This document advertises a two-day workshop called "Transform Yourself & Business" hosted by the Centre for the Experience Economy. The workshop will help participants understand innovations, societal changes, and the psychology of experiences to reshape business value and create meaningful value propositions. Participants will learn experience technologies, customer journey mapping, and business model innovation. The goal is to make organizations more fit and future-proof to address disruptions in a rapidly changing economic landscape.

1. experience economyexperience economy
VALUE CREATION
BY EXPERIENCE
RESHAPE BUSINESS
OKTOBER29-30
#2020

2. Slow death or deep change ?
What will be your choice ?
THE SLOW DEATH OR DEEP CHANGE DILEMMA
CENTRE FOR
THE
EXPERIENCE
ECONOMY

3. Exponential innovations causes ruthless changes
in our economic landscapes. The impact of the digital
revolution, the process of dematerialisation hits us
harder and deeper then we realise.
The new competitive reality is tough and relentless. One answer i
to develop engaging meaningful value propositions
RESHAPE BUSINESS VALUE
CENTRE FOR
THE
EXPERIENCE
ECONOMY

4. The purpose of this transformative journey is to
rethink opportunities in our rapidly changing economic
landscape. Strive for the higher purpose, reshape your
business value and create meaningful value propositions
leading to innovative businessmodels.
TRANSFORMATIVE LEARNING JOURNEY
CENTRE FOR
THE
EXPERIENCE
ECONOMY

5. Is your organisation fit & future proof?
Is your organization robust to endure disruptions?
Do you have a key to address millenials & traditionals?
Do you have the vision and leadership competences
to prepare your organisation for the next level?
Are you a fundamental leader?
ASK YOURSELF
CENTRE FOR
THE
EXPERIENCE
ECONOMY

6. > Understanding innovation & societal changes Okt 29
> The psychology of experience & meaning Okt 29
> Creating value propositions & digital présence Okt 29
>Customer Journey Empathy maps Nudging Okt 29
> Experience technologies Placemaking strategie Okt 29
> Deep change, creating a high performance org. Okt 30
> Business model innovation value capture Okt 30
> Business model innovation value capture Okt 30
> Your implementation plans & personal coaching Okt 30
PROGRAM 2020 APRIL 29-30
TRANSFORM
YOURSELF &
BUSINESS
SHARING
LEARNING
CREATING EXPERIENCING
*30 POINTS NIMA SENIOR MARKETING PROFESSIONAL
topics date

7. SNAPSHOT OF FACULTY OF INTERNATIONAL LECTURERS
JOE PINE
Strategic Horizons
STEVEN OLTHOF
European Centre for
Experience Economy
ALBERT BOSWIJK
European Centre for
Experience Economy
PROF.ED PEELEN
Unversity of
Amsterdam
MARTIJN STEUR
Kinetic Consultancy
PROF.WIM DE RIDDER
Future Studies
PELLE GULDBORG HANSEN
ROSKILDE UNVERSITY
ANDRE BOLLAND
European Centre for
Experience Economy

8. TRANSFORMING BUSINESS VALUE IN 5 BASIC STEPS
The competing values framework
redesign your processes
develop XP ecosystems
innovate /think different
breaktrough orthodoxies
deliver compelling
omnichannel
experience value
deep change
transformative
leadership
new competences
€capture value
CENTRE FOR
THE
EXPERIENCE
ECONOMY
A
BC
D
E

9. HOW WE WILL WORK
Your business case will be at the centre of the
learning process. Learning by sharing your
successes and failures . Our approach contains
theory & frameworks to understand the
structural drivers for change( technological,
economical, sociological, philosophical).
Co- creative workshops , to practice a
comprehensive toonbox of experience
technologies ; the value creation canvas, xp
scorecard, empathy maps, customer journey’s,
blue prints & placemaking strategies.

10. This annual course started back in 2003. Today this
course is a racting international companies & participants
from all over the world who take their change to become
transformationeel change agents in their field or even
to become disruptive in their own industry. At present you are abl
to create your own content, modules & guest lecturers
CO-CREATED LEARNING JOURNEY
CENTRE FOR
THE
EXPERIENCE
ECONOMY

11. Engage yourself in a transformational journey
and become the change you want to see happening
ENGAGE
CENTRE FOR
THE
EXPERIENCE
ECONOMY

12. Coaching by ‘seasoned ‘ top professionals, and young
upcoming talent that will navigate you through the
landscapes of contradictions. You will be immersed
by thought provoking lectures, group work, your
case study, business safaris and personal coaching
UNIQUE BECAUSE
CENTRE FOR
THE
EXPERIENCE
ECONOMY

13. Higher management, business innovation managers,
marketing directors, consultants, policy makers of
governmental institutions, master students & start-ups.
In service innovation, leisure, hospitality, facility, retail &
health care .
AIMED FOR
CENTRE FOR
THE
EXPERIENCE
ECONOMY

14. OVERVIEW OF THE JOURNEY
1| HIGH PERFORMING ORGANISATIONS
2) FUNDAMENTAL STATE OF LEADERSHIP
3) COMPETENCE DEVELOPMENT
4) CHANGE MANAGEMENT
1)| EXPERIENCE TECHNOLOGIES & PROCESSES
2) DEVELOPING THE EXPERIENC ECOSYSTEM
1) EXPERIENCE VALUE PROPOSITION
2) CO CREATION OF VALUE
3) PLACEMAKING STRATEGIES
4) INTERACTIVE& USER EXPERIENCE
1 | PSYCHOLOGY OF EXPERIENCES
2) STRUCTURAL SHIFTS IN SOCIETY
3) CASE STUDY
INNOVATING
BUSINESS
MODELS
experience economy

15. “I visit regularly refreshing courses for professors at Harvard
and MIT. This is way way be er, more profound, way more
relevant content. The selection of speakers is 10x as good,
this is really different”
Prof.dr.Juan Serrano Transforma Barcelona
WHAT THEY SAY
CENTRE FOR
THE
EXPERIENCE
ECONOMY

16. APPLY FOR INTAKE INTERVIEW
The success of this course is for an important part based on
the variety and diversity of the group members. If you are
interested to partipate or need more information please
contact us for a personal interview

17. INVESTMENT & PRACTICAL ISSUES
• Individual participation; including all learning materials, lunches.
Course fee € 1195,excl.VAT , excl.hotel costs & travel
• Registration as a company & learning partner; Bring in your business challenge
and we will discuss how the learning journey will take place by 2 or more
participants of your organisation we make you a customised proposal
• The workshops will take 2 full days active participation. Count for preparations
& reading, work on your business case on line ;
• Locations ; Amsterdam.
• Apply for registration form info@experience economy.com

18. @
APPLY TODAY
CONTACT US FOR MORE DETAILS
experience economist
european center for experience
economy
info@experience-economy.nl
EXPERIENCE
ECONOMY
CERTIFICATION
APPLY FOR INTAKE INTERVIEW