Product Portfolio Strategies, BCG Matrix, How to make a BCG Matrix, Apple case study, BCG AND PLC, Merits and Demerits of BCG Matrix, GE Matrix, Merits and Demerits of GE Matrix
Corporate level strategies are basically about the choice of direction that a firm adopts in order to achieve its objectives.
Corporate strategy is essentially a blueprint for the growth of the firm.
The corporate strategy sets the overall direction for the organization to follow.
It also spells out the extent, pace and timing of the firm’s growth.
Product Portfolio Strategies, BCG Matrix, How to make a BCG Matrix, Apple case study, BCG AND PLC, Merits and Demerits of BCG Matrix, GE Matrix, Merits and Demerits of GE Matrix
Corporate level strategies are basically about the choice of direction that a firm adopts in order to achieve its objectives.
Corporate strategy is essentially a blueprint for the growth of the firm.
The corporate strategy sets the overall direction for the organization to follow.
It also spells out the extent, pace and timing of the firm’s growth.
POSITIONING
COMPONENTS OF POSITIONING
MARKET POSITIONING MAP
5 EASY STEPS FOR BRAND POSITIONING
REAL EXAMPLES OF MARKET POSITIONING MAP
TYPES OF MARKET POSITIONING
PRODUCT POSITIONING PROCESS
APPROCHAES TO POSITIONING STRATEGY
POSITIONING
COMPONENTS OF POSITIONING
MARKET POSITIONING MAP
5 EASY STEPS FOR BRAND POSITIONING
REAL EXAMPLES OF MARKET POSITIONING MAP
TYPES OF MARKET POSITIONING
PRODUCT POSITIONING PROCESS
APPROCHAES TO POSITIONING STRATEGY
The PDF is a teaching aid for the course of Marketing Management. In specific, it covers two important topics - Product Life Cycle, & New Product Development. Describes the Stages of PLC: 1. Product Development, 2. Introduction, 3. Growth, 4. Maturity, 5. Decline. Explores the relationship between PLC and the BCG Matrix.
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GROWTH STRATEGY OF UNILEVER IN EMERGING MARKETS.
New product development, types of new product, new product line, product line extensions, improvements and revision to existing products, re-positioning, cost reductions.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
2. Introduction:
The main objective of the business is to generate
profit and avoid losses. In order to
achieve this, most entrepreneurs pay attention to enter
the market. This chapter focused on
understanding new and existing markets, goods
and/or services that would be of benefit to
new and existing entrepreneurs.
3. Introduction:
Certain questions will come to an entrepreneur’s mind
such as: (a) Have you found a potential market that you are
missing? (b) Can this potential market benefit from your new
goods and/or services? (c) Can you, or your staff, build a
business development plan, and assess its effectiveness? (d)
Will your attempts to enter this new market be worth your
business or organization's investment?
4. New Market Development
• It is the expanding potential of goods and/or services with
the aim of extending scope or tapping into another sector or
uncharted market. It starts with market research in which an
organization conducts a segmentation study and brief market
segments that are worth exploring.
• This is an opportunity to utilize a good or service to draw
potential consumers.
5. New Market Development
For instance, there were no milk tea shop
(DTI-registered or non-registered) in Palayan
City, Nueva Ecija since 2019. This is an untapped
market for milk tea industry. Hence, the
untapped market is not limited to launching of
new good or service (it could be an existing
one).
6. Two Types of Needs:
1. External Needs. Converge uses pure-fiber optic technology in the Philippines.
The technology has enhanced the Internet experience when browsing,
downloading, and playing by reducing Internet congestion and downtime. It
originated in Angeles, Pampanga and has now extended to Metro Manila, Luzon.
2. Internal Needs. Bounty Agro officially introduced Oven-baked Chicken Chooks-
to-Go in 2008, expecting the reduction from 30 per cent in 2007 to just 5 per
cent in 2010 of the importation price of dressed chicken. This may carry lower
prices countries, such as Thailand, into the Philippines to export their dressed
chicken. This revolutionary move was the winner in value added because it was
capable of tasty bounty chicken to customers at cheaper prices, although Bounty
Agro had greater profits as the producer.
7.
8. Ansoff, an early proponent in strategic management, created a
matrix that quantifies growth in market, and goods and
services. The Ansoff Matrix helped many corporations get a
clearer
view of the uncertainties involved in the development of their
firms.
1. Market Penetration. In order to achieve market share growth,
the concentration is on selling existing goods or services to
existing markets.
2. Market Development. The concentration is on finding new
markets or consumer segments for the existing goods or
services.
9. Ansoff, an early proponent in strategic management, created a
matrix that quantifies growth in market, and goods and
services. The Ansoff Matrix helped many corporations get a
clearer
view of the uncertainties involved in the development of their
firms.
3. Product Development (Ansoff Matrix perspective). The
concentration is on designing, and launching of new goods
or services for the existing markets.
4. Diversification. The concentration is on the designing and
launching of new goods or services to sell into new
markets.
10. Two Types of Diversification:
1.Related Diversification. There is overlap
between a company and a new
product or market.
2.Unrelated Diversification. The new product or
market is unrelated to the
core business.
11. Jollibee comes to London:
Asia’s biggest fast food chain to open first branch in the capital. A new
competitor to McDonald's Big Mac and KFC Bucket Meal, fried chicken and spaghetti, is
about to hit London's fast food market. Jollibee, the Philippines‘ largest home grown
fast-food restaurant, is opening its first UK store later this month in Earl's Court. The
chain, initiated in 1975 in Manila as an ice-cream parlor, is known for its fried chicken
and spaghetti signature meal. It is just the second branch of Jollibee in Europe, after a
launch at Milan in March, when large queues commence from the beginning of the
day. Jollibee Foods Corporation (JFC) has ambitions to become one of the top five fast
food restaurants in the country. It gets us closer to fulfilling this vision by launching
our first shop in the UK.‘ This signature chicken is said to have crispier exterior layer
because of which it is spicier. The opening is regarded for the Philippine community as
so culturally important that the Philippine ambassador is supposed to participate. The
company has a dedicated and massive following in the Philippines, one of the few
global markets in the world where one of the locally-owned fast food franchises is
bigger than McDonald's.
12. Product Development Process
It is a method of carrying out work at both a macro and micro
level [7], detailing what has to be accomplished and how it has
to be done. It is clear in its techniques for deciding what the
best output is and what procedures it needs and how to
ensure it is produced properly and efficiently. It acts as a
source of institutional information, so the lessons learnt from
each product or service can be further applied in the process
of creating the next product or service.
13. To demonstrate and have further understanding on
product development process, please refer
to Pharmaceutical Development Process:
Step 1. Research and Preclinical. The exploration of new drugs
and evaluating a potential cure to
guarantee it is appropriate for a person.
Step 2. Phase I – Clinical Trials. The medication is administered
to healthy volunteers to test its
safety.
Step 3. Phase II – Clinical Trials. Experimental medication is
tested on a chosen group of people
with a target disease to determine its efficacy and side effects.
14. To demonstrate and have further understanding on
product development process, please refer
to Pharmaceutical Development Process:
Step 4. Phase III – Clinical Trials. A research sample of approximately 1,000
patients, giving a statistically meaningful outcome, is used to validate the
findings of previous testing on protection, side-effects, and effectiveness.
Step 5. New Drug Application. The organization aims to obtain clearance from
the relevant authorities before releasing the product to the public.
Step 6. Launch and Production. The new medicine is being used. This process
also involves more clinical trials and data collection on the drug's performance.
15. • Each phase in creation is planned to achieve a specific purpose.
The essence of the work may in turn be somewhat different in
each step and is usually committed to solving a certain number of
problems, eliminating hidden information or isolating them,
taking important decisions and generating outcomes to be used
as feedback in later phases.
• The phase of growth also involves steps and simple Go/No-Go
decision points. Both points of judgment represent two objectives:
assessing the consistency of the work performed before the
process and revaluing the business case or benefit equation on
the basis of additional knowledge applied during the phase.
16. Summary:
1. New market development means to expand the potential of goods and/or services
by going outside of one's current market segment.
2. New product development means meeting of internal and external needs of
customers.
3. The Ansoff Matrix helped many companies find the uncertainties involved in the
growth of their businesses.
4. Market Penetration, Market Development, Product Development and Diversification
are four different marketing strategies derived from Ansoff Matrix.
5. Under Diversification strategy, there are two types: related and unrelated.
6. Product development process defines the work to be done at both a macro and
micro
stage.