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Social media Workshop RDJ + Pixelbar
The document outlines the significance of social media, describing it as a modern means of communication and engagement with audiences, emphasizing its importance for both individuals and companies. It highlights statistics about social media usage, the impact of social media on customer interaction, and examples of successful companies, such as Dell, using platforms like Twitter for sales. Additionally, it warns users to be cautious about sharing personal information online due to the permanence of digital footprints.
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Social media Workshop RDJ + Pixelbar
- 1. Social Media Workshop 2012 byGino Cremer, Pixelbar ginocremer@gmail.com www.xing.to/ginocremer www.twitter.com/ginocremer Images + Illustrations: Copyright Shutterstock + Pixelbar
- 2. Social media means...? Officially,social media is “an umbrella term that defines the vari- ous activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio.” Wikipedia.org
- 3. • Social media meansCOMMUNICATING with your audience in a modern way Social • Social media means LISTENING to your audience Social • Social media means USING Channels like Facebook or Twitter e.g. to COMMUNICATE Social • Social media means increasing your audience and spreading information Social • Social media means changing the point of view (customer relationship, marketing,...) Social
- 4. Who uses socialmedia?
- 5. • You do! (Thinkabout Facebook, Twitter, Flickr, MySpace...): • Ever wrote a review on amazon? • Ever looked in bulletin-boards for help? • Have you ever uploaded a video on YouTube? • Perhaps you wrote a comment under a funny video? • Companies do! • Ever saw a funny ad on TV with a Facebook-Page mentioned? • Companies recruite new employees by surfing the web • Companies that use social media are monitoring what is written in the web about them. • Monitoring companies can react and get in touch with people writing about them. • Companies are publishing free video-ads on video-channels, hoping that these clips are spread around the web. This is called: viral marketing (spreading like a virus) • Rather everyone does! • 75% of the global internet population visits social networks
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- 7. Weblog Wiki Podcast Social Networks Social Web Social Bookmarks Social Media News Sharing
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- 9. Some interesting factsabout companies using social media
- 10. • In many studiesthe german company ETHORITY found out what people around the world are talking about food, beverages and beauty brands! By monitoring the german-speaking web they analyzed 30.000 comments in the web (e.g. on facebook, bulletin-boards, Twitter,...). Let’s take a look: • The most cited brand for beverages is: Coca-Cola • The most cited beer is: Beck’s • The most discussed product in social media channels is: Nivea • The most popular brands are: Bebe, Clinique and l’Oreal Source: http://www.ethority.de/uploads/pressematerial/welt_kompakt_11_11_09_150dpi.jpg
- 11. Good-Practice-Example: DELL-OUTLET - Howmaking money with Twitter
- 12. • The DellOutlet Accounton Twitter counts more than 600.000 followers! • Dell made more than $3 million in sales via links from one of its Twitter accounts Source: http://www.readwriteweb.com/archives/social_media_roi_dells_3m_on_twitter_and_four_bett.php
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- 14. • Every minute 13hours of video-material is being uploaded to YouTube • 412,3 years: the length of time it would take to view every YouTube Video • 100 million: The number of YouTube Videos viewed per day • 13 million: The number of articles available on Wikipedia • 3,6 million: The number of photos archived on FLICKR • 3 million: Average number of Tweets per day on Twitter • 1382%: The monthly groth rate of Twitter users from January-February 2009 • 5 billion: Number of minutes spend on Facebook each day • 1 billion: Amount of content (links, news, photos,etc.) shared on Facebook each week • 5 million: Number of active Barack Obama supports across 15 social networks • 14,2 million: Number of views Obama’s famous “Yes we can” Video got on YouTube Source: http://www.slideshare.net/mzkagan/what-is-social-media-2005829
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- 16. • The research company“Forrester” (in 2006) found out that a classical customer support interaction via the contact center costs 12 $ versus 0,25 $ via self-service options • Forrester reported also that customers report good experiences in forums more than twice as often as they do via calls or mails (which are mainly used for complaints or help) • Ebay found in 2006 that participants in online communities spend 54% more than non- community users (they are more experienced) Source: http://www.readwriteweb.com/archives/social_media_roi_dells_3m_on_twitter_and_four_bett.php
- 17. The most importantreason why you should use social media today in this workshop
- 18. Because social mediais democratizing communications! “ Technology is shifting the power away from the editors, the publishers, the establishment, the media elite. Now it’s the people who are in control” Rubert Murdoch, Global Media Entrepreneur
- 19. STOP CONSUMING START PROSUMING TODAY YOU
- 20. Think about onelast thing before starting: Be careful with your private information on the web and never write things you will regret in some years. Humans forget. The Web won’t.