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Utah Entrepreneur Summit - Davis Conference Center - May 14, 2014
This document provides statistics and strategies for using social media to build a brand. It outlines Alex Lawrence's experience and credentials in social media marketing. Key recommendations include committing to two major social networks, being authentic, regularly posting engaging content like photos, and using tools to cross-post updates and engage with followers. The example of clothing boutique The Red Dress is given, which grew from $63k to $7m in sales through focused social media efforts. Consistency, listening to customers, and daily work are emphasized as important for influencing audiences and growing through social platforms.
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Utah Entrepreneur Summit - Davis Conference Center - May 14, 2014
- 1. Social Media MarketingStrategy: Building Your Brand Alex Lawrence, Weber State University Twitter: @_AlexLawrence (underscore before my name) LinkedIn: /AlexOnLinkedIn Facebook: /AlexLawrence Blog: StartupFlavor.com Instagram: /AlexLawrence
- 2. Street Cred 73,000+Twitter Followers (Verified Account) 5,000+ Facebook & 10,000+ Subscribers (public account) 50,000+ Blog Readers/Subscribers (fairly inactive) 3,000+ LinkedIn Connections 5,000+ FourSquare Check Ins 1,000+ mobile apps downloaded Average 1,300+ clicks per link and 100K+ views per post Weekly KSL Tech Correspondent – Tuesdays at 12:35pm
- 3. 50M Users PutIn Perspective 0 5 10 15 Facebook iPod Internet Radio Years
- 4. Twitter Stats 1Bregistered users (7 years old) Adding 500,000 per day 255 million active users per month 100 million active user per day 150 million tweets per day 1 billion tweets per week Largest VC raise in history = $800M
- 5. Facebook Stats 1.28Billion active users 757 million log on once per day Average user has 130 friends 750 million active mobile users per month (54% increase from 2013) 70% of Facebook users are outside of the United States
- 6. Instagram Stats 7million users & 150 million photos uploaded in first 9 months Took Flickr 2 years to get to 100 million photos Only on iOS during this time 4 employees for the first year+ Acquired by Facebook for $1B, now considered a steal! Just crossed 100 million monthly active users
- 7. Mobile Market Stats Average teen sends 1500 texts per month 76% of all phone subscribers use texting Over 500,000 iPhone apps, 37% are free 1.08 Billion have smartphones worldwide now Mobile usage should takeover desktop by end of 2014 ½ of all searches are done on a mobile device Americans spend 2.7 HOURS per day socializing on mobile Twice the amount of time they spend eating!
- 8. 27% of TimeSpent Online = Social Twitter, Facebook and Instagram: Most active users are women age 35 - 54 27% of all users check status and post updates 10+ times per day 40% of all users post updates while driving 30% of all users update networks while on dates 64% of all users post updates while at work
- 9. Advertising $ FollowEyeballs 1995 2013 Global Internet Ad Revenue $55MM $125B Ad Revenue Per User $9 $100+ Global Internet Users 6MM 2.4B
- 10. SO WHAT DOI DO? Be yourself The billboard test Customers talk to each other online – a lot It’s not a commercial! Real photos, custom backgrounds, detailed info Research the networks, commit to two Don’t give the keys to you/your brand to someone else
- 11. An Example OfWhat To Do The Red Dress – Brick and Mortar Clothing Boutique Opened a retail store that did okay, then a second (which failed) Moved online and focused on social networks (FB, Pinterest, IG) $63K to $7M in sales since 2010. Online is 93% of business. Married, pregnant with kids, husband in law school during all of this Not a commercial: inspiring quotes, images of her with children, personal home décor Hand-written thank you notes, surprise free orders Hard work, research, daily effort and creativity = GROWTH
- 12. Activity Equals Influence Either in or out Customers recognize insincerity Listen and Engage Time – no quick fix, no quick results SEO value from social Rankings Clicks Customers Encourage employees to be social, don’t block it!
- 13. Suggestions and Tools Use analytics to find best times and what content is responded to (buffer is simple and cheap) **Connect other networks (Twitter to LinkedIn, etc.) Be sure to reply to people where they replied to you Use a mobile application to share “live” updates Setup keyword searches and join conversations Photos work really well
- 14. Suggestions and Tools Tweetdeck NutshellMail – keeps you in your email box Google+ (Google the search engine likes it) Stumbleupon.com – great for content discovery Mobile apps for Facebook, Twitter, Instagram and Buffer
- 15. Open Q &A Let’s Talk About You What networks? How often should you post? How do you find and curate content? Photos work, of what? Where? One entry point connected to multiple exit points (buffer) Consistency is key Authenticity is also key Other questions or comments
- 16. Takeaways Social mediais not a toy for kids It is not a fad If you aren’t actively engaged now, you are behind Employers, partners, investors and customers are there The great equalizer – small business can compete with large You will likely need to understand social and be good at it in order to survive
- 17. THANKS! Contact Info Twitter: @_AlexLawrence (underscore before my name) Email: alexanderlawrence@weber.edu