The document discusses how consumer behavior is shifting towards prioritizing experiences over material goods. It suggests that as people seek status through experiences, the world of content will need to adapt by becoming more experiential, personalized and focused on relationships and storytelling. It poses questions on how this shift could impact Disneyland Paris and provides examples of companies that are embracing experiential content through immersive experiences, virtual and augmented reality, extreme activities and digital detox retreats.
Things to consider when building a brand and creating content onlineRick Mans
This presentation was part of session I lead for future thoughtleaders on building their personal brand and creating content online.
This session provided an introduction in social media, including some tips and pointers on how to use it effectively.
Self and Society_Lecture at Hong Kong Institute of EducationElliot Leung
Guest Lecture (2-hrs) given on Oct 16. Sharing my journey and some easy-to-understand insights for young Hong Kongers wondering how to navigate the job market ahead + career decisions.
As our purchasing power decreases, we still want to benefit from everything the consumer society has to offer. In order not to be frustrated and not to refrain ourselves, we found a solution: rethinking our consumption. We try to optimize our expenses, even when it means sharing our own goods with others and owning less, to keep on consuming as we wish to. Soone THE RIGHT TO USE WILL PREVAIL OVER THE PROPERTY RIGHT.
Things to consider when building a brand and creating content onlineRick Mans
This presentation was part of session I lead for future thoughtleaders on building their personal brand and creating content online.
This session provided an introduction in social media, including some tips and pointers on how to use it effectively.
Self and Society_Lecture at Hong Kong Institute of EducationElliot Leung
Guest Lecture (2-hrs) given on Oct 16. Sharing my journey and some easy-to-understand insights for young Hong Kongers wondering how to navigate the job market ahead + career decisions.
As our purchasing power decreases, we still want to benefit from everything the consumer society has to offer. In order not to be frustrated and not to refrain ourselves, we found a solution: rethinking our consumption. We try to optimize our expenses, even when it means sharing our own goods with others and owning less, to keep on consuming as we wish to. Soone THE RIGHT TO USE WILL PREVAIL OVER THE PROPERTY RIGHT.
A talk comprised of various threads of thought from various Smithery projects across the last eighteen months, given at the open house at Loft Digital as part of London Technology Week. Starts with some conceptual thinking, ends with some examples and approaches for you to try at home...
A review of 2011 looking at all best case studies in social media, PR, experiential, branded content, guerrilla marketing, street marketing, brand activation, advertiser funded programming.
Many of these campaigns were created by Havas Sports & Entertainment China, or agencies across our network (from our 30 offices in 20 countries). Many of these campaigns were created by other marketing agencies which we recognize as having produced work that we find inspiring and innovative. We encourage and recognize great ideas from anywhere, and anyone.
This document also contains some of our predictions for 2012 across PR and branded content, live and experiential marketing, digital and social media. These predictions were compiled by Coralie LATCHOUMANE and Jez Jowett, our Global Head of Social Media and Digital, also known as @Jezmond.
We hope you find our review of 2011 and predictions for 2012 inspiring and thought provoking. We hope you enjoy the ideas and opportunities they might prompt you to think. If you would like to be inspired face to face then please contact:
Coralie LATCHOUMANE – Account Director
coralie.latchoumane@havas-se.com
http://www.havas-se.cn
http://www.facebook.com/havas.se
http://www.twitter.com/havas_se_
We wish you all a wonderful 2012 and look forward to featuring your campaigns this year.
This week in Emerging Practices, we will be discussing Change Agency and the shaping of future technologies. We’ll discuss Uber, Elon Musk, Theranos, and MIT Media Lab, mainly. With a hands-on activity programming a social robot and comparing the experience with the claims made by the company. The goal is to develop a critical, informed, personal view of how tech develops today.
A talk I prepared for this year's class on the IPA Excellence Diploma, on innovation, information, strategic design, and making tools that help you work through that process. It's mapping out a journey from when I did the course myself, through the interim thinking and ideas behind Smithery, up to the end of last year.
http://www.intensifyyouth.com - Our mission is to bring together a team of experts to engage, inspire and transform the lives of EVERY young person on this planet.
We've got MASSIVE goals, and a VERY clear vision.
Please share our vision and help us evoke global change.
http://www.intensifyyouth.com
A presentation I gave to Mondelez featuring some big lies - and surprising truths - about innovation. Unfortunately, one of the first lies is that there's actually no sex in the presentation.
Truly great collaboration partnerships don’t happen every day - or even every year. This Arkadin infographic looks at a century of great collaboration stories.
Even on multi-decade timescales, truly earth-shaking collaborations only pop up every decade or two. But when they do, they’re easy to recognise.
They involve big challenges, with the fate of nations and industries at their mercy. Perfect planning, with pin-sharp focus on strategy and strengths leading to extraordinary outcomes, changing the lives of billions.
The partnerships below aren’t the only ones, but they’re among the greatest. Collaborative technology - from transatlantic telegraphs to broadband conferencing and presence - played its role in every one.
How Millennials Shop for Luxury and WatchesNavin Mangalat
In December 2015, Pluris Medias partnered with HEC Paris to conduct a study on millennial preferences when it came to luxury. A survey was created and sent to MBA students around the world to discover insights on digital habits, attitudes towards luxury, and openness to innovation in watches. The resulting data was analyzed and findings were shared with luxury industry professionals in Paris.
A talk comprised of various threads of thought from various Smithery projects across the last eighteen months, given at the open house at Loft Digital as part of London Technology Week. Starts with some conceptual thinking, ends with some examples and approaches for you to try at home...
A review of 2011 looking at all best case studies in social media, PR, experiential, branded content, guerrilla marketing, street marketing, brand activation, advertiser funded programming.
Many of these campaigns were created by Havas Sports & Entertainment China, or agencies across our network (from our 30 offices in 20 countries). Many of these campaigns were created by other marketing agencies which we recognize as having produced work that we find inspiring and innovative. We encourage and recognize great ideas from anywhere, and anyone.
This document also contains some of our predictions for 2012 across PR and branded content, live and experiential marketing, digital and social media. These predictions were compiled by Coralie LATCHOUMANE and Jez Jowett, our Global Head of Social Media and Digital, also known as @Jezmond.
We hope you find our review of 2011 and predictions for 2012 inspiring and thought provoking. We hope you enjoy the ideas and opportunities they might prompt you to think. If you would like to be inspired face to face then please contact:
Coralie LATCHOUMANE – Account Director
coralie.latchoumane@havas-se.com
http://www.havas-se.cn
http://www.facebook.com/havas.se
http://www.twitter.com/havas_se_
We wish you all a wonderful 2012 and look forward to featuring your campaigns this year.
This week in Emerging Practices, we will be discussing Change Agency and the shaping of future technologies. We’ll discuss Uber, Elon Musk, Theranos, and MIT Media Lab, mainly. With a hands-on activity programming a social robot and comparing the experience with the claims made by the company. The goal is to develop a critical, informed, personal view of how tech develops today.
A talk I prepared for this year's class on the IPA Excellence Diploma, on innovation, information, strategic design, and making tools that help you work through that process. It's mapping out a journey from when I did the course myself, through the interim thinking and ideas behind Smithery, up to the end of last year.
http://www.intensifyyouth.com - Our mission is to bring together a team of experts to engage, inspire and transform the lives of EVERY young person on this planet.
We've got MASSIVE goals, and a VERY clear vision.
Please share our vision and help us evoke global change.
http://www.intensifyyouth.com
A presentation I gave to Mondelez featuring some big lies - and surprising truths - about innovation. Unfortunately, one of the first lies is that there's actually no sex in the presentation.
Truly great collaboration partnerships don’t happen every day - or even every year. This Arkadin infographic looks at a century of great collaboration stories.
Even on multi-decade timescales, truly earth-shaking collaborations only pop up every decade or two. But when they do, they’re easy to recognise.
They involve big challenges, with the fate of nations and industries at their mercy. Perfect planning, with pin-sharp focus on strategy and strengths leading to extraordinary outcomes, changing the lives of billions.
The partnerships below aren’t the only ones, but they’re among the greatest. Collaborative technology - from transatlantic telegraphs to broadband conferencing and presence - played its role in every one.
How Millennials Shop for Luxury and WatchesNavin Mangalat
In December 2015, Pluris Medias partnered with HEC Paris to conduct a study on millennial preferences when it came to luxury. A survey was created and sent to MBA students around the world to discover insights on digital habits, attitudes towards luxury, and openness to innovation in watches. The resulting data was analyzed and findings were shared with luxury industry professionals in Paris.
Google Expeditions: Virtual Reality and the classroomZoetanya Sujon
As part of the inaugural event for Regent's University London's teaching exchange, this lecture introduces the role of VR in education, provides an overview of our experience of Google Expeditions and reports on key findings from participant observation and a survey of participants. Of the key findings, perhaps the most noteworthy is that students see things differently from academics and technologies, noting different points of success and signs of engagement. Related to this, Google Expeditions and VR inspired enthusiasm across the university but successful pedagogical innovation requires much more than just technological platforms
Real Estate and Retail - 3D Interactive VisualizationsSAHIL KUMAR
This PPT shows:
- 3D Interactive Visualization Developed for Real Estate and Retail Clients
- Deployment Platforms
- Workflow to import Raw Data into EON File formats
A report providing an overview of the Virtual Reality (VR) startup landscape, graphical trends and insights, and recent funding and exit events. Contact info@venturescanner.com to learn more!
Virtual Reality | VR in Education | Instructional Design for VRHugh Seaton
A brief presentation that reviews some of the research out there on how to use VR in an instructional setting. A thesis is developed, findings are reviewed.
Virtual Reality and Augmented Reality in EducationSAHIL KUMAR
This Presentation showcases
- Value Proposition of Adoption VR/AR based learning
- Titles developed in Vocational Training
- Titles Developed in K12 Education
- Scalable Display Solutions
- Client References
Education and Virtual Reality - Reimagining education with VRMichael Jensen
See how virtual reality (VR) can revolutionize science education, and allow teachers to teach their students more effectively while reducing costs at the same time.
Studies shows that Labster.com virtual laboratories can improve learning effectiveness by 76-101% compared to traditional teaching methods.
A team project that was part of RIT's Packaging Design class. We presented a recreation of the primary packaging for Starbucks Coffee. My roles on the team included structural design, user research, and pitching the final presentation
Presentation Delivered at EDUCASUE ELI 2017
https://events.educause.edu/eli/annual-meeting/2017/agenda/presentation-pair-virtual-reality
Virtual reality is a recognized method for creating highly immersive and pedagogically valuable learning experiences, when appropriately designed. The cost to create and view VR has previously meant that this method of teaching has been limited to those with ample resources. This presentation will outline a number of off-the-shelf technologies that can been used to create and view simple VR experiences. Applications of VR will be presented, including orientation to learning laboratories and virtual fieldwork tours. Based on these scenarios, lessons learned in terms of designing these experiences, educational value, and current technological limitations will be outlined.
Outcomes: Learn about the potential of VR and identify applications within your own context
*Explore some of the ubiquitous tools (software and hardware) that can be used to create VR experiences and understand their limitations
*Explore a model that can be used to design and evaluate the affordances and pedagogical value of educational VR experiences
This power point presentation is about the future technology.
Effect of virtual reality in todays world.
Here now we are gona show u whats gona be in our future.
From promising new technologies to dynamic space to retail incubators and journey maps, this session calls out the “Next Great Thing” for forward-thinking retailers. by Mike Wittenstein, Founder and Managing Partner, Storyminers
People don't want to buy another insurance product, they want what they needChristophe jauquet
How the latest health needs and trends are impacting the future of health insurance - keynote for the European Health Insurance conference in Berlin, 2017
What's the future of experiences? How should you design and build experiences that surprise and delight people?
Find out in this talk given to the UK's leading Experience Economy event, TILE (Trends, Technology, Theming & Design in Leisure & Entertainment).
The Future Is Here was asked by the UK government's Department for International Trade (DIT) to give this talk.
"Travel is evolving from fly-and-flop, to find-and-seek, and go-and-become." What the future of hotel design will look like in an era of the experience economy.
These are the slides for the presentation I delivered as the keynote address of the 2nd Asian Digital Storytelling Congress.
The digistal stories have been replaced with links to their place on the web wherever possible. The full text is on the digistories.co.uk website.
LISTEX 2018: Craig Stockwell, Catherine Cosby, Richard Fetherston, Benjamin ...listex_uk
Less than 10% of the UK population have been on a winter holiday to the mountains, yet research regularly reveals many millions more are very interested in doing so. Ski2Freedom founder Catherine Cosby and Brand strategist Craig Stockwell lead our expert panel to explore the physical, social, cultural and financial barriers that exist for those potential new consumers, and how we can overcome them to make the mountains accessible to all.
Crafting Your Nonprofit Story in a Digital WorldBenjamin Wong
We live in a digital world where your potential donor can be targeted by up to 5000 marketing messages a day. The best way to cut through the noise is to tell amazing stories to capture their heart. It may sound simple, but digital storytelling is something that nonprofits continue to struggle with.
Join Ben Wong, Creative Director at Blackbaud’s Interactive team, to learn how you can craft your stories to inspire your users to take action.
In this webinar you’ll learn:
The fundamentals of creating a story
How to invite the audience to participate in the story as the hero
How to create your brand story architecture
Tools and platforms to tell your story
A talk I gave about the digital landscape, how the media landscape has changed (thanks to Clay Shirky), how it affects us as people and how we can best deal with it all.
This 'Stories and the Loop' presentation demonstrates that to get better at producing video content in a social media age we should look at historical fact to understand the origins of brand content and social media and how that is applicable in our work today.
Some key points:
- The start of the the British documentary movement and its close link to marketing
-How brands and filmmakers have worked successfully together since the 1920s and even before in Soviet propaganda
-Success of the film Night Mail in saving the Royal Mail from privitisation.
-The work of Norbert Weiner during WWII on feedback loops which lay behind the way facebook and social media works.
- 1960s - a film called Snow funded by a brand wins an oscar and gets a global audience.
- 1960s - A revolutionary ad man - Howard Gossage applies feedback loop and stories to advertising and creates interactive advertising
We give our recommendations from those learnings and conclude that:
To create online videos you need to engage an audience with relevant and inspiring stories.
Virtual Reality vs. Virtual Fiction. Digital communications trends 2016 and b...CharityComms
Ashleigh Adair, head of digital strategy, Forster Communications
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
5. KEY QUESTIONS
In a world where people seek status through experiences…
• WHY are consumers changing their habits?
• HOW will the world of content adapt?
• WHAT does this mean for Disneyland Paris?
6. KEY QUESTIONS
In a world where people seek status through experiences…
• WHY are consumers changing their habits?
• HOW will the world of content adapt?
• WHAT does this mean for Disneyland Paris?
17. Videos don't work on Slideshare,
so I've removed all videos from this presentation.
And I’ve replaced them with links
to the same or similar video
on Youtube or Vimeo.
18. Short from Rise of the Sufferfests featuring James Wallman:
https://www.youtube.com/watch?v=m2uFPH8T0JU
19. THE FUTURE IS HERE
SUCCESS
Materialism
+ Consumerism
+ Capitalism
= Wealth
+ First World Problems
Source: Hans Rosling’s Gapminder
via OurWorldInData
20. THE FUTURE IS HERE
CONNECTED LIVES
“Facebook has more people than God on
this planet, and can reach them on a
mobile phone”
Scott Galloway, NYU SterN
21. THE FUTURE IS HERE
CARBON
CONCERN
To hit the COP 21
target of <2°C,
humans must become a
carbon sink by 2070.
Source: Danny Dorling & Mark Maslin
22. “Shoppers are passing up the cashmere sweaters or leather
handbags and instead shelling out for experiences such as a beach
vacation, a dinner out on the town or a concert”
Washington Post
23. “Travel and leisure shares outperforming traditional retailers…
Experiences trump stuff for generation born between 1980-2000”
Bloomberg Business
24. “We believe that a major decoupling within retail sales is now
occurring, with consumers choosing to spend on
“experiences” rather than “things.””
KKR
25. THE FUTURE IS HERE
STILL HUMAN
“Human minds are the
product of evolution,
shaped by millions of years
of natural selection.”
Jason Collins, Evolving
Economics
• Mastery
• Autonomy
• Relatedness
• Safety, security, status
30. THE FUTURE IS HERE
GLOBAL
MOMENTS
• Pokemon Go was
downloaded 500m
times
• Red Bull’s Stratos was
viewed by 8m on
YouTube Live
• Sales rose 13%
Red Bull sent Felix Baumgartner
39 km into space.
31. THE FUTURE IS HERE
• Desert Trip grossed
$150m over two
weekends
• People came from US,
Canada, South
America, UK &
Germany
• Tickets sold out in 3
hours
32. THE FUTURE IS HERE
• Desert Trip grossed
$150m over two
weekends
• People came from US,
Canada, South
America, UK &
Germany
• Tickets sold out in 3
hours
The Rolling Stones at Desert Trip.
Photo credit: Kevin Mazur
33. THE FUTURE IS HERE
PERSONAL TOURS
People don’t want to just
go somewhere anymore,
they want to experience
it with a local.
• Side Story takes
people ‘behind-the-
scenes’ to locations
not ordinarily open to
the public.
Side Story’s Karim is a urban art expert.
34. THE FUTURE IS HERE
Airbnb’s Experience
hosts have to qualify
for:
• unique access
• participation
• perspective
You can hunt for truffles
on one Airbnb Experience.
35. THE FUTURE IS HERE
RAW ACTION
“From Shanghai to
Swansea, viewers are
consuming
unrehearsed and
unpolished raw video
at huge scale.”
David Rowan, Wired UK
YouNow screenshot
36. THE FUTURE IS HERE
• YouNow has
150,000 broadcasts
per day, 100m user
sessions per month
• Twitch has 1.7m
broadcasters, an
audience of 100m
YouNow screenshot
37. THE FUTURE IS HERE
• NBC partnered with
YouNow to stream
open auditions for
America’s Got Talent
YouNow screenshot
39. THE FUTURE IS HERE
EXTREME SPORTS
More are taking part in extreme
sports.
• Wing-suit flying
• Parachuting
• Obstacle course racing
40. THE FUTURE IS HERE
EXTREME
EXPERIENCES
To get kudos, you have
to go one step further.
• Audi launched its R8
in the desert with
Airbnb
41. THE FUTURE IS HERE
SOCIAL
CURRENCY
CreateLondon created
the TopShop playland.
• Twitter impressions:
20m
• Twitter reach: 12m
• Stop+watch: 200,000
• Attendees: 65,000
42. THE FUTURE IS HERE
VIDEO UGC
Dronies are the new
selfies.
• Meerkat
• Periscope
• Facebook Live
GoPro’s collaboration
with Boiler Room.
43. THE FUTURE IS HERE
• With Snapchat’s Live
Stories, you can
create a content
geofence.
• Startup Seenit helps
brands co-create
content around
events.
Seenit curates a mix of content.
46. THE FUTURE IS HERE
ESCAPE ROOMS
• People are locked in
a room
• They solve brain
teasers, puzzles,
challenges to escape
Handmade Mysteries’ Lady Chastity’s Reserve
47. THE FUTURE IS HERE
• 63 countries
• 616 cities
Source: Escape Room Directory
Handmade Mysteries’ Lady Chastity’s Reserve
48. THE FUTURE IS HERE
DIGITAL DETOX
• 59% say they’re
hooked on their
device
• 15m have taken a
“digital detox”
Source Ofcom
Time To Log Off hosts
retreats for people who are
connection-weary/hungry.
49. THE FUTURE IS HERE
DIGITAL DETOX
• 59% say they’re
hooked on their
device
• 15m have taken a
“digital detox”
Source Ofcom
Time To Log Off hosts
retreats for people who are
connection-weary/hungry.
50. THE FUTURE IS HERE
The Only Star Is You is
a no-star “hotel room”
that opened this
summer in Switzerland.
No walls, no ceilings, but a butler will call.
51. THE FUTURE IS HERE
IMMERSIVE,
RESPONSIVE
“Ultratechnologists” in
Tokyo created a
3,000-square-metre
immersive installation.
• wander as you like
• every journey unique
• responds to you
teamLab’s DMM.Planets Art
52. Great video on teamLab’s DMM.Planets Art from August 2016:
https://www.youtube.com/watch?v=m2uFPH8T0JU
53. “What if you could essentially live the movie?”
Fabien Riggall
54. Secret Cinema does Star Wars:
https://www.youtube.com/watch?v=a7bouwv3YME
55. THE FUTURE IS HERE
HYPER-
PERSONALISED
Content will become
more personalised.
• Goblins to play with!
• IBM Watson for
personalised learning
• Magic Leap’s AR
creatures
Gnomes and Goblins experimental VR game
56. Magic Leap brings C-3PO and R2D2 to life:
https://www.youtube.com/watch?v=lP5ZZI05A3g
57. THE FUTURE IS HERE
A choice in the vTime Destination Library
THE VeRy SOCIAL
NETWORK
“When you get two
people together in
virtual space… it lets
you connect as if you
were really actually in
that room with them.”
Anna Sweet, Oculus
58. THE FUTURE IS HERE
A choice in the vTime Destination Library
• vTime has been
downloaded more
than 300,000 times
from 196 countries
• Customise your body,
gender, skin, age,
hair, eyebrows etc
59. THE FUTURE IS HERE
A choice in the vTime Destination Library
“Once the destination is
built you can wander
around in it, you can be
social in it”
John Gaeta, ILMxLAB
60. THE FUTURE IS HERE
REAL VIRTUAL
The most effective VR
experiences blend
physical with virtual.
• Mr Robot at Comic
Con, San Diego
• Westworld at Comic
Con, NY
A synthetic human greets
experientialists to Westworld.
63. SPRINGBOARDS
Now that people seek status through experiences, how might we…
create HYPER-PERSONALISED, COGNITIVE CONTENT?
64. SPRINGBOARDS
Now that people seek status through experiences, how might we…
embrace RAW CONTENT within brand guidelines?
65. THANK YOU!
This presentation was possible thanks to:
• Joe Pine, author, The Experience Economy
• Lucie Greene, worldwide director of trends, JWT
• Miriam Rayman, cultural intelligence strategist, Flamingo Group
• Jim Whyte, formerly head of insights, Fitch
• Dan Chapman, head of digital, MediaCom
66. THANK YOU!
This presentation was possible thanks to:
• Mark Fallows, founder/partner, Curious NYC
• Vicky Roberts, head of communications, vTime
• Alison Holberton, head of commuincations (UK, Ireland), Airbnb
• Keith Swiader, senior account exec, Moxie Communications Group
• Anthony Batt, cofounder, WEVR
67. THANK YOU!
This presentation was possible thanks to these experts:
• Ben Tucker, co-owner, Handmade Mysteries
• Tanya Goodin, founder, Time to Log Off
• Emily Forbes, founder, Seenit
• Alison Leu, producer, Seenit
• Nick Rainey, business development, Seenit
68. THANK YOU!
This presentation was possible thanks to these experts:
• Tom Cheesewright, applied futurist, Book of the Future
• Giovanni Donaldson, CEO & co-founder, SideStory
• Siena Morrell, operations & social media, SideStory
• Katie Griffiths, producer, The Future Is Here
• Gregory Popov, visual researcher, The Future Is Here