some of the negative points that were made was that there could’ve been
more images and more facts, other comments stated that there were a few
images that were hard to look at because they were so bright and hurt their
eyes. However there were some positive comments made about the info
graphic, one comment stated that they liked the UK and USA facts and
imagery because it will make the reader feel less lonely about being vegan,
another comment stated that the colour blue was a nice touch because it
was subtle, but is also worked well the the images of the UK and USA,
making it look like they were on top of an ocean. There are a lot of
improvements that I would make to this page and that is to make the images
more detailed and to make them cleaner as well, for example the Oreos
have a blur on them. I’d also add more images and facts as well just so it
looks like there has been more effort put into the page.

5. Factfile
This is the factfile that features in my booklet, just like my front
cover, my factfile is one of the more stronger pieces of work
that is in the booklet. I did not take any inspiration from other
factfiles on the internet or that are professionally made,
however I did take inspiration from my own infographic that I
created earlier. I copied the style of having the text and images
opposite to each other on each line, but I also copied the icon
style from my front cover because I wanted continuity
throughout my booklet. I had a lot of feedback for this page,
most of it was positive however the negative comment stated
that the green used was a bad colour because it was too bright
and didn’t work well with the purple colour that was used for
the page next to it. The other comments were more positive,
some were stating that there were some interesting facts
followed by sensible images. Other comments mentioned that
they liked the use of a drop shadow behind the text boxes
because it adds depth to the page. The only two improvements
that I would make to this page is the colour in the background,
I would change it to something more subtle or to a colour that
matches with purple. The other improvement that I would make
applies to the rest of the booklet, and that is to change the font
to something a bit more creative and that’s not boring to look
at.