GOED Purchasing Event - ATK Conference Center
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Alex Lawrence is a vice provost at Weber State University who is very active on social media. He provides his social media profiles and credentials, which include over 51,000 Twitter followers and 5,000 Facebook friends. The document then provides statistics on major social media platforms like Facebook, Twitter, and Instagram and their rapid growth. It encourages businesses to engage on social media to connect with customers, discusses best practices for social media use, and provides tools to help manage a social media presence. The key message is that an active social media engagement strategy is now essential for any business.
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GOED Purchasing Event - ATK Conference Center
- 1. Social Media: Time To Get In The Conversation Alex Lawrence: Vice Provost – Weber State University Twitter: @_AlexLawrence (underscore before my name) LinkedIn: /AlexOnLinkedIn Facebook: /AlexLawrence Blog: StartupFlavor.com Google+: Gplus.am/Alex
- 2. Street Cred – Social Media 51,000+ Twitter Followers (Top 5 in Utah) 5,000+ Facebook Friends (public account) 50,000+ Blog Readers/Subscribers (active in 2011) 3,000+ LinkedIn Connections 1,000+ FourSquare Friends 1,000+ mobile apps downloaded Average 1,300+ clicks per link and 100K+ views per post
- 3. Which Networks and Profiles? LinkedIn, Google+, Facebook, Instagram, Twitter, YouTube & FourSquare
- 4. 50M Users Put In Perspective Radio Internet iPod Years Facebook 0 5 10 15
- 5. Twitter Stats 500M registered users Adding 500,000 new accounts per day 300 million unique visitors per month 200 million tweets per day 1.2 billion tweets per week Largest VC raise in history = $800M
- 6. Facebook Stats 850+ million active users (once a week) 50% log on once per day 130 friends 350 million active mobile users per month 1 billion people logged in at same time 30 billion pieces of content (links, news, blog posts, photos) 70% of Facebook users are outside of the United States
- 7. Instagram Stats 15 million users & 400 million photos uploaded in 18 months 80% applied filters Took Flickr 2 years to get to 100 million photos Only on iOS! 7 employees
- 8. Mobile Market Stats Average teen sends 1500 texts per month 76% of all phone subscribers use texting 8 trillion texts sent in 2011 US -- 18% smartphone market In 2009, 44% in 2011 Over 500,000 iPhone apps, 37% are free Within 5 years, mobile internet access > desktop access
- 9. 23% of Time Online (US) = Social Twitter and Facebook Users Under Age 35: 27% check status and post updates 10+ times per day 40% post updates while driving 30% use while on dates 64% post updates at work
- 10. Advertising $ Follow Eyeballs 1999 2009 Global Internet Ad $55MM $106B Revenue Ad Revenue Per User $9 $86 Global Internet Users 6MM 2.2B
- 11. How Do I Use Social For Business? Be yourself Don’t do or say something you wouldn’t mind sharing with an investor, employer or partner Customers talk to each other online It’s not a commercial Real photos, custom backgrounds, detailed info Be yourself
- 12. Control Your Brand Or Someone Else Will Due diligence on you via social – billboard worthy? Can you connect with customers? Talk to people you wouldn’t normally have access to Mark Suster (iActionable intro) Hank Haney (golf tips from Tiger Woods coach) Robert Scoble (introduction to potential partner) Chad OchoCinco (cell phone number) CBR Venture Capitalist ($20M raise) Scott Anderson (Zion’s Bank CEO)
- 13. Convinced? Ok, At Least Try… LinkedIn is a MUST 100% profile complete Use current photo Make sure everything is accurate Get recommendations Actively seek out connections in areas related to interests Investors, employers and partners will check you out here Paid account shows you who looks at your profile Keep it up to date IT IS YOUR RESUME
- 14. Activity Equals Influence Either in or out Insincerity is obvious Listen to and talk about/with others Time – no quick fix, no quick results Encourage employees to be social, don’t block it! SEO value Rankings Clicks Customers
- 15. Suggestions and Tools Send out using a scheduling tool like Bufferapp.com **Connect other networks (Twitter to LinkedIn, etc.) Be sure to reply to people where they replied to you Use a mobile application to share “live” updates Setup keyword searches and join conversations
- 16. Suggestions and Tools Tweetdeck (multi-network) NutshellMail (daily email summary) Bufferapp.com (scheduling content – FB/Twitter) Google+ (many leaving to focus solely on this network) Twentyfeet.com (analytics) Crowdbooster (analytics/suggestions)
- 17. Where and What? Which networks don’t you like, know of or understand? FourSquare Facebook Twitter Youtube Instagram Tumblr Google+ Klout Others?
- 18. Takeaways Social media is not a toy for kids It is not a fad If you aren’t actively engaged now, you are behind Employers, partners, investors and customers are there The great equalizer – influencers can be you You will need to use it for most businesses
- 19. Remember This… “Realize that the social media success equation isn’t big moves on the chess board, it’s little moves, made every day that eventually add up to a major shift.” -Jay Baer