Mabrian provides real-time data analytics and insights to help destinations with strategic and operational planning in areas like demand targeting, connectivity, branding, and customer experience. Historical data is less valuable given today's changing environment, so Mabrian analyzes current data sources to track traveler behavior from inspiration to post-experience. This offers a deep understanding of market dynamics and trends to prioritize markets and tailor communications plans. Recent analyses show international travel lagging domestic travel in 2021, with travelers taking longer holidays closer to home and spending more on outdoor activities and grocery stores than restaurants and accommodations. These pandemic-driven trends may persist long-term as behaviors change.