The document discusses content strategy and information architecture. It covers defining content needs and requirements, content format and structure, and content display and management. The key aspects are determining user needs, defining the features and functions of a website, organizing information through an information architecture, and presenting, searching, browsing, labeling, categorizing, and manipulating content. Homework involves creating a sitemap of an existing website's information architecture and analyzing its menu system.

1. Content Strategy
POP 517: User Experience

2. Where to now?
Content Needs
Content Format
Content Structure
Content Display
Content Management

3. Surface
Skeleton
Structure
Scope
Strategy

4. Defines features and
functions of the site

5. Step #1
Define Requirements

6. Step #1
Be Specific

7. Reason #1
So you know what
you’re building

8. Reason #2
So you know what
you’re NOT building

9. Well, I know my user needs
and what I’m building, so
what now?

10. Content Needs

11. Content Format
awareness
consideration ?
analysis
purchase
loyalty

12. Surface
Skeleton
Structure
Scope
Strategy

13. Defines how users
got there and where
they will go

14. Information Architecture
the art of organizing an
information space

15. Content Structure and Display
Feature Search Browse
News Stream
Picture Manager
Dashboard
Alternative Views

16. Feature Search Browse
News Stream
Picture Manager
Dashboard
Alternative Views
Content Structure and Display

17. Feature
Browse
Search

18. Feature Search Browse
News Stream
Picture Manager
Dashboard
Alternative Views
Content Structure and Display

19. Time sensitive
Scroll
Search

20. Feature Search Browse
News Stream
Picture Manager
Dashboard
Alternative Views
Content Structure and Display

21. Thumbnail grid
Expandable views
Search

22. Feature Search Browse
News Stream
Picture Manager
Dashboard
Alternative Views
Content Structure and Display

23. Menu
Data store
Multiple panels

24. Feature Search Browse
News Stream
Picture Manager
Dashboard
Alternative Views
Content Structure and Display

26. Home About Us Products Contact
Staff
Our
History
Company
News
ScarvesHats Gloves Shoes Rain Gear Beach Wear Accessories
Content Management

27. presenting
searching
browsing
labeling
categorizing
sorting
manipulating

28. Basic Wireframing

29. Basic Wireframing

30. Basic Wireframing

31. Homework Assignment
Create a sitemap of your website’s existing information architecture.
(For sites that are extremely large, like Craig’s List, you may stop at 5
levels deep but are expected to analyze the entire site)
What menu system does your current website use? For example, a
horizontal primary menu with dropdown secondary links? A vertical
menu with three levels of navigation? What about global navigation like
Footers and other support menus?
Note: this is a team assignment.