The document discusses social media strategies for journalists and public service broadcasters. It outlines 10 uses of social media for journalism including breaking news, finding sources, distributing content, and continuing conversations. Social media allows for more interaction and transparency but journalists must balance personal and private accounts. Overall, social media is a tool that can maximize the impact of content when used strategically for different audiences. The future of media is increasingly online so journalists must embrace new tools and think of content distribution through new processes.