The document discusses the future of television and storytelling. It suggests television could move beyond one-way broadcasting to become more interactive and personalized. New technologies like sensors and implicit data could allow stories to adapt based on variables in the environment and individual viewers. This type of "perceptive media" could make media feel more like a personal theater experience in the living room. It also discusses how the balance of power has shifted as scale and new ways of distributing content have changed the game for both creators and audiences.