Best practices and tips from #UNHSocial on engaging with students at the University of New Hampshire on social media.

1. Using #SocialMedia to
Engage @UNHStudents
#UNHSocial@tylerross

2. Who am I?
Tyler Wentworth
@tylerross
• Wildcat from the class of 2008
• Education advocate, storyteller
• 6 years in college admission
• Senior Producer with #UNHSocial
– Alumni and most of the Admission
social accounts
– Share responsibility/backup for
main @UofNH channels
– Responsible for about 30 social
media profiles/networks
– Co-manage 6 student interns,
UNH Tales blogging site, Alumni
Tales (profiles)
@tylerross #UNHSocial

3. The Social Landscape
@tylerross #UNHSocial

4. A Few Mind Blowing Social Stats
• Facebook:
– 1 in 5 website views in the US = Facebook
– 62% of ALL American adults.
• Instagram:
– Added 100 million users… in the last 10 months.
• Twitter:
– 198 million use Twitter on a mobile device.
• LinkedIn:
– “World’s largest professional network.” Wide age range.
– Entering the education market with University pages, decision boards.
• Snapchat:
– 8 billion video views a day
– That's almost the same number as Facebook, but with 100 million users.
@tylerross #UNHSocial

5. Using #SocialMedia to
Engage @UNHStudents
#UNHSocial@tylerross
Best Practices and Strategy

6. @tylerross #UNHSocial

7. Strategize
@tylerross #UNHSocial
• Establish Goals.
• What are you trying to accomplish?
Get specific.
• Learn about your audience and how they
want to interact.
• Do some basic research.
• Ask students!
• Choose which social networks work best
for your goals.
• Where does your audience want to
hear from you?
• Develop a content strategy/content
calendar.
• Clarify who will be responsible for
posting/monitoring.
• Decide on and stick with consistent voice.

8. Launch
@tylerross #UNHSocial
• Whether already established or
starting a new profile, it is critical
that people KNOW you have a
presence on the networks!
• Include your social media
accounts/hashtags everywhere:
website, publications, email
signatures, posters, swag.

9. Engage & Monitor
@tylerross #UNHSocial
• Ask questions
• Play on nostalgia, the “aww” factor
• GIF’s, memes, FUN!
• Adhere to the 4-1-1 Rule
Image credit: Sales Benchmark Index

10. #UNHSocial@tylerross

11. #UNHSocial@tylerross

12. #UNHSocial@tylerross

13. Make Time
@tylerross #UNHSocial
• Social Scoping
• 20-30 minutes
• 10 minutes after lunch
• Content Calendar
• Scheduling in Hootsuite,
Tweetdeck, Facebook Pages
• Leverage student workers/interns
• Share UNH, UNH Alumni, UNH
Students content.

14. Measure Success
@tylerross #UNHSocial

15. Know the role of each network.
#UNHSocial@tylerross
wronghands1.com

16. Networks (according to UNH Students)
• Facebook
– (Native) Video, Groups, Messenger, sharing bulk photos, events,
staying in touch with family, sharing causes you believe in.
• Twitter
– Quick info, humor, celebrities, news, customer service.
• Instagram
– Showcasing creativity, buildings, flowers, food, objects. Quality over
quantity.
• Snapchat
– Events, selfies, interviews, reporting, geofilters/location, more
personal.
• LinkedIn
– Crafting a professional image, connecting with people you want to
know, connecting/following companies you want to work for.
@tylerross #UNHSocial

17. How Often To Post
@tylerross #UNHSocial
Infographic by buffersocial

18. How Often To Post
(It depends, but…)
• Facebook: 1-2 posts per day
• Twitter: 3-5 original tweets per day, plus
retweets and replies as appropriate.
• Instagram: 1-2 photos per day.
• Snapchat: A snap story per day, but more
important for events (almost unlimited how
many snaps per story during events)
@tylerross #UNHSocial

19. Facebook Tips
@tylerross #UNHSocial

20. Instagram Tips
• Instagram is not Twitter.
– Do not treat it the same way or you will lose
followers. (1-2 posts per day)
• Photos/Video
– Must be uploaded natively in the app.
– Not just square anymore. 1080 x 566, up to
1080 x 1350 pixels.
– NEW: Video view statistics.
• Quality content will lead to more engagement.
• Visual/Creative network.
– Not the same as a signpost or UNH-TV.
– Graphics don’t perform as well.
• Links are not clickable in caption
– But “Click link in bio” has become ubiquitous.
• Timing is everything.
– Think about when you scroll through your feed?
If you were 20, when would you?
• Great place to cross promote other accounts.
@tylerross #UNHSocial

21. Instagram Tips
@tylerross #UNHSocial

22. Tools
• Social management program
– Hootsuite, Tweetdeck, Sprout Social, etc.
• Analytics
– Facebook Page Insights
– analytics.twitter.com
– Iconosquare.com
– SocialBro.com
• Design/Visuals
– Resourcespace.unh.edu
– Canva, Adobe suite,
– unh.edu/cpa.
• Alerts
– IFTTT, Google Alerts
• Link Shorteners
– Bitly.com, Hootsuite
@tylerross #UNHSocial

23. General Tips
• Tag @UNHStudents, @UofNH, @UNHAlums,
@UNHAdmissions
– Easiest way for #UNHSocial to see/RT/send students
to cover an event.
• Medium.com/@unhsocial
• Consistent, concise hashtags
• Proper image sizes for each network
• Horizontal video vs. vertical video
• Collect your content
– Storify, Tagboard
• Blogs/Websites to read
– SocialTimes, official blogs of Twitter, Instagram,
Facebook.
• Submit content on unh.edu/social
• Never say “Let’s make something go ‘viral’.”
– Quality content, timing, and luck make for viral
content.
@tylerross #UNHSocial

24. Brand Advocates
Advocacy(n):
Engagement throughsocial mediabystakeholders
(students,parents,staf ,faculty,alumni,
communitymembers)whocreateandshareUNH’s
brandcontent ontheirownsocial networks.
Didyouknow?
77%of consumersaremorelikelytopurchasea
product whenafriendrecommendsit.
@tylerross #UNHSocial

25. Go forth and Engage!
@tylerross #UNHSocial

26. Questions?
@tylerross #UNHSocial
unh.edu/social
Twitter: @tylerross
Email: tyler.wentworth@unh.edu
Personal website: tylerrosswentworth.com