This document contains 10 multiple choice questions about concepts from Kotler and Keller's Chapter 20 on introducing new market offerings, along with explanations of the concepts. The questions cover categories of new products, causes of new product failure, stages of new product development, the consumer adoption process, concepts in concept development, marketing strategy development, creativity techniques, time of adoption of innovations, and factors related to commercialization.

1. TEN CONCEPTS ON KOTLER AND KELLER’S Chapter 20: Introducing New Market offerings Nepthalie D. Pasiliao

3. Categories of New Products New-to-the-world Cost reductions New product lines Additions Improvements Repositionings Concept

11. New Product Development Decision Process Concept Commercialization Business Analysis Product Development Marketing Testing Idea Generation Idea Screening Concept Development and Testing

16. Stage in the Consumer-Adoption Process Evaluation Trial Adoption Explanation of Concept Awareness Interest

27. Describes the target market’s size, structure, and behavior. Outlines the planned price, distribution strategy, and marketing budget for the first year . Describes the long-run sales and profits goals and marketing-mix strategy over time . Concept THREE-PART PLAN MARKETING STRATEGY DEVELOPMENT First Part Second Part Third Part

42. TOP 10 Learning Questions for Chapter 20: Introducing New Market offerings Nepthalie D. Pasiliao