SlideShare a Scribd company logo
We have developed
technological wonders

Devices full with sensors
and computing power the
size of our hand
So, what do we do with
them?
Now a bigger one is
coming, think of the
possibilities.
TECHNOLOGIES ARE
TOOLS
THEY PROVIDE AFFORDANCES
WE USE THEM FOR GOOD OR EVIL
(but they do not care)
JORGE ZAPICO

computer science +
sustainable development


KTH / CSC / Media / Industrial Ecology
Centre for Sustainable Communications
http://sustainablecommunications.org


zapico@kth.se
http://jorgezapico.com
GUIDELINES FOR A
SUSTAINABLE
INTERNET
trends and dangers in the
use of internet for a
sustainable future
EVEN IF THERE ARE SOME
EXCEPTIONS
MOST OF INTERNET IS NOT
VERY SUSTAINABLE RIGHT
NOW
We want internet to be
sustainable for these
guys
WE:
DESIGNERS
DEVELOPERS
MEDIA RESEARCHERS
USERS
CAN MAKE THE FUTURE
INTERNET MORE
SUSTAINABLE DEPENDING
IN OUR CHOICES OF WHAT
TO CREATE AND USE
disclaimer
I AM GOING TO BE
NORMATIVE

Meaning that I’m
putting my personal
values into the definition
of sustainability.
I include soft values as
happiness, stress free,
social contacts..
TEN
GUIDELINES
one   MAKE IT GREEN

MAKE IT
GREEN
Electronics are full with
different components,
valuable and some of
them toxic.
But then we throw them
away quite fast. A laptop
mean life is 3 years.
For a mobile phone just
18 months.
So we generate a lot of
waste.
And this waste ends
many times in not so
optimal conditions,
having negative impacts
in the environment and
on people’s health.
Internet has impacts
                          through different phases
                          (hardware production,
                          electricity consumption,
                          waste...) and much of it is
                          hidden from the users.




HTTP://GREENALYTICS.ORG
We forget that this kind
of rooms are powering
the websites we are
looking at.
MAKE IT GREEN

HAVE A LIFE CYCLE PERSPECTIVE

REDUCE THE NEED FOR USER
RESOURCES: THE CLOUD

DON’T DESIGN FOR THE EDGE USERS

THINK ABOUT WHERE AND WHICH TYPE
OF SERVERS DO YOU USE

GO MOBILE
two USE IT FOR GOOD


USE IT FOR
GOOD
As for horizontal
microcredits
Or promoting biking
Or ensuring human
rights
Helping people to not
                 choose fish that are
                 endangered




HTTP://FISK.CC
Or understanding the
                   carbon footprint of
                   products.




HTTP://CARBON.TO
USE IT FOR GOOD

MAKE APPLICATIONS THAT ARE POSITIVE
FOR SUSTAINABLE DEVELOPMENT

THAT REDUCE ENERGY CONSUMPTION:
OPTIMIZATION, DEMATERIALIZATION

THAT INCREASE SOCIAL CAPITAL

THAT EDUCATE

THAT COMMUNICATE SUSTAINABILITY
three   THINK GLOBAL

THINK
GLOBAL
These guys are the future
internet
Most internet users in
the future will be outside
the high income
countries
Much of it will be mobile
THINK GLOBAL

   ÄR INTE EL ÙNICO IDIOMA DANS LE
MONDE

DIFFERENT PEOPLE, DIFFERENT NEEDS,
DIFFERENT DEVICES

ACCESSIBLE DESIGN
four   ACT LOCAL

ACT
LOCAL
Using virtual
communities to get to
know your neighbors
ACT LOCAL

CREATE COMMUNITY

EMPOWER HUMAN CONTACT, DO NOT
SUBSITUTE IT

ADAPT TO LOCAL CHARACTERISTICS
five   REAL ECONOMY

REAL
ECONOMY
When using free things,
you are giving up
something, you’re giving
them power
For instance your
personal information to
be used in marketing.
In internet we got used
to not pay for stuff, free
was the only alternative
as industry was scared
to use the new media.
THE PAYING WAVE

APPLE APP STORE
ITUNES
SPOTIFY
FLICKR
VODDLER
AMAZON KINDLE
BASECAMP
…
REAL ECONOMY

FREE IS NOT ALWAYS GOOD

MOVING AWAY FROM AN AD BASED
INTERNET

IF SOMETHING IS VALUABLE, LET’S PAY
FOR IT
six   DON’T WASTE TIME

DON’T
WASTE TIME
Email bankruptcy
COMPUTER SHOULD SAVE OUR TIME

THEY MAKE THINGS EASIER

REBOUND EFFECT: WE DO MORE

WE WORK MORE, WE CONSUME MORE, WE
PRODUCE MORE

WE HAVE MORE CHOICES

WE STRESS MORE

WE HAVE LESS TIME

FAIL.
DON’T WASTE TIME

DO NOT FORGET THAT USERS TIME IS
VALUABLE

REDUCE STRESS, DO NOT GENERATE
MORE

DESIGN FOR USABILITY, MINIMIZE
TECHNOSTRESS
seven   SLOW DOWN

SLOW
DOWN
Information overflow
Social contact overflow
SLOW DOWN

RETHINK THE REAL TIME INTERNET

AVOID OVERFLOW STRESS

SLOW MEDIA

DECREASE QUANTITY, INCREASE QUALITY
eight


SHARE
Using creative commons
for buildings: open source
architecture
SHARE

RELEASE TECHNICAL INNOVATIONS AS
OPEN SOURCE

PUBLISH DATA AND MEDIA IN CREATIVE
COMMONS

DEVELOP USING OPEN SOURCE
STANDARDS

EXPORT THOSE IDEAS TO OTHER
CONTEXTS
nine   DONT DO EVIL

DON’T USE
IT FOR EVIL
Internet can be used for
promoting huge cars
Or it can hide impacts, as
for instance getting a
product from the other
end of the world
Or it can make flights
cheap so we can travel
more (for good or bad)
DON’T USE IT FOR EVIL

AVOID DEVELOPING APPLICATIONS THAT
PROMOTE UNSUSTAINABLE BEHAVIOR
ten


PARTICIPATE
SUSTAINABLE
INTERNET
.org
         Go here and help us with
         your input to improve the
         guidelines!
1.    MAKE IT GREEN
2.    USE IT FOR GOOD
3.    THINK GLOBAL
4.    ACT LOCAL
5.    REAL ECONOMY
6.    DON’T WASTE TIME
7.    SLOW DOWN
8.    DON’T USE IT FOR EVIL
9.    SHARE
10.   PARTICIPATE
           ALL OF THEM
TECHNOLOGIES ARE
TOOLS
WE AS DESIGNERS /
DEVELOPERS / MEDIA
GURUS HAVE THE POWER
OF AFFECTING WHAT TO
MAKE WITH THEM
LET’S MAKE SOMETHING
POSITIVE
JORGE ZAPICO
ZAPICO@KTH.SE
HTTP:// JORGEZAPICO.COM
@ZAPICO

PRESENTATION AT

HTTP://SLIDESHARE.NET/ZAPICO

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