The document discusses the importance of research in product development, emphasizing that any research is better than none. It highlights guerrilla research methods as cost-effective alternatives to traditional methods, enabling faster and efficient user testing. The text also stresses the necessity of actively involving users in research to ensure products meet actual market needs.

1. ANY RESEARCH
IS BETTER
THAN NO RESEARCH
V I V I A N E D E LV E Q U I O

2. Nicetomeetyou!
V I V I A N E D E LV E Q U I O

3. RESEARCH AND
INNOVATION
ON MARKET
PRODUCT
SOFTWARE
DEVELOPMENT
instituto eldorado samsung globo.com
V I V I A N E D E LV E Q U I O

4. G L O B O S A T P L A Y B
AGORA NO MULTISHOW
Treme Treme
Belmiro na mira
globo.com
V I V I A N E D E LV E Q U I O

5. S E C T I O N 1
V I V I A N E D E LV E Q U I O

6. V I V I A N E D E LV E Q U I O

7. “What if we found ourselves
building something
that nobody wanted?
In that case,
what did it matter if we did it
on time and on budget?
EricRies,
Americanentrepreneur,bloggerandauthorofTheLeanStartup
V I V I A N E D E LV E Q U I O

8. zerousersgive
zeroinsights.”
“Themoststrikingtruthofthecurveisthat
“WHY YOU ONLY NEED TO TEST WITH 5 USERS”
usabilityproblemsfound
NUMBER OF TEST USERS
N/N GROUP RESEARCH | MARCH 2000
H T T P S : // W W W. N N G R O U P.C O M /A RT I C L ES/ W H Y-YO U - O N LY- N E E D -TO -T EST-W I T H - 5 - U S E R S/

9. • Lack of UCD culture?
• $?
• Researchers?
• Results Report?
• Time?
“Youmustresearch” but…
V I V I A N E D E LV E Q U I O

10. V I V I A N E D E LV E Q U I O

11. “Guerrilla methods are
faster, less expensive, less rigorous
versions of their non-guerrilla cousins.
They offer an acceptable
trade-off between rigor and
cost effective techniques"
ToddWarfelandRussUnger,
AuthorsofGuerrillaUXResearchMethods
V I V I A N E D E LV E Q U I O

12. “Many of our current
ethnographic methods were
once considered guerrilla”
GinnyRedish,
authorofUserandTaskAnalysisforInterfaceDesign
V I V I A N E D E LV E Q U I O

13. Using
Guerrilla
Methods
V I V I A N E D E LV E Q U I O

14. V I V I A N E D E LV E Q U I O

15. V I V I A N E D E LV E Q U I O

16. V I V I A N E D E LV E Q U I O

17. Plan
U S I N G G U E R R I L L A M E T H O D S
V I V I A N E D E LV E Q U I O

18. V I V I A N E D E LV E Q U I O
YOUR GOALS

19. V I V I A N E D E LV E Q U I O
YOUR GOALS
THE PEOPLE YOU WILL TALK TO

20. V I V I A N E D E LV E Q U I O
YOUR GOALS
THE PEOPLE YOU WILL TALK TO
HOW TO FIND OUT

21. V I V I A N E D E LV E Q U I O
HOW TO FIND OUT

22. V I V I A N E D E LV E Q U I O
HOW TO FIND OUT

23. V I V I A N E D E LV E Q U I O
HOW TO FIND OUT

24. V I V I A N E D E LV E Q U I O
HOW TO FIND OUT
YOUR GOALS
THE PEOPLE YOU WILL TALK TO

25. V I V I A N E D E LV E Q U I O
HOW TO FIND OUT
HOW TO INTRODUCE YOURSELF
YOUR GOALS
THE PEOPLE YOU WILL TALK TO

26. Execute
U S I N G G U E R R I L L A M E T H O D S
V I V I A N E D E LV E Q U I O

27. V I V I A N E D E LV E Q U I O
TEST THE RESEARCH

28. V I V I A N E D E LV E Q U I O
FIND USERS
TEST THE RESEARCH

29. Personalnetwork
Facebook . Instagram . WhatsApp
Family . Friends . Church . Book Club
Network of project team members
FIND USERS
V I V I A N E D E LV E Q U I O

30. PublicSpaces
Public Institution . Ticket Row
Shopping Center . Squares . Street
Subway . Bus . Car Pool
FIND USERS
V I V I A N E D E LV E Q U I O

31. V I V I A N E D E LV E Q U I O
FIND USERS
TEST THE RESEARCH

32. V I V I A N E D E LV E Q U I O
FIND USERS
JUST DO IT
TEST THE RESEARCH

33. Butremember…
Don’t lead the user
Can anyone help you?
You may have a surprise
JUST DO IT
Ask for recording

34. Report
U S I N G G U E R R I L L A M E T H O D S
V I V I A N E D E LV E Q U I O

35. V I V I A N E D E LV E Q U I O
ORGANIZE YOUR FINDINGS

36. V I V I A N E D E LV E Q U I O
REGISTER PROCESS AND OUTPUTS
ORGANIZE YOUR FINDINGS

37. V I V I A N E D E LV E Q U I O
REGISTER PROCESS AND OUTPUTS
SHARE AS MUCH AS YOU CAN
ORGANIZE YOUR FINDINGS

38. V I V I A N E D E LV E Q U I O

39. V I V I A N E D E LV E Q U I O
“Da mesma forma que
um motorista não está no trânsito, ele é o trânsito; *
R E L ATÓ R I O “ D E F I N E UX " | C O N S U LTO R I A N O O N E
* “The same way that you are not stuck in traffic, you are traffic;”

40. Um profissional de UX
não está no mercado,
ele é o mercado.”*
V I V I A N E D E LV E Q U I O
R E L ATÓ R I O “ D E F I N E UX " | C O N S U LTO R I A N O O N E
“Da mesma forma que
um motorista não está no trânsito, ele é o trânsito;
* “The same way that you are not stuck in traffic, you are traffic; A UX professional is not in the job market, he/she is the job market,”

41. VivianeDelvequio
www.viviane.work

42. “ W H Y YO U O N LY N E E D TO T E ST W I T H 5 U S E R S”
H T T P S : // W W W. N N G R O U P.C O M /A RT I C L ES/ W H Y-YO U - O N LY- N E E D -TO -T EST-W I T H - 5 - U S E R S/
D E S I G N S E N TA D O N O U S UÁ R I O
H T T P: // W W W.U P DAT EO R D I E .C O M /2 01 7/0 6/1 6/O - D ES I G N - S E N TA D O - N O - U S UA R I O/
D E F I N E U X BY N O O N E
H T T P: // D E F I N E UX .C C/
I D EO M E T H O D CA R D S
H T T P S : // W W W. I D EO.C O M / P O ST/ M E T H O D - CA R D S
Ladybug Cover https://unsplash.com/@glencarrie
Ideo Method Cards @MarkolfZimmer
Meeting room last image https://unsplash.com/@helloquence
Others Personal archive
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