This document discusses recent developments in social media and provides recommendations for newsrooms. It notes that social media has evolved, with users becoming more sophisticated. It highlights new features from Instagram, Facebook, Tumblr and Vine. It recommends that newsrooms become more social at their core by having dedicated social media teams focused on social reporting, news gathering and training. It also discusses trends in mobile, video, curation and wearable tech. It outlines opportunities for social media monetization through promoted content, tweets and native advertising.
Understanding the basics of social media and how it can be used to benefit you personally and professionally.
This presentation was originally designed for and presented to Funglode in the Dominican Republic.
New developments in Digital Marketing - an overview of social media platforms and how to create traction and influence with a focus on arts and culture, particularly Theatre for Young Audiences
Understanding the basics of social media and how it can be used to benefit you personally and professionally.
This presentation was originally designed for and presented to Funglode in the Dominican Republic.
New developments in Digital Marketing - an overview of social media platforms and how to create traction and influence with a focus on arts and culture, particularly Theatre for Young Audiences
Nicholas Standage - PAU Education - Blogging, µicroblogging and the top 3Web2LLP
Second session of the Web2LLP pilot for the online training course on web strategies and maximising the social media presence of Lifelong Learning Projects.
Topic: Selecting and choosing social media tools
Author: Nicholas Standage
Website: web2llp.eu /training/pilot-online-session-2-tools
Session 2: Nicholas Standage (PAU) Blogging, µicroblogging and the top 3Web2LLP
Second session of the Web2LLP online training course on web strategies and maximising the social media presence of Lifelong Learning Projects.
Topic: Blogging, µicroblogging and the top 3
Author: Nicholas Standage (PAU Education)
Website: http://www.web2llp.eu/training/online-session-2-tools
Let's check out the list of Top 13 Ways to Promote Your Mobile App on Social Media Platforms that help you to boost your mobile app downloads to a great extent.
Social Media for Business 2013 with Karen KefauverKaren Kefauver
Learn about 2013 social media trends, how mobile marketing is increasing and what that means for your business. Plus, I include time saving tips for social media and more in these 70 slides developed from City of Santa Cruz Parks and Recreation class I co-taught with Sara Isenberg, January 29, 2013 in Santa Cruz, California.
I cover basics about Facebook, LinkedIn, Twitter, Google Plus, You Tube and Pinterest.
Please LIKE my Facebook business page for free social media tips!
https://www.facebook.com/karen.kefauver.business
For information on Karen Kefauver's upcoming classes, events, talks or to schedule a consult visit http://www.karenkefauver.com.
Nicholas Standage - PAU Education - Blogging, µicroblogging and the top 3Web2LLP
Second session of the Web2LLP pilot for the online training course on web strategies and maximising the social media presence of Lifelong Learning Projects.
Topic: Selecting and choosing social media tools
Author: Nicholas Standage
Website: web2llp.eu /training/pilot-online-session-2-tools
Session 2: Nicholas Standage (PAU) Blogging, µicroblogging and the top 3Web2LLP
Second session of the Web2LLP online training course on web strategies and maximising the social media presence of Lifelong Learning Projects.
Topic: Blogging, µicroblogging and the top 3
Author: Nicholas Standage (PAU Education)
Website: http://www.web2llp.eu/training/online-session-2-tools
Let's check out the list of Top 13 Ways to Promote Your Mobile App on Social Media Platforms that help you to boost your mobile app downloads to a great extent.
Social Media for Business 2013 with Karen KefauverKaren Kefauver
Learn about 2013 social media trends, how mobile marketing is increasing and what that means for your business. Plus, I include time saving tips for social media and more in these 70 slides developed from City of Santa Cruz Parks and Recreation class I co-taught with Sara Isenberg, January 29, 2013 in Santa Cruz, California.
I cover basics about Facebook, LinkedIn, Twitter, Google Plus, You Tube and Pinterest.
Please LIKE my Facebook business page for free social media tips!
https://www.facebook.com/karen.kefauver.business
For information on Karen Kefauver's upcoming classes, events, talks or to schedule a consult visit http://www.karenkefauver.com.
A project on social media marketing by IInd year students of Shaheed Sukhdev College of Business Studies, explaining it by citing examples from Indian context.
we've tried to put it as simply as possible.
This colorful slide deck quickly addresses: What are the best social media networks for Realtors? What are the demographics of Facebook, LinkedIn? Why are Facebook ads and live Facebook video so important? Take a look!
How to do better at social media. This is from a workshop I presented at Drake University on April 4, 2015. It includes:
• How to create native content for a platform
• Basic info about top 10 social networks
• How to improve what you currently do on social media
• How Facebook and Twitter work
• How to build your brand using Jabs
• New social media tools you can use today
• Strategies for building social media campaigns
Social media, Gov 2.0 and government workersJD Lasica
At the annual conference of the American Society for Public Administration in Las Vegas on March 4, 2012, JD Lasica and Chris Abraham of Socialmedia.biz will be giving a Super Session on social media strategy for public sector managers and employees. This presentation covers topics such as the importance of a social media strategy, metrics, SEO, keywords, Gov 2.0 sites, and lots more.
In a May 9, 2024 paper, Juri Opitz from the University of Zurich, along with Shira Wein and Nathan Schneider form Georgetown University, discussed the importance of linguistic expertise in natural language processing (NLP) in an era dominated by large language models (LLMs).
The authors explained that while machine translation (MT) previously relied heavily on linguists, the landscape has shifted. “Linguistics is no longer front and center in the way we build NLP systems,” they said. With the emergence of LLMs, which can generate fluent text without the need for specialized modules to handle grammar or semantic coherence, the need for linguistic expertise in NLP is being questioned.
हम आग्रह करते हैं कि जो भी सत्ता में आए, वह संविधान का पालन करे, उसकी रक्षा करे और उसे बनाए रखे।" प्रस्ताव में कुल तीन प्रमुख हस्तक्षेप और उनके तंत्र भी प्रस्तुत किए गए। पहला हस्तक्षेप स्वतंत्र मीडिया को प्रोत्साहित करके, वास्तविकता पर आधारित काउंटर नैरेटिव का निर्माण करके और सत्तारूढ़ सरकार द्वारा नियोजित मनोवैज्ञानिक हेरफेर की रणनीति का मुकाबला करके लोगों द्वारा निर्धारित कथा को बनाए रखना और उस पर कार्यकरना था।
03062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
31052024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
role of women and girls in various terror groupssadiakorobi2
Women have three distinct types of involvement: direct involvement in terrorist acts; enabling of others to commit such acts; and facilitating the disengagement of others from violent or extremist groups.
‘वोटर्स विल मस्ट प्रीवेल’ (मतदाताओं को जीतना होगा) अभियान द्वारा जारी हेल्पलाइन नंबर, 4 जून को सुबह 7 बजे से दोपहर 12 बजे तक मतगणना प्रक्रिया में कहीं भी किसी भी तरह के उल्लंघन की रिपोर्ट करने के लिए खुला रहेगा।
01062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
2. State of Social Media
• Social media has greatly evolved over the last few years.
Users have become much more sophisticated.
• It‟s one thing to the first in terms of breaking news, but it‟s
everything to be right!
• Instagram launches video – 15 sec clips with 13 filters.
Stats = 16b photos, 1b likes daily, 130m users
• Hashtags arrive on Facebook. Hashtags truly are the global
currency of social media now.
• Yumblr was born recently! Yahoo recently acquired Tumblr
for $1.1b
• Vine says it has 13m users & just released an Android app.
• Facebook has a billion+ users, 1 million advertisers world
wide now even though teens are getting bored of it.
4. Newsrooms Should Evolve Too!
• Modern newsrooms should be social at
their core
• No need for one lone social media editor
anymore
• Each newsroom should have a social media
team
• Social team should be focused on social
reporting, news gathering, training which
should all centralized
• Connect social, video and mobile teams
5. Social Consumption Driven By Mobile
• Photos – Instagram, Snapchat
• Video – Vine, Tout, SocialCam
• Sound – Soundcloud, MySpace?
• Data – Yelp, Waze, Apps
7. Global Social Sentiment
• In the UK, US, Russia, the Czech
Republic & Spain, about half of all
adults now use Facebook & similar
websites.
• Social networking sites are also
popular in lower-income nations,
where, once people have access
to the internet, they tend to use it
for social networking.
Source: Pew Research Center, Dec. 2012
10. Social Growth + Disruptive Patterns
• We‟ve had smartphones & tablets for a
while.
• Scanables: QR Codes – Hit or miss in US but
big in Asia, 3D Printing/Tech
• Wearables: Google Glass, Smart Watches
• Drivables: Google Drive, means to
transportation - Uber
• Flyables: Drones
• Robots are cool once again too!
Terminology sourced from Mary Meeker‟s 2013 Internet Trends
11. Global Outlook for Social Media
• Pinterest has 4377% growth rate in the US alone, the
highest in the world.
• Sweden is the most connected country in the world.
• There are 40 million blogs in Russia
• Brazil has the 3rd highest number of Google+ users in the
world
• By 2015, India will be Facebook‟s largest market
• Japan is the only country where Twitter is more popular
than Facebook
• International social networks like Orkut, Weibo, Qzone
are burgeoning in Asia and Europe
Source: International Guide to Social Media 2012 data, Convonix, Internet Marketing Firm:
http://bit.ly/THhkIb
12. Mobile Takes Flight
• China recently surpassed USA for mobile
usage
• Weibo, Tencet WeChat surging in China
• India‟s internet usage is driven by mobile,
700m users & 200k new users daily
Source: International Guide to Social Media 2012 data, Convonix, Internet Marketing Firm:
http://bit.ly/THhkIb
14. Wearable Tech Trends Emerging
• Google Glass: Social and news apps
already in the market for Twitter, CNN,
NYT & Tumblr
• iWatch, Pebble, Bracelets
15. Budding Prospects for Social Monetization
• Promoted Tweets & Trends
• Promoted Posts
• Sponsored Stories
• Native Advertising/Sponsored Content
“Social ad spending is predicted to reach $11
billion by 2017”
Source: Advisors at BIA/Kelsey http://bit.ly/16QDgoG
16. Sponsored Content Finally Catches On
• Has a bad reputation, has been around for a while
but is making a comeback
• Users are far more likely to pay attention to native
advertising, as opposed to a banner ad
• Goes beyond SEO to let Brands have a voice and
become a publisher themselves
• Washington Post just launched „Sponsored Views‟
• NYT considering sponsored stories, already does this
on mobile
“You are more likely to summit Mount Everest than
click a banner ad.”
Source: Solve Media
18. Sponsored Content Gone Bad?
The Atlantic
• Post was from
Church of
Scientology
• Comments were used &
went awry quickly
• Then the comments
were post-moderated!
20. Vine vs. Instagram Video
Smart move from Vine: Search for #InstagramVideo
& let the games begin!
21. Introducing RebelAds
• USA Networks Social Hub
• Real time social & mobile
ad units
• Can be edited on the fly
• Sponsored by Samsung
22. Assignment!
• Form a small group,
introduce yourselves &
discuss problems, q‟s
• Brainstorm a fun
or viral way to tell a
story or create a
sponsored ad campaign
• Craft a GIF, Vine,
promoted tweet, etc
• Share with everyone!