The document discusses defining the relationship between an agency and its client. It emphasizes open communication, mutual respect, empowerment, and treating the agency as an extension of the client's internal team. The agency values smarts, egalitarianism, mentoring, trust, accountability, and making contributions to others' success. It also notes the importance of responsiveness, information flow, feedback, feeling part of the team, and making a visible difference.

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The better we know you
The
our
work.

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Marketing
Sales
HR
Product
Management
R&D
Engineering
Senior
Executives
With this in mind,
client provides
multiple touch points
(including sales)
to round out
our perspective

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BIG
PICTURE
Which delivers the

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Client also believes different views and
even a periodic disagreement ultimately
strengthen the work.

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Give it to us straight.
We can take it.
The Good,
The Bad &
The Unattractive

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The job at hand aligns with the budget.

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Agency
treated as extension of the internal team
Defining the Relationship

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 Mutual respect
 Open talk
 Empowerment
Defining the Relationship

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Defining the Relationship
Shared responsibility
for definition of PR success
Defining the Relationship

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We don’t mind being pushed
to shake up the status quo

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Just not

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Client Recognizes How
We Make Money
Product = Time

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Our product is a “perishable”
(to borrow from the grocery store world)
Photo: rick

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Client identifies
needed processes and reports
so the largest possible percent of the budget
goes toward program execution.

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which prevents paperwork
from impeding results

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Client Buys into this Premise
What Elements Impact the HA Experience?
12%
28%
24%
20%
16%
Agency Culture
Direct Manager
Client Interactions
Work
Colleagues

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Our respective cultures play a role in the
simpatico factor.

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*** open to a different visual***
 Smarts
 Egalitarian
 Mentoring
 Trust
 Listening
 Accountability
 Can-do attitude
 Curiosity
 Contributions to the
success of others
 Cross-cultural
 Results-driven
Here’s what we value

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There is a family-like quality
to our culture.

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We say “family-like”
because if your
Aunt Harriet isn’t the
right fit, you don’t
suggest she find
another family.

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What motivates us?

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Two-way Responsiveness

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Flow of
Information

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Feedback
Image: tanakawho

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Feeling Part of the Team

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Inventiveness
Image: JJay

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Making a visible and
meaningful difference

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Did I mention
we can periodically
be temperamental?

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caring.
It comes with

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But we run through walls
for our clients.

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Europe: Mike Sottak +44 (0)7 4632 47399
North America: Stephen Burkhart 1 408 286-2611
Asia Pacific: Cassandra Cheong 86 (21) 6203-3366 X125
Global: Lou Hoffman 1 408 286-2611
Thank You
IMAGES: CORBIS
http://www.hoffman.com