Values clarification is a process for people to discover their personal values by assessing, exploring, and determining what values affect their decision making. The goal is for individuals to become fully conscious of how their values influence them. There are three basic steps: choosing options freely, determining what is useful or important, and taking action. Values clarification helps people identify their true values at a given point in life, though it can be a difficult personal task. For organizations, defining core values provides guidance for members and shapes the culture, serving as goals that endure beyond specific rules. Symbolic acts can reinforce organizational values over time.