Introduction to user experience psychology for software engineers. All product names, logos,images and brands are property of their respective owners.

2. What is UX?
User
eXperience

3. So hard to pour..
&%^$#@%&^
How was it?

7. User eXperience Design(UXD)

9. UI
UX

12. But We’re all Human….. Developer
User
Designer
ManagerResearcher

13. Our Brains
work
in same way
and we share the
same capabilities
and limitations

14. HOW PEOPLE SEE
What you see isn’t what your brain gets

16. People identify objects by recognizing
patterns
you probably see four sets of two dots each rather
than eight individual dots

17. http://www.google.com/design/spec/style/icons.html#icons-system-icons

18. People scan screens based on past
experience and expectations
People believe that things that are close
together belong together
The meanings of colors vary by culture

20. How people Read
Unusual or overly decorative fonts can
interfere with pattern recognition and slow
down reading

21. Font size matters
Reading a computer screen is harder than
reading paper

23. How people remember
Short-term memory is limited
People remember only four items at once
US phone no: 712-569-4532

25. It was really boring

26. How people think
Use progressive disclosure. Show people
what they need when they need it

28. People create mental models
A mental model represents a person’s
thought process for how something works

30. People learn best by example. Don’t just tell
people what to do. Show them

31. People Make Mistakes
Write error messages in plain language
If people are performing a boring task, then you need to
raise the level of arousal with sound, colors, or
movement
People are motivated by progress and control

34. Principles for Better Software
1. Design from the outside in.
2. Make time for research.
3. Keep your hands off the keyboard.
4. Try many things. Keep none of them.
5. Test designs on people.
6. When all else fails, code.

36. Why for Software Engineers
you are nothing like your target user
We are developing software for humans
technical skills help in getting up-to-speed on deeply technical applications
your job is not to optimize the developer’s productivity, but rather to
optimize the end-user experience

37. Quick recap
UX is NOT UI
How People See
How People Read
How People Remember
How People Think
What Motivates People
How People Feel & People Make Mistakes

38. Everyone is a UX Designer
Shift your mindset to focus on
Human-centered solutions