The document discusses the challenges libraries face with social media initiatives that often fail due to lack of alignment with institutional goals and insufficient staff engagement. It emphasizes the importance of Library 2.0 as a mindset focused on meeting changing user needs, fostering partnerships, and promoting staff involvement in planning. Effective projects should have clear goals, involve all levels of staff, and prioritize ongoing assessment and technology as tools for problem-solving.

1. Avoiding the Social Media Graveyard Meredith G. Farkas http://www.flickr.com/photos/wimmulder/7609964/

2. The road to the graveyard is paved with good intentions http://www.flickr.com/photos/neilsingapore/5474180800/

3. http://www.flickr.com/photos/librarycommission/548264310/

4. http://www.flickr.com/photos/tyreseus/494325133

5. http://www.flickr.com/photos/rhoadeecha/37420595/

7. http://www.flickr.com/photos/nicmcphee/2345633527/

8. http://www.flickr.com/photos/asimpledarksquid/1187308493

9. http://www.flickr.com/photos/sylvar/287940515/

10. http://www.flickr.com/photos/tsarkasim/4079152105

11. http://www.flickr.com/photos/maubrowncow/2763362494/

12. So what’s the problem?

17. Why does it fail? The service or technology is not tied to the library’s mission or strategic goals It’s considered someone’s “pet project” Services where the only cost is staff time are often not planned for strategically Once the newness wears off, people are less motivated to contribute Staff are not given dedicated time to work on new initiatives

18. So what the heck is Library 2.0? http://flickr.com/photos/gbierens/178568449/

19. Library 2.0 - My take It’s a state of mind Working to meet changing user needs Trusting our users Getting rid of the culture of perfect Aware of emerging technologies and opportunities Looking outside of the library for applications, opportunities, and inspiration.

20. A No-brainer right?

21. Characteristics of effective 2.0 projects

22. They know their users http://docushare.lib.rochester.edu/docushare/dsweb/View/Collection-4436

23. http://www.slideshare.net/charbooth/if-you-build-it-will-they-care-1159058

24. Have clearly-defined goals http://www.flickr.com/photos/ekkebus/5020840511/

25. Initiatives are tied to Institutional goals

27. Involve staff from all levels in planning http://flickr.com/photos/weesmalldoll/432578986/

28. Plan for the continued use and maintenance of tech http://flickr.com/photos/stshores24/488419188/

29. Treat technology as tools http://www.flickr.com/photos/zakh/337938459

30. And use them to solve problems http://www.seedwiki.com/?wiki=antioch_university_new_england_library_staff_training_and_support_wiki

43. Create Partnerships

44. Create Partnerships

45. Time must be devoted to the Project http://flickr.com/photos/cayusa/2574029855/

46. Assess, assess, assess! http://www.flickr.com/photos/richardstowey/3032598054/

47. Building organizational capacity for 2.0 initiatives

48. Question everything http://flickr.com/photos/scampion/1500054745/

49. Look for good ideas everywhere! http://www.flickr.com/photos/stevenjude/848723658/

50. Encourage staff to learn and play

51. Develop a risk-tolerant culture http://flickr.com/photos/tollaksen/967960/

52. Be agile, don’t get attached http://www.flickr.com/photos/stevenjude/848723658/

53. Give staff time to be creative

54. Encourage Network-building

55. Encourage Network-building

56. Does your organization look like this?

57. Questions? Find me at meredith.wolfwater.com/wordpress mgfarkas (at) gmail.com flickr, twitter: librarianmer facebook: meredithfarkas Slides and links at http://meredithfarkas.wetpaint.com http://www.flickr.com/photos/trucolorsfly/2401196653/