The document discusses the Unified Theory of Acceptance and Use of Technology (UTAUT), which aims to explain user intentions and behaviors towards information systems. Developed by Venkatesh et al. in 2003, it integrates eight existing models to predict technology acceptance, focusing on four main factors: performance expectancy, effort expectancy, social influence, and facilitating conditions. The document also highlights the extension to UTAUT2, which includes additional factors such as experience and habit, and discusses its application in educational settings, along with associated strengths and weaknesses.

1. THEORY : UNIFIED THEORY OF
ACCEPTANCE USE OF TECHNOLOGY
(UTAUT) FACTORS INFLUENCING
TECHNOLOGY
GGGE 6313
PSYCHOLINGUISTICS AND LANGUAGE TEACHING
ASSESSMENT
SUBMIT TO : DR.MASLAWATI MOHAMAD
GROUP MEMBERS :
VANESSA JILL ANAK JAMES BEROK (GP05736)
LOH WEI YIN (GP0566)
PRISLA DEVI A/P R.KRISHNAN (GP05711)
TRACEY ANG (GP05734)
SUBAHSHNINY A/P KRISHNAMURTY (GP05991)

2. BY:
VANESSA JILL ANAK JAMES BEROK (GP05736)
LOH WEI YIN (GP0566)
PRISLA DEVI A/P R.KRISHNAN (GP05711)
TRACEY ANG (GP05734)
SUBAHSHNINY A/P KRISHNAMURTY (GP05991)

4. The UTAUT aims to explain user
intentions to use an information
system and subsequent usage
behavior.
Develop by in 2003 by:
Viswanath Venkatesh (Primary)
Michael G. Morris
Gordon B. Morris
Fred D. Davis

5. Viswanath
Venkatesh
(Sisney, 2016)

6. Unified Theory of Acceptance Use of Technology
(UTAUT)
1. The Theory of Reasoned Action (TRA)
2. The Theory of Planned Behavior (TPB)
3. The Technology Acceptance Model (TAM)
4. The Motivational Model (MM)
5. A model combining the technology acceptance
model and the theory of planned behavior (C-TAM-
TPB)
6. The Model of PC Utilization (MPCU)
7. The Innovation Diffusion Theory (ID)
8. Sosio Cognitive Theory (SCT)
Unified model
Develop by Venkatesh et al
(2003)
Based on social
cognitive theory with a
combination of 8
prominent information
technology acceptance
research models.
(Taiwo & Downe, 2013)

7. UTAUT
UTAUT UTAUT2
Unified Theory of Acceptance Use of Technology
(UTAUT)
• FRAMEWORK DEVISED TO PREDICT
TECHNOLOGy ACCEPTANCE IN
ORGANIZATIONAL SETTINGS.
• Advances on the basis of integrating the dominant
constructs of 8 prior models ranging from human
behaviour to computer science(Chang, 2012)
3 other constructs were incorporated, extending utaut to utaut2.
These extensions produced substantial improvement in explaining
behavioral intention

8. UTAUT
Ibrahim, Khalil, & Jaafar
-The model proposes 4 main factors that influence
intention & usage of information technology.
-For each of the 4 factors, there are 4 key moderators
within the UTAUT model..

9. UTAU
T

10. FOUR DETERMINER OF
INTENTION & USE (UTAUT)PERFORMANC
E
EXPENTANCY
EFFORT
EXPENTANCY
SOCIAL
INFLUENCE
FACILITATING
CONDITIONS
- PERCEIVED
USEFULNESS
- EXTRINSIC
MOTIVATION
- EXPECTED
OUTCOMES
- PERCEIVED
EASE OF
USE
- COMPLEXITY
- ACTUAL
EASE FOR
USE
- SUBJECTIVE
NORM
- SOCIAL
FACTORS
- IMAGE
- -PERCEIVED
BEHAVIORAL
CONTROL
- FACILITATING
CONDITONS
- COMPATIBILITY

11. UTAUT2

12. UTAUT
2
The extensions purposed produceda substantial variance
improvement in behavioral intension( 56%-74%),( technology
use(40%-52%)
• Experience and Habit
• Experience from the prior research reflects an target technology
• Changing habit = habit loop
• Step 1 : Identify the Routine
• Step 2 : Experiments with Rewards
• Step 3 : Isolate with Cue
The 4 Determiners + 3
Determiners

14. The cost and pricing structure have a significant impact on
consumers technology use.
Consumer acceptance and use of Information
Technology.
Positive when the benefits of using a technology
are perceived to be greater than the monetary cost.
PRICE VALUE

16. How does the theory related to
language learning?

17. How do you apply the theory in
your own classroom activity
1. Share information and notes
2. Create quiz and exercises using ICT
3. Introduce online learning games and apps
games
4. Integrate videos in the lessons

18. Strengths
• Encourage the teachers to use
& improve their digital literacy &
skills.
• Lesson plans are systematically
& efficiently prepared.
• Encourage the pupils to be
excel in IT & develop their
critical thinking.
• Encourage independent
learning through ICT.
Weaknesses
• Some teachers are not willing
to accept UTAUT.
• Some teachers in rural schools
do not have the privilege to
apply this model.

19. REFFERENCE
• Taiwo, A. A., & Downe, A. G. (2013, March). The Theory Of User
Acceptance and Use Of Technology (UTAUT): A Meta-Analytics
Review of Empirical Findings. Journal of Theoretical and Applied
Information Technology, 49(1), 48-58.
• Chang, A. (2012). UTAUT and UTAUT2: A Review and Agenda for
Future Research. Journal THE WINNERS, 106-114.
• Ibrahim, R., Khalil, K., & Jaafar, A. (2011). Towards Educational
Games Acceptance Model (EGAM): A Revised Unified Theory of
Acceptance and Use of Technology. International Journal of
Research and Reviews in Computer Science (IJRRCS), 839-846.
Retrieved from http://www.vvenkatesh.com/default.asp
• Sisney, T. (2016, June 26). The Unified Theory of Acceptance and
Use of Technology Model. Prezi.

21. THAN
K
YOU