SlideShare a Scribd company logo
Crafting a Three Legged
Stool for Effective
Collaboration
Daphne Bourne
2019
2
3
4
“Preservatif"
5
6
Common Language
7
8
Alex Schleifer
Airbnb VP of Design
9
E
P
D
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E
P D
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D E S I R A B I L I T Y –
C U S T O M E R S
V I A B I L I T Y –
B U S I N E S S O U T C O M E S
P R O J E C T N A M E
P R O B L E M S T A T E M E N T
( C U S T O M E R V A L U E P R O P O S I T I O N )
THIS IS FOR …
PR ODU CT O WNER TECH LE AD DESIGN LEAD STATUS
TO ALLOW … SO THAT / IN OR DER TO …
D E S I R A B I L I T Y –
C U S T O M E R P R O B L E M S
F E A S I B I L I T Y –
B U S I N E S S & T E C N O L O G Y I M P A C T A N D D E P E N D E N C I E S
F E A S I B I L I T Y –  
C O M P L E X I T Y & S I Z I N G
R I S K
V I A B I L I T Y –
S O L U T I O N I D E A S
12
D E S I R A B I L I T Y –
C U S T O M E R S
V I A B I L I T Y –
B U S I N E S S O U T C O M E S
P R O J E C T N A M E
P R O B L E M S T A T E M E N T
( C U S T O M E R V A L U E P R O P O S I T I O N )
THIS IS FOR …
PR ODU CT O WNER TECH LE AD DESIGN LEAD STATUS
TO ALLOW … SO THAT / IN OR DER TO …
D E S I R A B I L I T Y –
C U S T O M E R P R O B L E M S
F E A S I B I L I T Y –
B U S I N E S S & T E C N O L O G Y I M P A C T A N D D E P E N D E N C I E S
F E A S I B I L I T Y –  
C O M P L E X I T Y & S I Z I N G
R I S K
V I A B I L I T Y –
S O L U T I O N I D E A S
Customer Value Proposition
Desirability Viability
Feasibility
Channel
s
Risks
New?
Increas
e % Solutions
Cost
Reduction
Dependencie
s
Risks Complexity
Known
problems
13
Benefits of the Canvas
14
Added Vocabulary
15
Discover Define Develop Deliver
16
Team Health
17
Team Health
18
E
P D
19
E
P
D
20
21
• Challenge you all to give back to the DesignOps
community too
• Go to our Slack channel Peter made for us
#attendees
• In the next 7 days, I challenge you to share one tool,
your favorite tool.
• I’ll be putting up my lean canvas with some
supporting information
• You have 7 days!
I’ll see you all on Slack
Thank You
Daphne Bourne
Email: daphne.bourne@capitalone.com

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Crafting a Three Legged Stool for Effective Collaboration - Daphne Bourne

  • 1. Crafting a Three Legged Stool for Effective Collaboration Daphne Bourne 2019
  • 2. 2
  • 3. 3
  • 4. 4
  • 7. 7
  • 11. 11 D E S I R A B I L I T Y – C U S T O M E R S V I A B I L I T Y – B U S I N E S S O U T C O M E S P R O J E C T N A M E P R O B L E M S T A T E M E N T ( C U S T O M E R V A L U E P R O P O S I T I O N ) THIS IS FOR … PR ODU CT O WNER TECH LE AD DESIGN LEAD STATUS TO ALLOW … SO THAT / IN OR DER TO … D E S I R A B I L I T Y – C U S T O M E R P R O B L E M S F E A S I B I L I T Y – B U S I N E S S & T E C N O L O G Y I M P A C T A N D D E P E N D E N C I E S F E A S I B I L I T Y –   C O M P L E X I T Y & S I Z I N G R I S K V I A B I L I T Y – S O L U T I O N I D E A S
  • 12. 12 D E S I R A B I L I T Y – C U S T O M E R S V I A B I L I T Y – B U S I N E S S O U T C O M E S P R O J E C T N A M E P R O B L E M S T A T E M E N T ( C U S T O M E R V A L U E P R O P O S I T I O N ) THIS IS FOR … PR ODU CT O WNER TECH LE AD DESIGN LEAD STATUS TO ALLOW … SO THAT / IN OR DER TO … D E S I R A B I L I T Y – C U S T O M E R P R O B L E M S F E A S I B I L I T Y – B U S I N E S S & T E C N O L O G Y I M P A C T A N D D E P E N D E N C I E S F E A S I B I L I T Y –   C O M P L E X I T Y & S I Z I N G R I S K V I A B I L I T Y – S O L U T I O N I D E A S Customer Value Proposition Desirability Viability Feasibility Channel s Risks New? Increas e % Solutions Cost Reduction Dependencie s Risks Complexity Known problems
  • 20. 20
  • 21. 21 • Challenge you all to give back to the DesignOps community too • Go to our Slack channel Peter made for us #attendees • In the next 7 days, I challenge you to share one tool, your favorite tool. • I’ll be putting up my lean canvas with some supporting information • You have 7 days! I’ll see you all on Slack
  • 22. Thank You Daphne Bourne Email: daphne.bourne@capitalone.com