Viviane Delvequio and Alexandre Silveira developed a multi-platform solution for Samsung's ultrasound equipment in the medical market. They conducted research including interviews with medical professionals, patients, and their families to understand the ultrasound experience. Their solution integrated Samsung devices and provided an innovative service focused on improving the user experience at each touchpoint. They created prototypes and gathered feedback, showing the potential for positive impacts on sales and customer satisfaction.
Understanding the Tech companies, its needs and its culture to promote a better approach when making the onboard of UX Design Teams. Also some methodologies and processes that may be used to make this onboarding easier.
Presented during a UX Talk at Berlin.co from Campinas - Sao Paulo - BR.
How a fast and lean user research can already deliver insights about user needs and behaviours.
Democratising UX: how to spread user research education and insights throughout your organisation
With demand for UX insights within organisations outstripping the capacity of UX teams to deliver research, there is a growing need for greater UX knowledge and capability across different functions within businesses. But how do you spread user research beyond the walls of your UX research team? What is the value of everyone having access to UX insights—or having the ability to run research themselves?
On 26th March, we gathered a range of speakers to share their successes, challenges and expert advice around democratising UX. Learn from a variety of different perspectives on the topic, and have the opportunity to share your own experiences with the community.
In this presentation, Booking.com's Soma Ray and Stephanie Agotborde talks about making research a UX team sport and addressing user needs at speed and scale.
Unstructured innovation in well-structured organisationsShourya Sarcar
Some experiences and thoughts on driving informal innovative practices like unconferences, codejams in big, organised and classically innovative companies.
DevOps is the practice of operations and development engineers participating together in the entire service lifecycle, from design through the development process to production support. DevOps is also characterized by operations staff making use many of the same techniques as developers for their systems work.
An Action Research Team at the University of Minnesota worked with Altered Esthetics to conduct an outreach project, creating a ten-steps-to-outreach guideline as well as documenting the initial process for Ae. This presentation highlights Ae's process through the ten outreach steps
The Agile UX Equation: How to Implement UserZoom Within Your Agile FrameworkUserZoom
Join Sarah as she walks you through specific examples of how you can leverage UserZoom for UX insights even in the fast-paced world of agile development.
Understanding the Tech companies, its needs and its culture to promote a better approach when making the onboard of UX Design Teams. Also some methodologies and processes that may be used to make this onboarding easier.
Presented during a UX Talk at Berlin.co from Campinas - Sao Paulo - BR.
How a fast and lean user research can already deliver insights about user needs and behaviours.
Democratising UX: how to spread user research education and insights throughout your organisation
With demand for UX insights within organisations outstripping the capacity of UX teams to deliver research, there is a growing need for greater UX knowledge and capability across different functions within businesses. But how do you spread user research beyond the walls of your UX research team? What is the value of everyone having access to UX insights—or having the ability to run research themselves?
On 26th March, we gathered a range of speakers to share their successes, challenges and expert advice around democratising UX. Learn from a variety of different perspectives on the topic, and have the opportunity to share your own experiences with the community.
In this presentation, Booking.com's Soma Ray and Stephanie Agotborde talks about making research a UX team sport and addressing user needs at speed and scale.
Unstructured innovation in well-structured organisationsShourya Sarcar
Some experiences and thoughts on driving informal innovative practices like unconferences, codejams in big, organised and classically innovative companies.
DevOps is the practice of operations and development engineers participating together in the entire service lifecycle, from design through the development process to production support. DevOps is also characterized by operations staff making use many of the same techniques as developers for their systems work.
An Action Research Team at the University of Minnesota worked with Altered Esthetics to conduct an outreach project, creating a ten-steps-to-outreach guideline as well as documenting the initial process for Ae. This presentation highlights Ae's process through the ten outreach steps
The Agile UX Equation: How to Implement UserZoom Within Your Agile FrameworkUserZoom
Join Sarah as she walks you through specific examples of how you can leverage UserZoom for UX insights even in the fast-paced world of agile development.
Perhaps in no other professional field is the dichotomy between theory and practice more starkly different than in the realm of software testing. Researchers and thought leaders claim that testing requires a high level of cognitive and interpersonal skills, in order to make judgments about the ability of software to fulfill its operational goals. In their minds, testing is about assessing and communicating the risks involved in deploying software in a specific state.
However, in many organizations, testing remains a necessary evil, and a cost to drive down as much as possible. Testing is merely a measure of conformance to requirements, without regard to the quality of requirements or how conformance is measured. This is certainly an important measure, but tells an incomplete story about the value of software in support of our business goals.
We as testers often help to perpetuate the status quo. Although in many cases we realize we can add far more value than we do, we continue to perform testing in a manner that reduces our value in the software development process.
This presentation looks at the state of the art as well of the state of common practice, and attempts to provide a rationale and roadmap whereby the practice of testing can be made more exciting and stimulating to the testing professional, as well as more valuable to the product and the organization.
Can We Do Agile? Barriers to Agile AdoptionTechWell
“Can we do agile?” is a question often asked by individuals enviously looking at the impressive results reported by other organizations that adopted agile practices. What they are usually concerned about are the commonly perceived barriers to agile adoption: large scale, legacy architecture and tools; and demanding governance and compliance practices. Yet, despite these perceived barriers, many organizations with these challenges do agile. Others wonder why, after all their training and shiny new tools, they can’t do agile. What they’re not seeing are the real barriers to agile adoption—the social barriers that impede fast decision cycles. Steve Adolph introduces a fast decision cycle model, explains why social factors are the dominant determinant of agile success, and provides a configuration guide to help participants identify and evaluate these social impediments. Using a case study of a “high ceremony” organization, you and Steve work together to find ways to resolve impediments to doing agile.
How can you adopt innovation at your company ? Why should you bother ? How can you do it ? What matters and why ?
Here I share my learning from starting and running a startup and building data science products in thomson reuters and other organizations
Exploring UX in the Enterprise: The Industry’s Hottest Trends & Insights from...UserZoom
Exploring UX in the Enterprise: The Industry’s Hottest Trends & Insights from 2019
This webinar covers:
–The top four challenges that UX teams are facing as well as our recommendations on how to alleviate or overcome them
–What hundreds of experience professionals at some of the largest organizations on the planet said about Challenges & Trends, UX in the C-Suite, UX in the Organization, and Methodologies & Tools
–How the state of UX in the enterprise has changed since 2018 and what this means looking ahead to 2020
For more UX resources, head to https://www.userzoom.com/resource-center/
How can you adopt innovation at your company ? Why should you bother ? How can you do it ? What matters and why ?
Here I share my learning from starting and running a startup and building data science products in thomson reuters and other organizations
Edu pov pres sign writing Queensland training educationemo13
This is a presentation of how Point of View glasses are used in Education & Training for Regional students in Queensland for the Sign writing Industry.
Apresentação feita para o 3º encontro do capítulo de Campinas do IXDA. O tema da apresentação foi a pesquisa 'Mapeando redes sociasi' feita para o projeto de TCC Comuna (http://projetocomuna.com.br/)
IHC 2012 | Interação entre time de Design de Interfaces e time de Desenvolvim...Viviane Delvequio
Apresentação de Case realizada no Simpósio Brasileiro sobre Fatores Humanos em Sistemas Computacionais 2012 (http://www.ufmt.br/ihc12/), sobre a adoção de métodos ágeis unidos ao conceito de house para prover entregas de design de UI para times de desenvolvimento.
Atividade da disciplina de Antropologia Visual para o curso de Pós Graduação em Design de Interação da Faber-Ludens.
Outros trabalhos meus em: http://www.faberludens.com.br/pt-br/user/330
|
Activity produced to the Visual Anthropology discipline from the Faber-Ludens Interaction Design course.
My other works: http://www.faberludens.com.br/pt-br/user/330
Atividade da disciplina de Antropologia Visual para o curso de Pós Graduação em Design de Interação da Faber-Ludens.
Outros trabalhos meus em: http://www.faberludens.com.br/pt-br/user/330
|
Activity produced to the Visual Anthropology discipline from the Faber-Ludens Interaction Design course.
My other works: http://www.faberludens.com.br/pt-br/user/330
Um olhar sobre UX com foco para o profissional de desenvolvimento de software:
- entendendo um pouco sobre UX Design e suas vertentes,
- perfil dos profissionais,
- overview de modelos de gestão e,
- como encaixar cada fase no ciclo de desenvolvimento de software.
The Wall Street Journal - Optimizing MembershipOptimizely
For the past three years, The Wall Street Journal has used experimentation to help create their membership experience. Starting with acquisition and expanding to engagement, product, and retention testing, WSJ has built a data-driven culture that leverages these experiments to deliver a premium experience that grows their base and keeps members coming back for more.
In this webinar, Olivia Simon from The Wall Street Journal’s optimization team shares how WSJ created their robust and successful testing program.
You’ll learn:
How to think about testing in a membership ecosystem
How WSJ prioritizes tests and earns stakeholder buy-in
About WSJ’s emphasis on testing throughout the customer acquisition funnel
How WSJ expanded their testing funnel beyond acquisition, and the key testing moments they target for consumer engagement and retention
Perhaps in no other professional field is the dichotomy between theory and practice more starkly different than in the realm of software testing. Researchers and thought leaders claim that testing requires a high level of cognitive and interpersonal skills, in order to make judgments about the ability of software to fulfill its operational goals. In their minds, testing is about assessing and communicating the risks involved in deploying software in a specific state.
However, in many organizations, testing remains a necessary evil, and a cost to drive down as much as possible. Testing is merely a measure of conformance to requirements, without regard to the quality of requirements or how conformance is measured. This is certainly an important measure, but tells an incomplete story about the value of software in support of our business goals.
We as testers often help to perpetuate the status quo. Although in many cases we realize we can add far more value than we do, we continue to perform testing in a manner that reduces our value in the software development process.
This presentation looks at the state of the art as well of the state of common practice, and attempts to provide a rationale and roadmap whereby the practice of testing can be made more exciting and stimulating to the testing professional, as well as more valuable to the product and the organization.
Can We Do Agile? Barriers to Agile AdoptionTechWell
“Can we do agile?” is a question often asked by individuals enviously looking at the impressive results reported by other organizations that adopted agile practices. What they are usually concerned about are the commonly perceived barriers to agile adoption: large scale, legacy architecture and tools; and demanding governance and compliance practices. Yet, despite these perceived barriers, many organizations with these challenges do agile. Others wonder why, after all their training and shiny new tools, they can’t do agile. What they’re not seeing are the real barriers to agile adoption—the social barriers that impede fast decision cycles. Steve Adolph introduces a fast decision cycle model, explains why social factors are the dominant determinant of agile success, and provides a configuration guide to help participants identify and evaluate these social impediments. Using a case study of a “high ceremony” organization, you and Steve work together to find ways to resolve impediments to doing agile.
How can you adopt innovation at your company ? Why should you bother ? How can you do it ? What matters and why ?
Here I share my learning from starting and running a startup and building data science products in thomson reuters and other organizations
Exploring UX in the Enterprise: The Industry’s Hottest Trends & Insights from...UserZoom
Exploring UX in the Enterprise: The Industry’s Hottest Trends & Insights from 2019
This webinar covers:
–The top four challenges that UX teams are facing as well as our recommendations on how to alleviate or overcome them
–What hundreds of experience professionals at some of the largest organizations on the planet said about Challenges & Trends, UX in the C-Suite, UX in the Organization, and Methodologies & Tools
–How the state of UX in the enterprise has changed since 2018 and what this means looking ahead to 2020
For more UX resources, head to https://www.userzoom.com/resource-center/
How can you adopt innovation at your company ? Why should you bother ? How can you do it ? What matters and why ?
Here I share my learning from starting and running a startup and building data science products in thomson reuters and other organizations
Edu pov pres sign writing Queensland training educationemo13
This is a presentation of how Point of View glasses are used in Education & Training for Regional students in Queensland for the Sign writing Industry.
Apresentação feita para o 3º encontro do capítulo de Campinas do IXDA. O tema da apresentação foi a pesquisa 'Mapeando redes sociasi' feita para o projeto de TCC Comuna (http://projetocomuna.com.br/)
IHC 2012 | Interação entre time de Design de Interfaces e time de Desenvolvim...Viviane Delvequio
Apresentação de Case realizada no Simpósio Brasileiro sobre Fatores Humanos em Sistemas Computacionais 2012 (http://www.ufmt.br/ihc12/), sobre a adoção de métodos ágeis unidos ao conceito de house para prover entregas de design de UI para times de desenvolvimento.
Atividade da disciplina de Antropologia Visual para o curso de Pós Graduação em Design de Interação da Faber-Ludens.
Outros trabalhos meus em: http://www.faberludens.com.br/pt-br/user/330
|
Activity produced to the Visual Anthropology discipline from the Faber-Ludens Interaction Design course.
My other works: http://www.faberludens.com.br/pt-br/user/330
Atividade da disciplina de Antropologia Visual para o curso de Pós Graduação em Design de Interação da Faber-Ludens.
Outros trabalhos meus em: http://www.faberludens.com.br/pt-br/user/330
|
Activity produced to the Visual Anthropology discipline from the Faber-Ludens Interaction Design course.
My other works: http://www.faberludens.com.br/pt-br/user/330
Um olhar sobre UX com foco para o profissional de desenvolvimento de software:
- entendendo um pouco sobre UX Design e suas vertentes,
- perfil dos profissionais,
- overview de modelos de gestão e,
- como encaixar cada fase no ciclo de desenvolvimento de software.
The Wall Street Journal - Optimizing MembershipOptimizely
For the past three years, The Wall Street Journal has used experimentation to help create their membership experience. Starting with acquisition and expanding to engagement, product, and retention testing, WSJ has built a data-driven culture that leverages these experiments to deliver a premium experience that grows their base and keeps members coming back for more.
In this webinar, Olivia Simon from The Wall Street Journal’s optimization team shares how WSJ created their robust and successful testing program.
You’ll learn:
How to think about testing in a membership ecosystem
How WSJ prioritizes tests and earns stakeholder buy-in
About WSJ’s emphasis on testing throughout the customer acquisition funnel
How WSJ expanded their testing funnel beyond acquisition, and the key testing moments they target for consumer engagement and retention
UX Antwerp Meetup, 27th of September 2016 - Carolien Creemers, Functional Analyst et Nobel Biocare
"UX design for better patient care"
When developing medical device software, UX design is more than facilitating a positive user experience. It is also about preventing your design decisions from leading to any patient harm. In this talk, Carolien will outline the challenges and risks that arise when designing software for daily clinical use.
She will give you some practical insights on how the team at Nobel Biocare developed a UX process in line with ISO and FDA regulations that delivers software which is not only easy to use but also safe to use.
vFairs is a virtual open day software that enables universities and colleges to aptly showcase their institution to a broad audience. It offers a much affordable alternative to a physical open day and enables you to reach prospective students who might be geographically spread apart. The platform is highly visual and can be customized to deliver 3d graphics that mimic your actual campus. It also comes with a whole set of tools to capture interest from prospects e.g. repository for digital collateral, video gallery, audio/video/text chat and integrated webinars. What's more, you can measure how effective your online open day or open house was with the custom-prepared post-event reports and real-time dashboard.
Reasons to build a Telemedicine App is Covid-19 pandemic, when people were advised not to be in the same room with the patient, telemedicine and web conferences became the backbone of doctor consultations and treatments.
A lot of dentists are still hesitant to make a move towards the digitalization of their clinical practice. However, the increasing importance and use of teledentistry is encouraging and shows a lot of promise to develop the field of dentistry. It has shown a significant use in networking, consultations, dental records sharing, and aiding in para clinical procedures.
Otago Polytechnic BIT Project Dragons's Den
Explanation and videos: https://project.ict.op.ac.nz/index.php?title=February_start_2014_communications/Dragons%27_Den_Semester_1_2014
Innovative Student Support Solutions for Large GroupsEADTU
Ángeles Sánchez-Elvira Paniagua from Universidad Nacional de Educación a Distancia gave a presentation about Innovative Student Support Solutions for Large Groups as part of the online events by expert pool Student Support within EMPOWER
Com o intuito de compartilhar algumas possibilidades para entender o cliente em pequena e grande escala, essa talk explora a importância de pesquisa com usuários (atuais ou futuros) de plataformas digitais, expondo algumas metodologias qualitativas e quantitativas, como e quando usá-las, com alguns cases.
Estruturando uma área de ResearchOps para suportar pesquisas em um cenário ágilViviane Delvequio
Aqui compartilho como foi a estruturação de uma área de ResearchOps dentro do time de Design do PagSeguro/PagBank. Conto primeiras descobertas, lições aprendidas, sucessos e fracassos do desafio de se estruturar uma área capaz de suportar a pesquisa do time de design dentro de um cenário ágil e de prazos apertados.
Case apresentado no ILA19 (http://ila.ixda.org/ila2019/).
"Isso não coube na sua mentoria de UX, mas acho que iria lhe ajudar" foi uma palestra feita a convite do Sebrae-SP para falar um pouco sobre UX Design para empreendedores e startups.
UX & Tech | Algumas dicas para designers atuando em empresas de tecnologiaViviane Delvequio
Explorar algumas características de empresas de tecnologia que impactam no dia-a-dia do profissional de UX Design, compartilhar dicas de como lidar com essas questão e mostrar como a área de UX pode ser melhor incorporada no dia-a-dia dos projetos de desenvolvimento de software.
Conteúdo
Porque ser um designer em empresas de tecnologia é um desafio?
Entendendo o papel dos times de tecnologia para a implementação de um conceito
Evangelismo: como explicar internamente o que se esperar dos designers
Uso de dados para justificar tomadas de decisão
Como unir UX e Desenvolvimento? Possíveis modelos de processo
Exemplos do uso de Big Data para guiar decisões de design de UX em um contexto de melhoria contínua de produto.
Uma apresentação em vídeo do conteúdo está disponível em: https://vimeo.com/265831911
Esse estudo foi inicialmente apresentado no Interaction South America 2017 e novamente foi apresentado no Superlógica Labs, que é o vídeo do link do vídeo acima.
Apresentação com minha seleção dos principais pontos do Interaction South America e Latim American Conference on Human Computer Interaction de 2015 para o UX Events Overview 2015 (https://overview-ux-events-2015.eventbrite.com) do capítulo IXDA de Campinas.
7 Alternatives to Bullet Points in PowerPointAlvis Oh
So you tried all the ways to beautify your bullet points on your pitch deck but it just got way uglier. These points are supposed to be memorable and leave a lasting impression on your audience. With these tips, you'll no longer have to spend so much time thinking how you should present your pointers.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
Dive into the innovative world of smart garages with our insightful presentation, "Exploring the Future of Smart Garages." This comprehensive guide covers the latest advancements in garage technology, including automated systems, smart security features, energy efficiency solutions, and seamless integration with smart home ecosystems. Learn how these technologies are transforming traditional garages into high-tech, efficient spaces that enhance convenience, safety, and sustainability.
Ideal for homeowners, tech enthusiasts, and industry professionals, this presentation provides valuable insights into the trends, benefits, and future developments in smart garage technology. Stay ahead of the curve with our expert analysis and practical tips on implementing smart garage solutions.
2. Samsung Ultrasound Experience
Process and Results from a Multi Platform Solution for Medical Market
Viviane Delvequio
Alexandre Silveira
about.me/vod | viviane.delvequio@gmail.com
Graduation: Information Technology
Post-graduation: Interaction Design
Projects for
Samsung, Microsoft, Motorola, AOC, LG, and others.
Experience
8 years | software development
2 years | innovation and research
VIVIANE
DELVEQUIO
br.linkedin.com/in/alesilveira | alebs01@gmail.com
Graduation: Social Communications
Specialization: Game Design
Post-graduation: Service Design
Projects for
Nestlé, Johnson & Johnson, GM, Coca-Cola, Sony, HBO, TIM Mobile,
Embraer, Benq-Siemens, MasterCard, and others.
Experience
20 years | art direction
5 years | innovation and experience design
ALEXANDRE
SILVEIRA
3. Samsung Ultrasound Experience
Process and Results from a Multi Platform Solution for Medical Market
Viviane Delvequio
Alexandre Silveira
Objective
Research
Findings
Validation
Result
CONTENTS
4. No dejes de completar nuestra encuentra online
isa.ixda.org/2015/encuesta
¡Muchas gracias!
Samsung Ultrasound Experience
Process and Results from a Multi Platform Solution for Medical Market
Viviane Delvequio
Alexandre Silveira
OBJECTIVE
5. Samsung Ultrasound Experience
Process and Results from a Multi Platform Solution for Medical Market
Viviane Delvequio
Alexandre Silveira
Exam room
Competitive
Differentiation
8. No dejes de completar nuestra encuentra online
isa.ixda.org/2015/encuesta
¡Muchas gracias!
Samsung Ultrasound Experience
Process and Results from a Multi Platform Solution for Medical Market
Viviane Delvequio
Alexandre Silveira
RESEARCH
9. Samsung Ultrasound Experience
Process and Results from a Multi Platform Solution for Medical Market
Viviane Delvequio
Alexandre Silveira
Social Networks
Research
Mother and families
behaviors
1st STEP: Understand the MARKET
Health Team
Interview
Companies approach
Health Market Culture
Desktop Research
Clinic Practices and Pitch
Applications and Solutions
10. Samsung Ultrasound Experience
Process and Results from a Multi Platform Solution for Medical Market
Viviane Delvequio
Alexandre Silveira
• Clinics
• WS80 Launch
• Mothers Interviews
2nd STEP: Understand the USERS
11. Samsung Ultrasound Experience
Process and Results from a Multi Platform Solution for Medical Market
Viviane Delvequio
Alexandre Silveira
Reception
Radiologist
Assistant
Administration
Applicants
Mothers
Health Team
Exams
Exam room
Doctors
Reception
Waiting room
Mothers
Family
Interview ObservationUser
Research
2nd STEP: Understand the USERS
12. Samsung Ultrasound Experience
Process and Results from a Multi Platform Solution for Medical Market
Viviane Delvequio
Alexandre Silveira
3rd STEP: Understand EXPERTS
13. Samsung Ultrasound Experience
Process and Results from a Multi Platform Solution for Medical Market
Viviane Delvequio
Alexandre Silveira
Pregnant User Journey
Before Booking Clinic After
Booking
Waiting
roomReception
Exam
roomConsulta
Social
events
displacement
Waiting
room
baby
birthConsulta
Social
eventsReception
Agendar
o pró
http://thumbs.dreamstime.com/z
/smart-watch-icons-mobile-icon-
set-31496814.jpg ximo
exa
http://thumbs.dreamstime.com/z
/smart-watch-icons-mobile-icon-
set-31496814.jpg me
Deslocamento
no dia da
consulta
até a clinica
Preencher
cadastro
Staff
oferece o
exame de
3D/4D
Pagamento
Entrar com
Nome,datas,
medico,DUM
Ligar para pai
para dar infos
Espera a
chamada para
a consulta
Usar web
para distração
Redes Sociais
Ver TV
Acompanhante
s impacientes
usam web,
youtube e redes
sociais
Staff conduz
até a sala de
exame
Amigos
ou família
para ver
fotos/exames
Redes
sociais
IM para
amigos
email
Procurar
clinica (se não
houver
indicação)
Trocar-se
Espera pelo
médico
Exame
médico é
informado:
_ humor
_ Exames
_ 3D/4D
1 - exames
clinicos
2 - “Visita”
ao bebe /
3D / 4D
Staff
conduz até a
sala de
espera
Ligar para pai
para dar infos
(desacompanhada)
Redes sociais
IM para amigos
Espera
o exame
Ver TV
Usar web
para distração
Marcar
retorno
Retirar
Exame
Retirar CD
Se tiver
edição,
retira-se
CD alguns
dias depois
marcar
consulta
Levar
exame
Avisar pai
Chá de bebê
Reunir amigos
ou família
para ver
fotos/exames
Rede Social
Acompanhamento
Levar exame
Ligar para pai
para dar infos
Arrumar a mala
do bebê/mãe
Deslocamento
até maternidade
Avisar pai
Avisar familia
Avisar amigos
Redes Sociais
Intant Messeges
Banheiro Banheiro
remember
Pictures
Filmes
comparing
Ultrasound
VS actual baby
Redes sociais
IM para
amigos
email
14. Samsung Ultrasound Experience
Process and Results from a Multi Platform Solution for Medical Market
Viviane Delvequio
Alexandre Silveira
The experience happens
trough time and
with multiple touch points.
15. No dejes de completar nuestra encuentra online
isa.ixda.org/2015/encuesta
¡Muchas gracias!
Samsung Ultrasound Experience
Process and Results from a Multi Platform Solution for Medical Market
Viviane Delvequio
Alexandre Silveira
FINDINGS
18. Samsung Ultrasound Experience
Process and Results from a Multi Platform Solution for Medical Market
Viviane Delvequio
Alexandre Silveira
AfterBooking
Waiting
room
Reception
Exam
room
Before
Waiting
room
Pregnant User Journey
19. Samsung Ultrasound Experience
Process and Results from a Multi Platform Solution for Medical Market
Viviane Delvequio
Alexandre Silveira
Before Booking Clinic After
Booking
Waiting
room
Reception
Exam
roomConsulta
Social
events
displacement
Waiting
room
baby
birth
Consulta Social
events
Reception remember
Pregnant User Journey
20. Samsung Ultrasound Experience
Process and Results from a Multi Platform Solution for Medical Market
Viviane Delvequio
Alexandre Silveira
ACTORS
Doctor
21. Samsung Ultrasound Experience
Process and Results from a Multi Platform Solution for Medical Market
Viviane Delvequio
Alexandre Silveira
Grand
Father
Grand
Mother
Grand
parents
(father)
Baby
brothers
Father
Uncles
friends
(mother)
friends
(Father))
Social
network
friends
(Father))
Social
network
friends
(mother)
Clinic
doctor
Obstetrician
Clinic
staff
ZMotherEmotional links
Non emotional links
ACTORS
22. Samsung Ultrasound Experience
Process and Results from a Multi Platform Solution for Medical Market
Viviane Delvequio
Alexandre Silveira
Doctor Patient
24. Samsung Ultrasound Experience
Process and Results from a Multi Platform Solution for Medical Market
Viviane Delvequio
Alexandre Silveira
Doctor
They get used to the equipment.
It’s hard to change, unless you have
a significant innovation.
A significant perception
25. Samsung Ultrasound Experience
Process and Results from a Multi Platform Solution for Medical Market
Viviane Delvequio
Alexandre Silveira
Visiting the baby
Patient
26. Samsung Ultrasound Experience
Process and Results from a Multi Platform Solution for Medical Market
Viviane Delvequio
Alexandre Silveira
Patient
image quality
sound
feelings
keeping the moment
It’s about
27. Samsung Ultrasound Experience
Process and Results from a Multi Platform Solution for Medical Market
Viviane Delvequio
Alexandre Silveira
Patient
ExperienceIt’s about
31. No dejes de completar nuestra encuentra online
isa.ixda.org/2015/encuesta
¡Muchas gracias!
Samsung Ultrasound Experience
Process and Results from a Multi Platform Solution for Medical Market
Viviane Delvequio
Alexandre Silveira
IDEAS SELECTION
32. Samsung Ultrasound Experience
Process and Results from a Multi Platform Solution for Medical Market
Viviane Delvequio
Alexandre Silveira
Innovative solutions
thought as a service
Integration between
all users of the service
Integration with all possible
Samsung devices
Health
33. Samsung Ultrasound Experience
Process and Results from a Multi Platform Solution for Medical Market
Viviane Delvequio
Alexandre Silveira
Booking Waiting
room
Reception
Exam
roomConsult
Social
events displacement
Waiting
room baby birthConsult Social
events
Reception remember
Mother
Father
Family
Friends
Obstetrician
Radiologist
Assistant
Receptionist
Clinic Manager
34. Samsung Ultrasound Experience
Process and Results from a Multi Platform Solution for Medical Market
Viviane Delvequio
Alexandre Silveira
Technical
Analysis
Market
Analysis
35. Samsung Ultrasound Experience
Process and Results from a Multi Platform Solution for Medical Market
Viviane Delvequio
Alexandre Silveira
Booking Waiting
room
Reception
Exam
roomConsult
Social
events displacement
Waiting
room baby birthConsult Social
events
Reception remember
Mother
Father
Family
Friends
Obstetrician
Radiologist
Assistant
Receptionist
Clinic Manager
36. No dejes de completar nuestra encuentra online
isa.ixda.org/2015/encuesta
¡Muchas gracias!
Samsung Ultrasound Experience
Process and Results from a Multi Platform Solution for Medical Market
Viviane Delvequio
Alexandre Silveira
VALIDATION
37. Samsung Ultrasound Experience
Process and Results from a Multi Platform Solution for Medical Market
Viviane Delvequio
Alexandre Silveira
HIGH FIDELITY PROTOTYPE
38. Samsung Ultrasound Experience
Process and Results from a Multi Platform Solution for Medical Market
Viviane Delvequio
Alexandre Silveira
PUBLIC SHOW OFF
Videos exhibition
Prototype show
Exposing Brazilian Scenario
39. No dejes de completar nuestra encuentra online
isa.ixda.org/2015/encuesta
¡Muchas gracias!
Samsung Ultrasound Experience
Process and Results from a Multi Platform Solution for Medical Market
Viviane Delvequio
Alexandre Silveira
RESULTS
41. Samsung Ultrasound Experience
Process and Results from a Multi Platform Solution for Medical Market
Viviane Delvequio
Alexandre Silveira
Sales
Impact
+
Positive
Feedback
42. Samsung Ultrasound Experience
Process and Results from a Multi Platform Solution for Medical Market
Viviane Delvequio
Alexandre Silveira
“I almost cry with this technology.
Samsung is leading the innovations”
“I saw the solution and then I saw the E10 (GE).
And I think Samsung has a solution
while GE has only an equipment.”
“Machine, technology, these things do not change too much. But
the service focused on the users
creates value for the customer and
consequently to us (the clinic owners)”
43. No dejes de completar nuestra encuentra online
isa.ixda.org/2015/encuesta
¡Muchas gracias!
Samsung Ultrasound Experience
Process and Results from a Multi Platform Solution for Medical Market
Viviane Delvequio
Alexandre Silveira
QUESTIONS?
44. No dejes de completar nuestra encuentra online
isa.ixda.org/2015/encuesta
¡Muchas gracias!
Samsung Ultrasound Experience
Process and Results for a Multiplatform Solution for Medical Market
Viviane Delvequio & Alexandre Silveira