V47 Ch20 New Market Offerings Ralph Woo Tanco Visual

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INTRODUCING NEW MARKET OFFERINGS Ralph W. Tanco Ateneo Graduate School of Business Top 10 Concepts VISUAL VERSION

Outline: New Market Offerings: ,[object Object],[object Object],[object Object],[object Object],[object Object]

8 Steps in organizing new product development ,[object Object],[object Object],[object Object],[object Object],[object Object]

8 Steps in organizing new product development ,[object Object],[object Object],[object Object]

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A unique and superior product Idea generation Concept Development

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V47 Ch20 New Market Offerings Ralph Woo Tanco Visual

1. INTRODUCING NEW MARKET OFFERINGS Ralph W. Tanco Ateneo Graduate School of Business Top 10 Concepts VISUAL VERSION

6. A unique and superior product

7. A unique and superior product Idea generation

8. A unique and superior product Idea generation Idea screening

9. A unique and superior product Idea generation Idea screening Concept Development

10. A unique and superior product Idea generation Idea screening Concept Development

11. A unique and superior product Idea generation Idea screening Concept Development

12. A unique and superior product Idea generation Idea screening Concept Development

13. A unique and superior product Idea generation Idea screening Concept Development

14. A unique and superior product Idea generation Concept Development

15. A unique and superior product Idea generation Concept Development

16. A unique and superior product Idea generation

V47 Ch20 New Market Offerings Ralph Woo Tanco Visual

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