The document outlines the 'Reshape Accelerator' program designed to empower businesses in adapting to the evolving experience economy characterized by rapid technological advancements. This program focuses on creating meaningful value propositions through co-creative workshops, theoretical frameworks, and personal coaching, catering to leaders in various sectors. Participants will engage in practical case studies, diverse faculty interactions, and experiential learning opportunities to become transformative change agents in their industries.

1. experience economyexperience economy
RESHAPE
ACCELERATOR#
MAY-SEPT 17
AMS/CPH

2. Exponential technological innovations causes ruthless changes
in our economic landscape. The impact of the digital revolution
& the process of dematerialisation hits us harder and deeper
then we realise. The new competitive reality is tough and
relentless. One answer is to develop engaging meaningful value
propositions
RESHAPE
CENTRE FOR
THE
EXPERIENCE
ECONOMY

3. The purpose of this transformative journey is to rethink possibiliti
of creating meaningful value propositions in our rapidly changing
economic landscape and to find your higher purpose in
business value creation
PURPOSE
CENTRE FOR
THE
EXPERIENCE
ECONOMY

4. HOW WE WILL WORK
Your business case will be at the centre of your
learning process. Learning by sharing your
successes and failures . The approach contains
theory and frameworks to understand the
structural drivers for change( technological,
economical sociological, philosophical).
Co- creative workshops , to practice through a
comprehensive toolbox, the value creation
canvas, xp scorecard, empathy maps, customer
journey’s & blue prints, placemaking
strategies& experience technologies.

5. SNAPSHOT OF FACULTY OF INTERNATIONAL LECTURERS
JOE PINE
Strategic Horizons
STEVEN OLTHOF
European Centre for
Experience Economy
ALBERT BOSWIJK
European Centre for
Experience Economy
CHRISTIAN JANTZEN
Aallborg
University (DK)
MAARTEN VAN DEN
HEUVEL
Weekly Innovation
MARTIJN STEUR
Kinetic Consultancy
MARLON HECKMAN
Kobayashi
PROF.WIM DE RIDDER
Future Studies
YURI VAN GEEST
Singularity
University

6. > Understanding innovation & societal changes May 10
> The psychology of experience & meaning May 11
> Creating value propositions & digital présence May 31
> Next practice business safari Amsterdam/CPH June 1
> Customer journeys Empathy maps Nudging June 21
> Redesign organisation/Experience technology
June 22
33
> Deep change, creating a high performance org. Sept 6
> Innovation through business modelling Sept 7
> Your own business case & personal coaching Sept 27
> Final presentation & certification Sept 28
RESHAPE PROGRAM 2017
TRANSFORM
YOURSELF &
BUSINESS
SHARING
LEARNING
CREATING EXPERIENCING
*30 POINTS NIMA SENIOR MARKETING PROFESSIONAL
topics date

7. SPECIAL GUESTS FOR THE SPRING 20167EDITION
MICHEL BAUWENS
P2PFOUNDATION
JOE PINE
STRATEGIC HORIZONS
AVARO SOTO
IBM WATSON
CHRISTIAN JANTZEN
AALBORG UNIVERSITY
PROF.WIM DE RIDDER
FUTURE STUDIES
YURI VAN GEEST
SINGU;ARITY UNIV NL
AVARO SOTO IBM WATSON & PELLE GULDBORH HANSEN
PELLE GULDBORG HANSEN
ROSKILDE UNVERSITY

8. This 10 day annual course started back in 2003. Today this
course is a racting international participants from all over
the world who take their change to become transformational
change agents in their field or even to become disruptive in
their own industry
LEARNING JOURNEY
CENTRE FOR
THE
EXPERIENCE
ECONOMY

9. Is your organisation fit & future proof?
Is your organization robust to endure disruptions?
Do you have a key to address millenials & traditionals?
Do you have the vision and leadership competences
to prepare your organisation for the next level?
Are you a fundamental leader?
ASK YOURSELF….
CENTRE FOR
THE
EXPERIENCE
ECONOMY

10. Engage yourself in a transformational journey
and become the change you want to see happening
ENGAGE
CENTRE FOR
THE
EXPERIENCE
ECONOMY

11. Higher management, business innovation managers,
marketing directors, consultants, policy makers of
governmental institutions, master students & start-ups.
In service innovation, leisure, hospitality, facility, retail &
health care .
AIMED FOR
CENTRE FOR
THE
EXPERIENCE
ECONOMY

12. TRANSFORMING BUSINESS VALUE IN 5 BASIC STEPS
The competing values framework
redesign your processes
develop XP ecosystems
innovate /think different
breaktrough orthodoxies
deliver compelling
omnichannel
experience value
deep change
transformative
leadership
new competences
€capture value
CENTRE FOR
THE
EXPERIENCE
ECONOMY
A
BC
D
E

13. OVERVIEW OF THE JOURNEY
1| HIGH PERFORMING ORGANISATIONS
2) FUNDAMENTAL STATE OF LEADERSHIP
3) COMPETENCE DEVELOPMENT
4) CHANGE MANAGEMENT
1)| EXPERIENCE TECHNOLOGIES & PROCESSES
2) DEVELOPING THE EXPERIENC ECOSYSTEM
1) EXPERIENCE VALUE PROPOSITION
2) CO CREATION OF VALUE
3) PLACEMAKING STRATEGIES
4) INTERACTIVE& USER EXPERIENCE
1 | PSYCHOLOGY OF EXPERIENCES
2) STRUCTURAL SHIFTS IN SOCIETY
3) CASE STUDY
INNOVATING
BUSINESS
MODELS
experience economy

14. A special mix of young bright talent as visiting faculty,
entrepreneurs, working collaboratively on your case study
with participants of large corporates, young start-ups and
high talented students.
LEARNING THROUGH DIVERSITY
CENTRE FOR
THE
EXPERIENCE
ECONOMY

15. You are invited to participate in a group of people that will
lift you out of your comfort zone.
Break through paradigms and orthodoxies.
LEARNING BY SHARING
CENTRE FOR
THE
EXPERIENCE
ECONOMY

16. Coaching by ‘seasoned ‘ top professionals, and young
upcoming talent that will navigate you through the
landscapes of contradictions. You will be immersed
by thought provoking lectures, group work, your
case study, business safaris and personal coaching
UNIQUE BECAUSE
CENTRE FOR
THE
EXPERIENCE
ECONOMY

17. EXPLORING PERSPECTIVES
by exploring your
higher purpose
business
perspective
by exploring new
forms of value creation
BA
personal
perspective

18. Philips Design „Connected care”, NBTC Holland Marketing ‚
Holland as a city”, Stadshotel Woerden Van Rossum
Fontys Creative industries, Stenden University Leisure studies
„Future labs”, Koninklijke Maison van den Boer, Leaseplan
„Experience technologies”, InHolland Creative industries,
Holland marketing, Crowd expedition & many more..
PREVIOUS PARTICIPANTS
CENTRE FOR
THE
EXPERIENCE
ECONOMY
former a endees of

19. “I visit regularly refreshing courses for professors at Harvard
and MIT. This is way way be er, more profound, way more
relevant content. The selection of speakers is 10x as good,
this is really different”
Prof.dr.Juan Serrano Transforma Barcelona
WHAT THEY SAY
CENTRE FOR
THE
EXPERIENCE
ECONOMY

20. your own business case,
new subject
close to the source
personal follow up
it affected me how i do projects
it made me very analytical and own the situation to change it
it is beyond learning, your really implement the changes
directly
WHAT IS DIFFERENT
CENTRE FOR
THE
EXPERIENCE
ECONOMY

21. that is focused around your own business case & challenge;
that teaches you about structural changes in society;
that offers you contact to our top lecturers;
offers you dialogue with startups in AMS & CPH
how can you get closer to the source..
offers you personal guidance and feedback;
it is beyond learning, you implement the changes directly
WHERE CAN YOU FIND A COURSE …..
CENTRE FOR
THE
EXPERIENCE
ECONOMY

22. ‘Highlight was session at Amsterdam Schiphol Airport with
HMS host, and the passenger journey( Daan Noordeloos)
where you see how it works in practice’
‘Business safari in Copenhagen at various places’
‘You do not have to have a case study, the course is relevant
if you are searching and looking for the right thing’
TESTIMONIALS
CENTRE FOR
THE
EXPERIENCE
ECONOMY

23. PROGRAM SPRING 2016
The faculty will be traveling according
to the specific learning needs of the
participants mainly based in Amsterdam
during the course. Two of the five
workshops will be held at other
Universities like Roskilde (DK),
Aalborg(DK), Leuven (BE). During the 3
months, the program alternates
between short intensive workshops
spent on the FreedomLab campus in
Amsterdam and assignments completed
on the job.

24. “DOING THE SAME THING
OVER AND OVER AGAIN AND
EXPECTING A DIFFERENT RESULT
IS INSANITY “ALBERT EINSTEIN
EXPERIENCE
ECONOMY
CERTIFICATION

25. APPLY FOR INTAKE INTERVIEW
The success of this course is for an important part based on
the variety and diversity of the group members. If you are
interested to partipate or need more information please
contact us for a personal interview

26. INVESTMENT & PRACTICAL ISSUES
• Individual participation; including all learning materials, lunches.
Course fee € 6500,excl.VAT ( excl. travel & hotel accomodation)
• Registration as a company & learning partner; Bring in your business challenge
and we will discuss how the learning journey will take place by 2 or more
participants of your organisation we make you a customised proposal
• The workshops will take 10 full days active participation. Count for
preparations & reading, work on your case study additional 5 days;
• Locations ;Amsterdam(base), Roskilde University Centre, Aalborg University &
Leuven University.
• Dates are conditional;

27. @
APPLY TODAY
CONTACT US FOR MORE DETAILS
experience economist
european center for experience
economy
info@experience-economy.nl
EXPERIENCE
ECONOMY
CERTIFICATION