SlideShare a Scribd company logo
First Steps Towards
Jobs To Be Done
The Beginning Of Our Journey
What is
Jobs To Be Done?
Innovation
Framework
• Focuses on decision making
process
• Highlights motivation
Why
Jobs To Be Done?
While personas change,
jobs remain the same
Why
Jobs To Be Done?
All New Unique Visitors 100%
Conversion 23%
Retention 4%
What Is
Teamweek?
Problems for product and
onboarding
Interviews For
Jobs To Be Done
Managers on
paying workspaces
active 6-8 months
Interviews For
Jobs To Be Done
Interview Tools:
Timeline
First thought
what happened that made that person look for a new solution; 

what’s the drive?
Event 1
what triggered active looking?
Event 2
decision to switch
Buy
how did they imagine the future?
this is where expectations are set.
Satisfaction (unpacking)
PASSIVE LOOKING
ACTIVE LOOKING
Interviews For
Jobs To Be Done
Interview Tools:
Forces Diagram
push pull
habits anxieties
Interviews For
Jobs To Be Done
Conclusions
HABITS
• previous system non-existent usually
• people not willing to use tools
SITUATION WITH LAST SETUP
• no system, no overview
• a feeling of information being lost 

and out of control
• some sort of change 

in management or team
HOW TEAMWEEK HELPS
• visual overview (color coding!)
• very easy to use
• in a lot of cases: collaboration
ANIXIETIES
• some instability
• some additional pleas for features
• how to sell this to the management
Interviews For
Jobs To Be Done
Conclusions
setup
OVERVIEW
maintenance
• ease of use: making plans
• drag and drop
• adding users is easy
• learning is easy
• ease of use: drag and drop
to react to change
• making room where there’s
an incoming priority
assignment
• checklists and files to task
comments
• people taking on
assignments when someone
falls ill
• marking tasks done
• sharing timeline with clients
collaborationsetup
Interviews For
Jobs To Be Done
Direct Action
What Have We Done
• Rewritten Strategy and Mission
• Experimenting With Explaining
Teamweek Differently
Interviews For
Jobs To Be Done
Direct Action
What’s In Progress
• New Product Strategy
(Overview For Whom?)
• New Onboarding Messaging
• Achievements
Interviews For
Jobs To Be Done
Direct Action
What’s To Come
• Product Stories
• Opportunities For Marketing
Thank you!
Laura Noodapera
laura@teamweek.com

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What Does it take to Develop Kickass Products?, Laura Noodapera

  • 1. First Steps Towards Jobs To Be Done The Beginning Of Our Journey
  • 2. What is Jobs To Be Done? Innovation Framework • Focuses on decision making process • Highlights motivation
  • 3. Why Jobs To Be Done? While personas change, jobs remain the same
  • 4. Why Jobs To Be Done? All New Unique Visitors 100% Conversion 23% Retention 4%
  • 5. What Is Teamweek? Problems for product and onboarding
  • 6. Interviews For Jobs To Be Done Managers on paying workspaces active 6-8 months
  • 7. Interviews For Jobs To Be Done Interview Tools: Timeline First thought what happened that made that person look for a new solution; 
 what’s the drive? Event 1 what triggered active looking? Event 2 decision to switch Buy how did they imagine the future? this is where expectations are set. Satisfaction (unpacking) PASSIVE LOOKING ACTIVE LOOKING
  • 8. Interviews For Jobs To Be Done Interview Tools: Forces Diagram push pull habits anxieties
  • 9. Interviews For Jobs To Be Done Conclusions HABITS • previous system non-existent usually • people not willing to use tools SITUATION WITH LAST SETUP • no system, no overview • a feeling of information being lost 
 and out of control • some sort of change 
 in management or team HOW TEAMWEEK HELPS • visual overview (color coding!) • very easy to use • in a lot of cases: collaboration ANIXIETIES • some instability • some additional pleas for features • how to sell this to the management
  • 10. Interviews For Jobs To Be Done Conclusions setup OVERVIEW maintenance • ease of use: making plans • drag and drop • adding users is easy • learning is easy • ease of use: drag and drop to react to change • making room where there’s an incoming priority assignment • checklists and files to task comments • people taking on assignments when someone falls ill • marking tasks done • sharing timeline with clients collaborationsetup
  • 11. Interviews For Jobs To Be Done Direct Action What Have We Done • Rewritten Strategy and Mission • Experimenting With Explaining Teamweek Differently
  • 12. Interviews For Jobs To Be Done Direct Action What’s In Progress • New Product Strategy (Overview For Whom?) • New Onboarding Messaging • Achievements
  • 13. Interviews For Jobs To Be Done Direct Action What’s To Come • Product Stories • Opportunities For Marketing