This document discusses how numbers can be used to summarize user experience (UX) data and motivate stakeholders. Numbers spark curiosity by providing insights into patterns. They also simplify complex UX data and customer feedback, making it easier for stakeholders to understand. Presenting numbers can motivate stakeholders to take action by showing room for improvement or progress. To tell a compelling story with data, UX professionals must consider how numbers can connect to people and foster better communication. Overall, numbers can fulfill key functions of creating curiosity, clarity, motivation, connections and communication when sharing UX findings.