This document summarizes interviews with 7 individuals - Chris, Katy, Nicole, Ethan, John, Dave - about their perspectives on veganism. Most said they would be willing to try a vegan diet for 1-4 weeks to learn about the lifestyle and potential health and environmental benefits. The items they would miss most included meat like chicken and bacon, as well as dishes involving animal products like smoked pulled chicken sandwiches and Sunday roasts.

1. Primary Research
Tom Brett

2. Chris
• What do you think it means to be vegan?
• “It means you are an ethical and moral human being”
• How long would you try veganism for? Why?
• “A week”
• “I would be interested to see what effect it had”
• What would you miss the most if you became vegan?
• “Smokehouse barbeque pulled chicken sandwich”

3. Katy
• What do you think it means to be vegan?
• “Not consuming any animal products at all”
• How long would you try veganism for? Why?
• “A week”
• “Because it saves animals lives”
• What would you miss the most if you became vegan?
• “Chicken”

4. Nicole
• What do you think it means to be vegan?
• “To help save the planet, animals, and to be happier”
• How long would you try veganism for? Why?
• “A month”
• “Because research shows that it is healthier”
• What would you miss the most if you became vegan?
• “Bacon”

5. Ethan
• What do you think it means to be vegan?
• “To not eat or partake in anything that comes from an animal”
• How long would you try veganism for? Why?
• “A month, possibly longer”
• “Because it is better for you and the environment”
• What would you miss the most if you became vegan?
• “Meat”

6. John
• What do you think it means to be vegan?
• “To be against any form of animal cruelty”
• How long would you try veganism for? Why?
• “A couple of weeks/a month”
• “It would change my views and improve self esteem”
• What would you miss the most if you became vegan?
• “Bacon and Sunday roasts”

7. Dave
• What do you think it means to be vegan?
• “Not consuming or using products from animals”
• How long would you try veganism for? Why?
• “A month”
• ”Get to try different things, reduce impact on environment and animal
suffering”
• What would you miss the most if you became vegan?
• “Yorkshire puddings”