The document is a guide on efficient and cost-effective research methods to understand users, focused on the themes of UX design and innovation. It discusses the importance of being creative and organized in research planning while balancing quantitative and qualitative methods. The author, Viviane Delvequio, shares her expertise in agile and lean UX, emphasizing storytelling in results reporting.

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Fight for
your user!
Lean, fast and cheap
research methods to
understand the user!

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+ Viviane Delvequio
 Current: UX Specialist @ Samsung
 10 years | Development + Innovation
 Graduated: TI | Post-graduated: Interaction Design
 Projects for: Samsung, Microsoft, AOC, LG, etc.
Focus on solutions.
Passion for improving lives.
@videlvequio | viviane.delvequio@gmail.com

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* Love matters, #@%#!

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Research Matters!
 $?
 Time?
 Researchers?
 Results Report?

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A bit of Buzzwords
 AGILE UX vs LEAN UX
 Guerrilla Research

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Attention!
 Quantitative X Qualitative
 Narrowed Target
 No Rigorous Assumptions

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Be Creative!

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Be Focused!

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Research Plan
 What do I need to know?
 How to find out
 Is it applicable?
 Script
 Questions
 Who should I talk to?
 How may I introduce myself?*
 Company
 Target
 Rewards
 Data sharing
*Concern: It may guide answers

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Results Report
 Organize your findings
 Post-its
 Tell stories

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Enjoy the ride!

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+ Educational Application
Solution to help kids improve calligraphy || Fast Research | In-House Ideation | Documentation

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THANK YOU!
@videlvequio viviane.delvequio@gmail.com