Presented during a UX Talk at Berlin.co from Campinas - Sao Paulo - BR. How a fast and lean user research can already deliver insights about user needs and behaviours.

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Fight for
your user!
Lean, fast and cheap
research methods to
understand the user!

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+ Viviane Delvequio
 Current: UX Specialist @ Samsung
 10 years | Development + Innovation
 Graduated: TI | Post-graduated: Interaction Design
 Projects for: Samsung, Microsoft, AOC, LG, etc.
Focus on solutions.
Passion for improving lives.
@videlvequio | viviane.delvequio@gmail.com

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* Love matters, #@%#!

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Research Matters!
 $?
 Time?
 Researchers?
 Results Report?

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A bit of Buzzwords
 AGILE UX vs LEAN UX
 Guerrilla Research

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Attention!
 Quantitative X Qualitative
 Narrowed Target
 No Rigorous Assumptions

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Be Creative!

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Be Focused!

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Research Plan
 What do I need to know?
 How to find out
 Is it applicable?
 Script
 Questions
 Who should I talk to?
 How may I introduce myself?*
 Company
 Target
 Rewards
 Data sharing
*Concern: It may guide answers

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Results Report
 Organize your findings
 Post-its
 Tell stories

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Enjoy the ride!

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+ Educational Application
Solution to help kids improve calligraphy || Fast Research | In-House Ideation | Documentation

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THANK YOU!
@videlvequio viviane.delvequio@gmail.com