Presentation introducing Twitter in the health care industry. Overview of Twitter with examples of health care uses.

1. Priming Healthcare for Twitter An Introduction to Leading on Twitter Phil Baumann, RN CEO, CareVocate LLC @PhilBaumann [email_address]

2. Twitter: Tiny Is The New Huge

4. Popular Microblogging

5. Aggregation Microblogging

6. Enterprise Microblogging

7. Image source: Seth Godin Bandwidth Interactivity

9. Twitter is to brains... ...what Google is to servers.

10. Twitter's Growth - Google Trends

11. WARNING Next Slide May Cause Blindness

13. Twitter Anatomy 101

14. The Barebones of Twitter Follow Unfollow Block Tweet 140 Reply @ DM Asymmetrical Relationships

16. Enter Tweet (Hint: answer a different question than the one Twitter asks) @ = Reply Direct Message (Private) Reverse Chronological Order

17. @ = Reply

18. Direct Messages (Private)

22. TweetDeck (Desk-top & Mobile) Groups

23. Seesmic (Desktop & Web)

24. HootSuite (Web)

25. TweetRiver - Premium

32. People Over Numbers

33. The Re-Tweet Is Sweet

34. People You’re Following People Following You Not Necessarily Following Each Other ReTweet (RT) RT

35. RT @Username Copy & Paste RT @Username This tweet intentionally left useless. NOT @ RT This tweet intentionally left useless.

36. Search: Real-time

37. Twitter: We Have a Problem

39. Contextualizing Twitter

41. The Pushbutton Web Pushbutton Sharing

42. Distributed Messaging Real-time feeds pulled from Twitter to RSS to FriendFeed to Blog

43. #Hashtags A hashtag demarcates a tweet into a #topic and provides searchable meta-data.

46. Twitter in Healthcare

48. On Twitter, Ask…

49. … And You Shall Receive

50. Source: http://ebennett.org/data/ Hospitals Are Adopting

51. Get Listed: http://ebennett.org/data/ Blogs Are Hard! Tweets Are Easy! Yes, but…

52. A Brief Strategic Time-out

53. Live-tweeting Surgery

54. Twitter & Crisis

56. CDC & Social Media

57. “ CDC encourages the strategic use of Twitter to effectively and inexpensively reach individuals and partners with timely health and safety information.”

58. CDC’s Twitter Metrics

59. Mayo Clinic on Twitter

60. Offer Practical Value

61. Help Find Clinical Trials Link: Using TrialX with Twitter

62. Breaking: Pharma & Social Media

69. On Twitter Lead More Than You Follow

70. Questions?

71. About Phil Baumann Phil Baumann is CEO of CareVocate LLC, helping clients out with their online presence. Although he is a registered nurse with a background in critical care and drug safety, he actually started his career in enterprise accounting and treasury operations and has been interested in computer technology for over thirty years. He therefore brings a unique and valuable perspective to online collaboration technologies and communities. He blogs at PhilBaumann.com . @PhilBaumann [email_address] 484-362-0451

73. Copyrights This work is licensed under CC 3.0 – Attribution-Noncommercial-Share Alike 3.0. Please attribute to Phil Baumann with a link to PhilBaumann.com Please refer to Creative Commons for more details (http://creativecommons.org/licenses/by-nc-sa/3.0/us/)