This document provides information about social media marketing services for businesses. It summarizes the impact of mobile devices and how consumer purchase decisions are increasingly made online. It then outlines services to monitor online reviews and business listings, distribute business information across directories, engage with online reviewers, and implement a social media presence strategy. Key aspects include 24/7 monitoring of a business's online reputation, responding to reviews, claiming and optimizing listings, and regular social media posting to engage customers and generate leads.
A local look at the bigger picture - It doesn’t matter how much money you pour into national advertising campaigns, customers are still going to judge your brand by how clean the bathroom is at the closest location. And you can be certain they’re going to make their opinions known.
Brand Analytics allows you to understand how your locations are performing on an individual basis. With our interactive wrap-up reports, you can dig down to see the aggregate rating of a particular store over the last month, or see how different regions compare to one another.
Our tool also allows you to post to individual social accounts, allowing you to quickly author posts for all of your stores, certain regions, or individual locations.
Digital Marketing Solutions for all Industry TypesBeven.Digital
I want to talk to you today about the importance of being found online! The old coffee shop talks where friends got together and chatted about things like their experiences are a way of the past. The new word of mouth is online!
Statistics have shown that 85% of all buying decisions are made online these days and that in itself is the most important reason why your business needs to be found online. Have you ever heard of the Zero Moment of Truth? It refers to a typical customer's buying cycle as indicated here by this slide. It starts with Interest like for example a customer of yours might have/need [PRODUCT OR SERVICE]. They do some Research to see where the best place in the area is to go. The locate your business and come down to get treated so the Purchase. Finally, they comment on their overall Experience of their visit. Our goal is to help address the issues with your business's “Virtual Doorway.” Here are the pillars of your virtual doorway we want to look at. Listings, Reputation, Social, Website, and Search.
Automechanika: How to Use Digital Marketing to Grow Your Business in a Consol...Summit eMarketing Sherpas
Now that almost 90% of consumers search online for local business, almost 70% use a smart phone, almost 75% participate in social media, over 90% check their email and text messages daily and 79% trust online reviews as much as personal recommendation, independent auto body and repair shops can use these tools to increase sales, customer counts and referrals.
Session participants were introduced to how a website, email, text messaging, social media and online reviews can help them grow their business in today’s competitive and consolidating market.
A local look at the bigger picture - It doesn’t matter how much money you pour into national advertising campaigns, customers are still going to judge your brand by how clean the bathroom is at the closest location. And you can be certain they’re going to make their opinions known.
Brand Analytics allows you to understand how your locations are performing on an individual basis. With our interactive wrap-up reports, you can dig down to see the aggregate rating of a particular store over the last month, or see how different regions compare to one another.
Our tool also allows you to post to individual social accounts, allowing you to quickly author posts for all of your stores, certain regions, or individual locations.
Digital Marketing Solutions for all Industry TypesBeven.Digital
I want to talk to you today about the importance of being found online! The old coffee shop talks where friends got together and chatted about things like their experiences are a way of the past. The new word of mouth is online!
Statistics have shown that 85% of all buying decisions are made online these days and that in itself is the most important reason why your business needs to be found online. Have you ever heard of the Zero Moment of Truth? It refers to a typical customer's buying cycle as indicated here by this slide. It starts with Interest like for example a customer of yours might have/need [PRODUCT OR SERVICE]. They do some Research to see where the best place in the area is to go. The locate your business and come down to get treated so the Purchase. Finally, they comment on their overall Experience of their visit. Our goal is to help address the issues with your business's “Virtual Doorway.” Here are the pillars of your virtual doorway we want to look at. Listings, Reputation, Social, Website, and Search.
Automechanika: How to Use Digital Marketing to Grow Your Business in a Consol...Summit eMarketing Sherpas
Now that almost 90% of consumers search online for local business, almost 70% use a smart phone, almost 75% participate in social media, over 90% check their email and text messages daily and 79% trust online reviews as much as personal recommendation, independent auto body and repair shops can use these tools to increase sales, customer counts and referrals.
Session participants were introduced to how a website, email, text messaging, social media and online reviews can help them grow their business in today’s competitive and consolidating market.
How to Market to, Sell and Service the Connected Consumer and Grow Your Busin...asTech
The collision repair industry is experiencing rapid consolidation businesses that don't market to, connect with, sell and service the "connected consumer" with the right tools, technologies and techniques are going to struggle to survive.
In these slides, Frank Terlep, CEO and Lead Sherpa of Summit Marketing Sherpas provides detailed statistics as well as dozens of ideas, tools and technologies auto body shops can use to compete in a consolidation collision repair market.
Frank's slides cover the importance of Strategy, a company's web presence, SEO, email and text marketing, social media marketing, the importance of online reviews and reputation management, point of sale marketing technologies, customer relationship management and much more...
How to integrate Internet Marketing & Social Media into Traditional Insurance Agency Marketing.
Originally presented at Insurance Expo 2011 on August 26, 2011
Nick Hummer presents "Turbocharging Your New Car Sales" at the Innovative Dealer Summit in Denver, CO.
In his presentation Nick discussed the promising outlook for new car sales, as well as ways to differentiate your store's brand through online reviews. With insights related to social, local and mobile shopping behavior, this deck is intended to help you craft your marketing efforts to align with the needs of today's consumers.
How to Market to, Sell and Service the Connected Consumer and Grow Your Busin...asTech
The version of How to Market to, Sell and Service Today's Connected Consumer was presented to the AKZO Acoat group at the Northeast Experts event on May 5, 2016.
Generation “C” is not a demographic. It's everyone. Your existing and potential customers are all connected, and in control. Today’s connected consumers require all businesses, including collision repairers to connect, communicate, market to, sell and service them in the same ways they connect and communicate!
Frank Terlep, CEO and Lead Sherpa of Summit eMarketing Sherpa’s, facilitated this session and helped attendees understand the tools, technologies and techniques today’s auto body and repair shops need to utilize to connect with, communicate, market to, sell and service today’s “connected consumer.
It’s rare for today’s consumers to buy anything without first checking online reviews, and that includes decisions about where to take their vehicle for maintenance and repair. While most dealerships have made great strides in managing their online reputation, service reviews are often left at the wayside, giving independent repair shops and franchise chains a leg up when it comes to digital shoppers.
learn how to put your service department’s best foot forward with online reviews, including how to:
• Build up your dealership’s online reputation with reviews of your service department
• Encourage service staff to ask for customer feedback
• Monitor and respond to service department reviews
• Turn positive service reviews into vehicle sales
Local Business Marketing Using Social Media Seminar
Smartphone usages
Number of Smartphones in the U.S.
• Smartphones overtook regular phones in 2011
Smartphones Rule!
The Smartphones Stats
• 81% browse the Internet, 77% search, 68% use an app, and 48% watch videos on their smartphone
Mobile & Search Spend to Reach $30 Billion
Action Oriented Searchers
Local Information Seekers
• Check In Sites
• Why People Check In?
• Who’s Checking In?
Foursquare, Facebook Places, Google Places, Twitter?
Location-Based Check In
• Why Use LBS
• How to Use LBS
Foursquare
• Foursquare APP
• Fastest Growing Geolocation Service
Facebook Places (Check In)
• Facebook Places
Other Check In Sites
• Yelp
• WHERE
Mobile Site Optimization
• Make Sure that Your Site is Optimized for Mobile
• WordPress is SEO & Mobile Friendly
• View Your Site on Different Smartphones & Pads
• Google Sites Mobile Landing Pages
QR Code Me!
• QR Codes Usage
• Call Me, PDFs, Promotions, Coupons, Web Site
• Free QR Code Generators
• QR Code Reader for Smartphones
Reviews & Ratings Sites
• Claim Your Listing on All Sites
• Monitor Your Listings
• What to Do About Bad Reviews?
• What to Do About Good Reviews?
Reviews & Ratings Sites
• Yelp
• Urbanspoon
• CitySearch
• Google+ Places
• Restaurantica.com
• Zagat.com
• Gayot.com
Local Directories
• Great for SEO
• Get on all directories
• Don’t pay for enhance
Customer Loyalty Programs
• Customer Loyalty Programs
• The Goldfish in the Bowl
Get Listed on 50+ Search Engines
Daily Deals for Profit
New Marketing
• “Permission Marketing”
The “Tribe”
• Being Remarkable
• Conventional Media
• New Media (Social Media Marketing)
• Web Interaction: C.C.E.
Social Media and LBS Strategies
• Social Media Domination
• Build Large Number of Profiles
• Build Relationships
• Create T.O.M.A.
• Positioning
• “Expert” Perception
Social Media and LBS Strategies
• Social Networking
• Social Bookmarking
• Social Media Press Releases
• Blogging
• Articles
• Local Directories
SMM & LBS Video Strategies
• YouTube and Video
• Dozens of other Video Sites
A Note About Facebook
• Put Facebook Business Pages in an iFrame
Social SEO / SMM
• Social Media Marketing is Really about SEO
The New SEO
• Search Engine Optimization (SEO)
• DIY-SEO (Do-It-Yourself)
SEO New Media Trend
Optimized Microsites
Three Active Points of a Website
1. Call to Action
2. Capture
3. Engagement
Set Up Your Facebook Place
• Select “Local Business”
• Optimize the Page – SEO / Keywords
Why You Need LBS and Social Media?
• The New Marketing Strategies
• The Differentiator
• Without LBS and SMM You Are the Gazelle
Why You Need LBS and Social Media?
What Happens if You Don’t Implement Location-
This is a presentation delivered by Matthew Kwan, Principal Consultant of Adams (www.adamshk.com) at the Digital Bites event co-hosted by Google Partners and Adams.
How to Grow Your Auto Body Business and Dominate Your Local Market in a Conso...asTech
How to Grow Your Auto Body Business and Dominate Your Local Market in a Consolidating Industry was presented to several auto body shops in Springfield, MA on October 2, 2014. A special thank you to Sherwin Williams for sponsoring this event.
How to Market to, Sell and Service the Connected Consumer and Grow Your Busin...asTech
The collision repair industry is experiencing rapid consolidation businesses that don't market to, connect with, sell and service the "connected consumer" with the right tools, technologies and techniques are going to struggle to survive.
In these slides, Frank Terlep, CEO and Lead Sherpa of Summit Marketing Sherpas provides detailed statistics as well as dozens of ideas, tools and technologies auto body shops can use to compete in a consolidation collision repair market.
Frank's slides cover the importance of Strategy, a company's web presence, SEO, email and text marketing, social media marketing, the importance of online reviews and reputation management, point of sale marketing technologies, customer relationship management and much more...
How to integrate Internet Marketing & Social Media into Traditional Insurance Agency Marketing.
Originally presented at Insurance Expo 2011 on August 26, 2011
Nick Hummer presents "Turbocharging Your New Car Sales" at the Innovative Dealer Summit in Denver, CO.
In his presentation Nick discussed the promising outlook for new car sales, as well as ways to differentiate your store's brand through online reviews. With insights related to social, local and mobile shopping behavior, this deck is intended to help you craft your marketing efforts to align with the needs of today's consumers.
How to Market to, Sell and Service the Connected Consumer and Grow Your Busin...asTech
The version of How to Market to, Sell and Service Today's Connected Consumer was presented to the AKZO Acoat group at the Northeast Experts event on May 5, 2016.
Generation “C” is not a demographic. It's everyone. Your existing and potential customers are all connected, and in control. Today’s connected consumers require all businesses, including collision repairers to connect, communicate, market to, sell and service them in the same ways they connect and communicate!
Frank Terlep, CEO and Lead Sherpa of Summit eMarketing Sherpa’s, facilitated this session and helped attendees understand the tools, technologies and techniques today’s auto body and repair shops need to utilize to connect with, communicate, market to, sell and service today’s “connected consumer.
It’s rare for today’s consumers to buy anything without first checking online reviews, and that includes decisions about where to take their vehicle for maintenance and repair. While most dealerships have made great strides in managing their online reputation, service reviews are often left at the wayside, giving independent repair shops and franchise chains a leg up when it comes to digital shoppers.
learn how to put your service department’s best foot forward with online reviews, including how to:
• Build up your dealership’s online reputation with reviews of your service department
• Encourage service staff to ask for customer feedback
• Monitor and respond to service department reviews
• Turn positive service reviews into vehicle sales
Local Business Marketing Using Social Media Seminar
Smartphone usages
Number of Smartphones in the U.S.
• Smartphones overtook regular phones in 2011
Smartphones Rule!
The Smartphones Stats
• 81% browse the Internet, 77% search, 68% use an app, and 48% watch videos on their smartphone
Mobile & Search Spend to Reach $30 Billion
Action Oriented Searchers
Local Information Seekers
• Check In Sites
• Why People Check In?
• Who’s Checking In?
Foursquare, Facebook Places, Google Places, Twitter?
Location-Based Check In
• Why Use LBS
• How to Use LBS
Foursquare
• Foursquare APP
• Fastest Growing Geolocation Service
Facebook Places (Check In)
• Facebook Places
Other Check In Sites
• Yelp
• WHERE
Mobile Site Optimization
• Make Sure that Your Site is Optimized for Mobile
• WordPress is SEO & Mobile Friendly
• View Your Site on Different Smartphones & Pads
• Google Sites Mobile Landing Pages
QR Code Me!
• QR Codes Usage
• Call Me, PDFs, Promotions, Coupons, Web Site
• Free QR Code Generators
• QR Code Reader for Smartphones
Reviews & Ratings Sites
• Claim Your Listing on All Sites
• Monitor Your Listings
• What to Do About Bad Reviews?
• What to Do About Good Reviews?
Reviews & Ratings Sites
• Yelp
• Urbanspoon
• CitySearch
• Google+ Places
• Restaurantica.com
• Zagat.com
• Gayot.com
Local Directories
• Great for SEO
• Get on all directories
• Don’t pay for enhance
Customer Loyalty Programs
• Customer Loyalty Programs
• The Goldfish in the Bowl
Get Listed on 50+ Search Engines
Daily Deals for Profit
New Marketing
• “Permission Marketing”
The “Tribe”
• Being Remarkable
• Conventional Media
• New Media (Social Media Marketing)
• Web Interaction: C.C.E.
Social Media and LBS Strategies
• Social Media Domination
• Build Large Number of Profiles
• Build Relationships
• Create T.O.M.A.
• Positioning
• “Expert” Perception
Social Media and LBS Strategies
• Social Networking
• Social Bookmarking
• Social Media Press Releases
• Blogging
• Articles
• Local Directories
SMM & LBS Video Strategies
• YouTube and Video
• Dozens of other Video Sites
A Note About Facebook
• Put Facebook Business Pages in an iFrame
Social SEO / SMM
• Social Media Marketing is Really about SEO
The New SEO
• Search Engine Optimization (SEO)
• DIY-SEO (Do-It-Yourself)
SEO New Media Trend
Optimized Microsites
Three Active Points of a Website
1. Call to Action
2. Capture
3. Engagement
Set Up Your Facebook Place
• Select “Local Business”
• Optimize the Page – SEO / Keywords
Why You Need LBS and Social Media?
• The New Marketing Strategies
• The Differentiator
• Without LBS and SMM You Are the Gazelle
Why You Need LBS and Social Media?
What Happens if You Don’t Implement Location-
This is a presentation delivered by Matthew Kwan, Principal Consultant of Adams (www.adamshk.com) at the Digital Bites event co-hosted by Google Partners and Adams.
How to Grow Your Auto Body Business and Dominate Your Local Market in a Conso...asTech
How to Grow Your Auto Body Business and Dominate Your Local Market in a Consolidating Industry was presented to several auto body shops in Springfield, MA on October 2, 2014. A special thank you to Sherwin Williams for sponsoring this event.
Brinkmann consultancy Certification- 4 march 2014 - Green Matter Boris de Jong
Certification is a necessary challenge for the biomass industry. The biomass programmes at NL Enterprise Agency provide 40 projects worth of experience with this crucial factor in any successful biomass export plan.
Effortless Wellth Creation: align workplace with brain/body with values - goldenm.c. schraefel
How to help workplaces deliver joyful, inspiring, fun effective productive workplaces - easy: align all systems - values, culture, environment and the brain/body - to harmony. IN other words: get back to the shore; make the bear rare.
Digital Marketing Solutions for South African Businesses.Beven.Digital
I want to talk to you today about the importance of being found online!
The old coffee shop talks where friends got together and chatted about things like their experiences are a way of the past. The new word of mouth is online!
Statistics have shown that 85% of all buying decisions are made online these days and that in itself is the most important reason why your business needs to be found online.
The old coffee shop talks where friends got together and chatted about things like their experiences are a way of the past. The new word of mouth is online!
Statistics have shown that 85% of all buying decisions are made online these days and that in itself is the most important reason why your business needs to be found online.
7 Easy Steps to Turbocharge Your Online BrandElad Hogen
Know-how and tools that you’ll need to build and maintain a powerful and rewarding personal or business brand on the Internet:
- What is Online Brand Management?
- How to get super targeted traffic?
- What web properties you need to have online?
- Automate content creation like a pro.
- All you need to know about SEO for local branding.
Today, everything posted about your business online has the potential to make a big impact on the consumer’s decision whether or not to do business with you. That’s because the Web is a vital resource consumers turn to when researching a purchase. So, what do people see when they research your business online? The answer might surprise you. Even some of the best businesses find that consumers aren’t afraid to express frustrations online. In fact, a recent study showed that almost half of Internet users feel they can be “brutally honest” online, and over a quarter of social media users are likely to “share dissatisfaction with a company, brand or product via social media” (Source: Harris Interactive).
How to build a powerful online presence and grow your business for companies in the radon mitigation and home inspection industry. Visit http://scmmarkets.com/marketing-radon-business/ to learn more.
Get Me Traffic provide a complete range of digital marketing services that will enhance your brand awareness and traffic. We’re an independent digital marketing agency based in Sydney. We strive for data-driven digital marketing that facilitates Growth. For more information visit our website.
Breakout Session: How to Use Data to Revitalize Your Marketing
During this informative round-table discussion, three heavy-construction industry professionals with experience in publishing, marketing, and digital analytics will discuss proven strategies for using information to drive brand awareness and sales. The discussion will cover advertising best practices; fundamentals of brand strategy; and demystifying SEO. Learn how to use analytics, research, and good-old-fashioned listening to drive brand value.
Panelists: Tim Hillegonds, Chief Strategist, Thrive Creative
Trevor Pease, President & COO, KHL Group Americas
Izzy Crouch, Campaign & Traffic Analyst, KHL Group
Similar to Health Care Street Deck edit for Linkedin (20)
2019 CRW - How to Use Data to Revitalize Your Marketing
Health Care Street Deck edit for Linkedin
1. PROUDLY PRESENTED TO
ALL Profesionals Looking To
Grow Your Business
Mark Aydelotte
Aydelotte Social Content
Marketing
EMAIL
mark@social-content-marketing.com
PHONE
(856)571-5868
2. Since the creation of the smartphone, a
revolution of epic proportions has
occurred. Virtually everyone is carrying
around a personal computer that is more
powerful than the computer that put a
man on the moon.
Entire industries have either changed or
become extinct.
The revolution is now.
3. Mobile allows for constant connectivity.
Hourly distribution of searches by platform.
4. ZERO MOMENT OF TRUTH
Consumer Buying Cycle
Interest
Partner Advertising:
SEM, Email/Text
Marketing, Display,
Print Ads, Radio, TV,
Loyalty programs,
Deals.
Research
Search engines, online
reviews, ratings, relevant
articles, word of mouth.
The business’s
reputation is what
consumers say it is.
Purchase
In-store experience:
talked with salesperson
in-store, read product
brochure, tried sample
product. The decision to
purchase is made.
Experience
Post-purchase
experience: Facebook
post, tweet, write
review, discuss with
friends, blog, Consumer
compares expectations
and reality.
5. Decisions are made before entering a store.
When purchase decisions are made by shoppers.
40%
60%
25% 17% 17% 15%
75% 83% 83% 85%
2010 2011 2012 2013 2014
Before Entering a Store In-Store
9. Premium visibility creates/corrects listings
on The Big 4.
Google+, Bing, Yelp and YP!
The Big 4 places to be found online, we will navigate the ever
changing world of these search engines and get your business listed
with premium visibility.
10. Why digital matters to
health care.
80% of American web users look online for health
information — That’s nearly 200,000,000 people, and
roughly 60 percent of the U.S. population overall.
Online search for health information is the third most
popular online activity.
44% of American web users look online for information
about doctors or other health professionals.
12. These four major data providers
are trusted to provide accurate
business listing information to
hundreds of sites including:
search engines
review sites
social sites
GPS & vehicle navigation
online directories
13. [24]7 411.ca 411info Access Together Acura Addresses.com Admedia Advameg Advertise.com Advice.com Agero Aisle50 Alk Technologies
Allpages.com AlterGeo Alteryx AmericanTowns.com Answers.com anywho.com AOL Apartmentfinders.com apartmentguide.com Apple Maps
App.net AroundMe.com Ask.com AT&T ATD Austin Atlanta NewHomes AYO Technology-WebSite Alive B2Byellowpages.com bckyrd.com
beachcalifornia.com Belo Best Of The Web Local Bing Biz Scrambler Blackberry BMW Boorah BrightData Bundle.com Business Directories of
Texas BusinessSearch.com Care.com Cars.com Centzy.com ChaCha Search challama.com Chamberofcommerce.com Chewsy Chrysler City-
data.com City.com CityBot Citygrid CityMaps Citysearch.com CloudMade Cloudy Clutch Shopping Comcast.net Search Consolidated
Communications Contextuads.com Contractors.com CoPilot Cornerstone Group Coupon Sherpa CouponMap CrowdSpot Databanq DataSphere
DDC Dealsplus Denso Dexknows Directory Avantar Dirxion DoctorWait.com Dogpile Dogtime Media Driverside Earthlink.com Eating Places
Echoer Edmunds eGood eGumball Elocal eLocal Listing eMbience eServiceLog ezlocal.com EveryScape.com EZToUse.com Facebook.com
Family Finds FeedMe fetchtoto.com Fieldforce First Street Live Fivestar Software Fizzlocal Focus Local Foodie Ford Foursquare Free411.com
gapNsnap Gas Station Checker GenieKnows.com Getlisted.org GiftCards.com GM GoLocal247.com GoodInfo Google Groupon Gvidi Harman
HelloMetro.com Herald.com Hibu Hineighbor.com Homeplete.com Homesandland.com Homestore Honda Hoodoyou Hostway Hotbot.com
Hotfrog.com Houzz.com HTC Hyundai iGoLocal.com Indeed.com Infiniti InfoSpace.com Infutor Innova Electronics Insiderpages Intel Intelius
Intellistrand InTheMO.com Intuit Jetpac JiWire Judy's Book Justclicklocal.com Keen.com KGB Kia KSL.com Kudzu.com Larky Lexis Nexis
Lexus Likeness.com LivingSocial Local.com Localedge.com localpages Localscope Localsearch.com LodgeNet Looksmart.com Lumatic
Magicyellow.com MakeItLocal MamaAlwaysSays MapMyRun MapQuest Menu pages MerchantCircle Metroland Publishing metropolist.com
Microsoft (Bing) MidwestYP.com MindMeld Mobifind MojoPages.com MyCity MyCityWay.com MyCoupons.com Mylocalheadlines MyLocally
mymove.com Mywebyellow Nara News-Gazette Nissan Nokia Nomao OnMedia OnStar Oomea Openlist.com Paradine patch.com Patriot
Phonebook Pelopidas Picksie Pioneer Pioneer Directories Place of Mine PlaceIQ Planapple PlanetDiscover.com Pokitdok Porsche PowerProfiles
PulseLA Radarfrog Radiate Media Radius Intelligence ReachLocal realtor.com Reply.com Restaurants.com RightWay RoadTrippers Rocket Fuel
Saga Salespider.com Samsung Search Initiatives Searchbug.com SeccionAmarilla Seekitlocal.com Sense Network SEOmoz Shoptopia.com
ShowMeLocal Smart Marketing Team Snoox Southern Directory Publishing (YPsouth) SpecialsAgent.com Speed Run SpeedSpot Spotcast
spotlikes.com Spotzot Sprint Subaru SuperPages.com Surewest Switchboard.com TechnoCom Tele Atlas (TomTom) TeleNav Teleroute
Therapists.com Theredbook.org Time Out New York Town Planner Toyota Trafficengine.net TravelShark Tribune Interactive TripAdvisor Trulia
TruPro Twitter.com UpMeSocial.com Urban Mapping Urbanspoon usdirectory.com V-enable.com Vendasta Verizon Vernon Publishing
VerveMobile.com Veveo Viewpoints Local VisiKard Voltari Walkable Restaurants WalkScore.com Walt Disney Weblocal.ca WeddingWire.com
Where Inc. Whisper White Pages WhosCall Whowhere.com Why Wait Wimgo.com World Media xAd XO Group Yahoo Local Yellowbook.com
Listing Distribution pushes
to 300 plus sources...
14. Plus we continue to monitor these sources
to ensure data remains correct.
73% of people lose trust due to
inaccurate business listings.
15. Getting started is easy!
Just confirm the business listing is correct.
Business Name
Street Address
Zip Code
State
Phone Number
Website
Business Category
16. Automatically corrects errors &
adds missing info on each data provider.
Progress can be monitored in Presence Builder.
20. The 3 things
every business needs.
1
2
3
Google+
Google reviews
Consistent business listing data
on relevant online sources.
21. Search results are like a shopping mall
where every store sells the exact same
product or service.
22. Online Reviews = Revenue
Customers who read consumer reviews to ensure
they are purchasing the right product or service.
US customers who say their buying decisions are
influenced by online reviews.
The amount of new business companies with positive
reviews can convert when compared to companies
with ZERO or negative reviews.
Consumers who consider user generated reviews
important or extremely important.
70%
90%
183%
82%
23. Review response service claims the review
sites for your business...
Make sure you hear what your patients are saying about
your practice and staff across the leading medical sites.
24. Engage the Reviewer.
What would you do if someone was
in your store reviewing it right now?
WHY ENGAGE
26. 1. Say You’re Sorry!
1
I’m really sorry you had a negative experience at our clinic. We really pride
ourselves in providing good customer service and an exceptional
experience! (As good as a dentist’s chair can be!)
27. 2. Leave Some Marketing
1
2
This must be an isolated incident, as normally people rave about our customer
service - from the receptionist through to the dentist. I am anxious to hear what
happened to see if we can rectify the situation.
I’m really sorry you had a negative experience at our clinic. We really pride
ourselves in providing good customer service and an exceptional
experience! (As good as a dentist’s chair can be!)
28. 3. Get the Customer on
the Phone!
1
2
3
I’d love for you to call me so we can work this out. My name is Amy Brown,
and I’m the owner - please give me a call at 555.666.7777.
I’m really sorry you had a negative experience at our clinic. We really pride
ourselves in providing good customer service and an exceptional
experience! (As good as a dentist’s chair can be!)
This must be an isolated incident, as normally people rave about our customer
service - from the receptionist through to the dentist. I am anxious to hear what
happened to see if we can rectify the situation.
29. Two steps to positive review
success.
1 2
ENGAGE
The Reviewer
Why Engage?
What would you do if someone
was in your store reviewing it
right now?
HARVEST
Word of Mouth
Encourage customers to leave
online reviews.
Publish review highlights in your
social marketing.
32. Think of reviews as
management tools.
Intelligence to run your business better.
Good Reviews
Accolades
Goal Setting
Bad Reviews
Staff Training
Policy Issues
34. Email daily alerts to up to 6 key
members of your
management team.
New Review Found!
President
Healthcare Administrator
Medical Administrator
Recruitment Manager
Admissions Director
Senior Surgeon
35. Monitor your competition.
What is your
competitor’s share of voice
compared to you?
What keywords are they
targeting online?
36. Monitor your competition.
How does your social
audience stack up against
the competitor?
4 out of 10 consumers use
social media to find
reviews of doctors and
treatments, and 1 in 3
post about their
healthcare experiences
using social networking
tools.
38. Customer Service
Having a social media channel you don't
monitor is like having phone lines at your
business that are never answered.
Generating Leads
Every day consumers are declaring their
intentions on social media…
I’m craving
Greek ribs!
Where do
people go for
drinks on a
Wednesday?
Best pizza in
town?
39. Posting interesting & relevant
content is key.
And remember to vary your posts.
No one would watch a TV channel with
24/7 commercials, so why would they
do that online?
Throw in some entertainment!
40. 24/7/365 monitoring of your virtual doorway
Review site listing: claiming positive and negative
responses
2 social posts per week on Facebook, Twitter, Linkedin,
and Google+
Premium visibility claiming, and annual Listing Distribution
service
Listing and citation monitoring
Daily email alerts of key issues to up to six members of
your management team
Login for Reputation and Social Marketing solutions with
DIY services and complete video training modules
OUR 6 MONTH PLAN