Companies first find the target market than segment and then customers. After these companies go about developing products, which may be product modification or it may be a completely new product. Product offerings are increasing every year as consumers are looking for more and more variety of products. Companies which are unable to churn out new products fall back on competition and suffer the consequences. Companies face danger not just from competitors but consumer needs, technology, and product life cycle. New product development has its share of challenges. Research shows that 95 percent of new products fail in USA and in Europe failure rate is 90 percent.
Find best tutors to do your Market Homework Help at www.homeworkguru.com. Send us an email at support@homeworkguru.com or log on to www.homeworkguru.com.
PPT includes stages in new product development, risk associated with product development and types of product development. It also includes product life cycle and factors to be kept in mind while developing a new product. Appropriate examples are also provided.
Companies first find the target market than segment and then customers. After these companies go about developing products, which may be product modification or it may be a completely new product. Product offerings are increasing every year as consumers are looking for more and more variety of products. Companies which are unable to churn out new products fall back on competition and suffer the consequences. Companies face danger not just from competitors but consumer needs, technology, and product life cycle. New product development has its share of challenges. Research shows that 95 percent of new products fail in USA and in Europe failure rate is 90 percent.
Find best tutors to do your Market Homework Help at www.homeworkguru.com. Send us an email at support@homeworkguru.com or log on to www.homeworkguru.com.
PPT includes stages in new product development, risk associated with product development and types of product development. It also includes product life cycle and factors to be kept in mind while developing a new product. Appropriate examples are also provided.
New product development, types of new product, new product line, product line extensions, improvements and revision to existing products, re-positioning, cost reductions.
.1. introduction to New product development process
2. meaning of new New product development process
what is innovation and innovation
3. New product development process
4. step 1 idea generation
5. step 2 idea screening
6. step 3 concept develop & testing
7. step 4 marketing strategy
8. step 5 business analysis
9. step 6 product development
10. step 7 test marketing
11. commercialization
thank you very much
New product development, types of new product, new product line, product line extensions, improvements and revision to existing products, re-positioning, cost reductions.
.1. introduction to New product development process
2. meaning of new New product development process
what is innovation and innovation
3. New product development process
4. step 1 idea generation
5. step 2 idea screening
6. step 3 concept develop & testing
7. step 4 marketing strategy
8. step 5 business analysis
9. step 6 product development
10. step 7 test marketing
11. commercialization
thank you very much
160929 avivia presentation molecule to businessSMBBV
Avivia, a catalyst to develop ideas into patient solutions. Presentation by Frank Vanderdonck from Avivia during 'From Molecule to Business' event by SMB Life Sciences and Health Valley at NovioTechCampus, Nijmegen, The Netherlands on September 29, 2016.
This position paper answer the following questions: Why is creativity so important? - How to craft a creative strategy? - How to build a creativity-driven organization?
Smart Pharma Consulting 1, rue Houdart de Lamotte – 75015 WilheminaRossi174
Smart Pharma Consulting
1, rue Houdart de Lamotte – 75015 Paris – France
Tel.: +33 6 11 96 33 78 – Fax: +33 1 45 57 46 59
E-mail: [email protected] – Website: www.smart-pharma.com
How can Creativity
boost your
Performance?
Application to
Pharma companies
Position Paper
May 2016
Smart Pharma
Consulting
“The true sign of intelligence is
not knowledge but imagination”
(Albert Einstein)
Smart Pharma Consulting
1. Introduction
May 2016 2 How can Creativity boost pharma companies performance?
“Necessity is the mother of invention”
Why is creativity so important?
How to craft a creative strategy?
How to build a creativity-driven organization?
Smart Pharma Consulting
Sources: Smart Pharma Consulting analysis
1. Introduction
May 2016 3 How can Creativity boost pharma companies performance?
Context – Objective – Approach
Pharma companies are facing a paradigm shift which forces them to reinvent in a
creative way their strategy, the corresponding tactics and their organization
Pharmaceutical companies must urgently rethink creatively their business model to face the
paradigm shift that is occurring:
− Health authorities keep on raising barriers regarding drug registration and marketing conditions
− Payers have no choice but to put more pressure on drug price, including on innovative ones
− Healthcare professionals tend to reduce their number of interactions and to become less and less
sensitive to promotion
To help pharma companies figure out how to leverage creativity to boost their performance, Smart
Pharma Consulting will attempt to answer the following questions:
− Why is creativity so important?
− How to craft a creative strategy?
− How to build a creativity-driven organization?
“We are continually faced with great opportunities, brilliantly disguised as insoluble problems” – John W. Gardner
Smart Pharma Consulting
Sources: Smart Pharma Consulting analysis
2. Why is creativity so important?
May 2016 4 How can Creativity boost pharma companies performance?
1 The world's first malaria vaccine having obtained a marketing authorization by the European
Medicine Agency (EMA) in 2015
Role of creativity in business
In the business context, creativity stimulates discoveries, inventions and innovations
that could potentially result in highly valuable products, services, organizations, etc.
Creativity is the development of ideas about products, services, organizations, business models or theories that are novel and
potentially valuable
Creativity involves the ability to break down and restructure conventional knowledge to come up with different viewpoints and insights
Creativity can potentially lead to various discoveries, inventions and innovations
Creativity
Discovery consists to be the first to find
or observe an existing place, substance
or scientific phenomenon
Discovery can help explain knowledge
that i ...
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