The document outlines a client project pitch for creating promotional flyers for a Christian holiday event. It identifies the target audience as children ages 3-6 and 6-11, so the flyers will use gender-neutral colors and images. The creator will use Photoshop software on Apple devices, as these resources are provided, and will complete the work independently while consulting the client. There is no budget for the project as it is for a college class assignment, and the creator will cycle to client meetings rather than incurring transportation costs. A four-week schedule is outlined for designing, producing, and improving two flyers.

1. Client Project Pitch
Tom Brett

2. Content Outline

3. Target Audience
-Gender – Can be both male and female as the holiday is
aimed at both genders so I will use gender neutral colours
and images.
-Age – The XCiTE flyer is aimed for children in years 3-6,
meaning that there parents will most likely read the flyer.
The XPLoRE flyer is aimed at children in years 6-11
meaning that they will read the flyers themselves.
-Background – It is a Christian holiday meaning that most
of the children who it is aimed at will be religious
however anyone can go whether they are religious or not.

4. Resources and Personnel
-Software and Hardware – I will use software
such as Photoshop to create my flyers, this is
because it is provided and I am used to using it. I
will use Apple products such as an iMac and a
Macbook.
-No help from anyone else needed – This is
because I am capable of completing the task
myself, however I may speak with my client
about suggestions.

5. Budget
-No budget – I do not have a budget because
everything is provided by college and I am not
getting paid by my client to create this work
because it is part of a college project.
-Transport to client – I will be visiting my client
once a week but I will be cycling so there wont
be any transport costs such as bus fare or petrol
money.

6. Schedule
Monday Tuesday Thursday
Week 1 N/A Start
Production on
first flyer
Production on
first flyer
Week 2 Finishing first
flyer
Start
production on
second flyer
Production on
second flyer
Week 3 Finishing
second flyer
Improving
flyers
Improving
flyers
Week 4 Improving
flyers
N/A N/A