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ALL ABOUT RTBThe World Leader in Yield OptimisationTechnology
THE RUBICON PROJECTthe Rubicon Project is leading a revolution of the online advertising ecosystem through the innovation of a next-generation infrastructure and a powerful, open marketplace.World's Leading Yield Optimization PlatformFastest growing advertising tech company:Founded by ad server pioneers in 2007
150 employees
$42M funding
Key Acquisitions:
OthersOnline: audience affinity analytics
SiteScout: ad security
Most Innovative Company, American Business Awards 2010
Trusted by 350 Premium Publishers
75 of Comscore 500 (U.S.)
32 of Comscore 150 (U.K.)
12 of Top 15 Newspapers in the U.S.
REVV processes more than 50 billion ad transactions per month (750 billion to date)World's Largest Display Advertising Marketplace#1 Quantcast Rank
500M global uniques
600+ ad networks, exchanges, DSPs
Non-Competitive
Transparent (not "black box")Global Presence:  LA (HQ) | Seattle | NYC | SF | London | Sydney | Paris | Hamburg
ALL ABOUT RTBTODAY’S AGENDAthe BuzzKey Trends
Why RTB?
Introducing the New PlayersTHE MARKETMarket Share and Forecaststhe Rubicon Project ApproachOpportunities & Risks
The Role of the PSP in RTBLOOKING AHEADPlanning for YOUR future
Q & AALL ABOUT RTB: THE BUZZKEY TRENDS : US & EUAdvertising revenue moving from offline to online

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