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- 4. • It‟s a real-time text-based – Limits messages to – (160 for SMS, minus 20 for user names) social networking service on the Web today – Nearly users • ABC - Nightline 8 Minute Story - 2009 – Relevance, use, impact – http://www.youtube.com/watch?v=nfnoWk3x2RU &eurl=http://laughingsquid.com/twitter-on-abc- news-nightline-charlie-rose/
- 5. • Question : “ ?” “ ” • In the average was tweets per day. • In that had grown to . • In tweets per day averaged . • In that number was tweets per day. • In the month of alone, tweets are being sent on average per day. • As of , users on Twitter are now averaging Tweets per day http://www.marketinggum.com/twitter-statistics-2011-updated-stats/
- 10. • Women follow more people on Twitter & post more tweets compared to men http://bit.ly/o90uyT • An average of new Twitter accounts are created every day http://bit.ly/o90uyT yrs, mths & day from the to . • In , now sent http://bit.ly/o90uyT • Thanks Charlie Sheen: #tigerblood was the „pop culture‟ trending topic for the 1st half of 2011 http://bit.ly/o90uyT of active users on Twitter use their to tweet http://bit.ly/o90uyT http://www.marketinggum.com/twitter-statistics-2011-updated-stats/
- 11. • Current record is set 4 secs after midnight in Japan on New Year‟s http://bit.ly/o90uyT and are the most active days on Twitter (16% of tweet volume each) http://bit.ly/o90uyT • Twitter ranks in the http://bit.ly/o90uyT • The was sent by Twitter creator Jack Dorsey @Jack http://bit.ly/o90uyT http://www.marketinggum.com/twitter-statistics-2011-updated-stats/
- 12. • The in 2006 called Twitter “ ” • A Giblin/Gannon/Dong study found that most Twitter users rank “ ” as their on the service • The has become so important that Microsoft (Bing) and Google now pay Twitter each year so they can instantly “ ” messages for their searches • The is now every Twitter message to document “ ”
- 13. • The Giblin/Gannon/Dong study found significant between and users – More oriented toward news and information – less interested in socializing – more interested in socializing than news and information. • This probably means that are for Facebook and Twitter
- 14. • Conversations Occur or Consent – Better to be where you‟re being discussed – http://search.twitter.com/ • Several stand-alone programs allow you to – Hootsuite : http://hootsuite.com/dashboard#/ta bs?id=1088385
- 15. • Not is going to use Twitter channels of – For students, alumni, faculty and staff, businesses, and consumers , and way to reach core audience – Twitter users want – Probably more interested in the l at Pacific than Facebook users
- 16. attracted the of just about every television, radio and newspaper in the Central Valley – We have pitched numerous stories over Twitter • Pacific‟s Is linked with Twitter – If something big happens here, we already know that many to find out exactly what‟s happening
- 19. – to send a message – (rt @UOPacific) – repeat someone else‟s messages – (d @UOPacific) – only delivered to one user – It can be retweeted by that user, so don‟t assume it will always stay secret – Used to shorten URLs for posting links
- 20. - (#pacific) – Makes that word more searchable – Allows non-followers to quickly find related messages. – Groups messages together so large numbers of people can see all related messages on a topic – (#ff) – Some people send out the names of their favorite Tweeters every Friday – Also shows up as #followfriday – (#musicmonday) – Mondays when people share their favorite music – These also can be #mzk, #nowplaying and #music – Picture stored on Twitter‟s servers, sent through Twitter – Very popular, especially with cell phone Tweeters
- 21. – A or of words being by a large number of Tweeters at any given – http://www.twitscoop.com/ – http://tweetstats.com/trends – http://tweetstats.com/graphs/uopacific
- 22. • Accounts are – Pick a that best who you are – Select an that let‟s people know who you are • Pacific - combination of UOP and Pacific – There are at Pacific: – http://www.pacific.edu/x24 197.xml
- 23. • Start following or for topics or that interest you recommendations by who are following
- 24. to describe yourself – Keep it • Department Accounts – Consider your department Web page as your official URL • Don‟t “ ” your tweets – Use developed – Users, especially students value clarity and • Telephone Tweets – You can have sent to your • You can set the • Ie. Between certain , or only messages
- 25. Twitter to Your Accounts – Facebook, Friendfeed and other social media (#fb) http://www.facebook.com/selectivetwitter – “feedburner” on your blog Tweets new entries
- 26. • You can go to and do it • Twitter also offers it‟s own standalone programs for the and • Popular programs . – List of the most popular: http://techcrunch.com/2009/02/19/ the-top-21-twitter-clients- according-to-twitstat/
- 27. • Each message is a “ ” to capture follower‟s attention • Don‟t be afraid to “ ” other‟s messages – Makes you a if it‟s • Twitter shortens before sending – Try to to where the link sends them.
- 28. • Don‟t post e stuff – Will cause your followers to eventually . • Instead, post/link to stuff that is or has captured your • Don‟t yourself subject matter – Growing Trend in a Call for and • Twitter is a – Don‟t be afraid to to jump start that conversation
- 29. • Don‟t overtweet – Average 5-10/day • Don‟t be too guarded – People want to get to know you – Let them, provide insight • Don‟t delay responses – Check account often and reply ASAP • Please Tweet Responsibly – http://www.tweetresponsibly.net/
- 30. • The can see your Tweets your Tweet out loud before pushing the “ ” button. • Don‟t – If you retweet someone‟s comment, give them !
- 31. • Some accounts will send – “Take Vaxadril” – “Learn how to increase your followers on Twitter.” post or retweet those. – Some of those accounts have been – Sending out those types of messages will make it like you have been hacked • People don‟t want pure “ .” – We may be doing this for marketing reasons, but we want to look , not like an advertisement.
- 32. • On all social media there is a of the people are “ ” • meaning they only watch feeds and rarely comment. do responsible for more than 90 percent of messages • This is on Twitter of the users are responsible for of the messages :
- 33. on Twitter y follow everyone who follows you as a courtesy – Only follow people who have interesting feeds – Mostly follows local news agencies, local Stockton organizations, educational services, other universities and on-campus personalities – Makes it easier to find retweetable information that better serves our followers – May creep out the students if Pacific started reading every tweet they sent generally
- 34. • This is “social” media – We do want to be careful of what we write – We don’t want the language to be cold and unforgiving – Let your followers know that there is an actual human being writing the messages. • Don’t be afraid to sometimes post something goofy – A photo of the staff or a co-worker‟s toys on a desk – Comment on something that just happened • Like a breaking news story • This will make your feed seem more honest and genuine and will gain you a lot of respect from your followers.
- 35. • Patrick Giblin – Media Relations Manager, University of the Pacific – Thesis: Social Media‟s Impact on Higher Education‟s Crisis Communication Plans – @inkyhack • @UOPacific • Ashley Hale – Marketing Intern, Marketing and University Communications – B.S. Marketing, Class of 2012