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V47 Ch20 New Market Offerings Ralph Woo Tanco

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Ralph Tanco
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INTRODUCING NEW MARKET OFFERINGS Ralph W. Tanco Ateneo Graduate School of Business Top 10 Concepts
Outline: New Market Offerings: ,[object Object],[object Object],[object Object],[object Object],[object Object]
Outline: New Market Offerings ,[object Object],[object Object],[object Object],[object Object],[object Object]
Concept 1: Ways of introducing new products ,[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],Concept 2: Challenges in a new product development
Concept 3: Most important success factor ,[object Object]
Concept 4: Reasons for New Product Failure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Concept 5: Organizational arrangements ,[object Object]
Concept 6: Budgeting for a new product ,[object Object],[object Object],[object Object],[object Object]
Concept 7: Organizing New-Product Development ,[object Object],[object Object]
Concept 8: Managing the development process ,[object Object],[object Object],[object Object],[object Object],[object Object]
Concept 8: Managing the development process ,[object Object],[object Object],[object Object]
Concept 9: Consumer adoption ,[object Object],[object Object],[object Object],[object Object],[object Object]
Concept 10: Characteristics of the innovation ,[object Object],[object Object],[object Object],[object Object],[object Object]
Summary: New Market Offerings: ,[object Object],[object Object],[object Object],[object Object],[object Object]
Summary: New Market Offerings ,[object Object],[object Object],[object Object],[object Object],[object Object]
My Conclusion: New Market Offerings ,[object Object],[object Object],[object Object],[object Object]

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V47 Ch20 New Market Offerings Ralph Woo Tanco

  • 1. INTRODUCING NEW MARKET OFFERINGS Ralph W. Tanco Ateneo Graduate School of Business Top 10 Concepts
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