#BiznessBranding Social Marketing for Existing Businesses Lady Bizness
This presentation was given at the 5th Annual GTCC Small Business Summit to the existing track for small businesses. The goal is to take the social media platform that suits your business and your personal needs and expand it for more traction. Finding tools that make marketing easier will save a business time and money.
Introduction to Social Media for FranchisorsMike Sobol
In introduction to how social media works, why franchisors should be involved, and how to get started.
Originally delivered by Mike Sobol and Martin Greenbaum at Faegre and Benson's conference on growing unit revenues in July, 2009.
#5WH Social Media Strategy (Simplified)Kevin Getch
The document outlines the key components of developing a successful social media strategy known as the "5WH" - who, what, when, where, why and how. It discusses determining the target audience and their demographics, listening to what other brands are doing, choosing the appropriate social media platforms to engage the audience, and providing tips on building trust and credibility online through offline connections and interactions with people. The overall strategy presented is to understand audience and competitors, select the best social channels, and develop engaging content and connections with followers.
This document provides tips for becoming a successful blogger. It discusses that an effective blog focuses on starting conversations around topics of interest to the target audience. While some think blogging is outdated, data shows blogs can generate quality leads at low costs. The document advises setting goals, choosing key performance indicators, and creating an editorial calendar to plan blog content. It also stresses the importance of actively engaging with readers through comments and sharing content on other sites to attract new visitors and traffic. Metrics like reach, engagement, and leads can then measure the return on investment from blogging.
This document provides tips for promoting a Facebook page. It recommends sharing content from other brands to encourage networking. It also suggests always collaborating with others and seeking new perspectives. Posts should include visuals like photos and videos to engage users. The document stresses focusing on engaging and thanking supporters rather than overselling products. It advises creating events and free giveaways to attract users and offering mostly non-commercial content to build relationships. Regular, high-quality posting is key to promotion success on Facebook.
Posts that ask users to "like" the post or that pose questions directly to users receive significantly more user interactions than other posts, with engagement rates up to 5.5 times higher on average. Providing valuable, multimedia content for users and running contests are other effective ways to increase user interactions and visibility in the Facebook Newsfeed. The key is engaging fans by including calls to action, questions, valuable content, and contests to move interactive posts higher in the Newsfeed.
#BiznessBranding Social Marketing for Existing Businesses Lady Bizness
This presentation was given at the 5th Annual GTCC Small Business Summit to the existing track for small businesses. The goal is to take the social media platform that suits your business and your personal needs and expand it for more traction. Finding tools that make marketing easier will save a business time and money.
Introduction to Social Media for FranchisorsMike Sobol
In introduction to how social media works, why franchisors should be involved, and how to get started.
Originally delivered by Mike Sobol and Martin Greenbaum at Faegre and Benson's conference on growing unit revenues in July, 2009.
#5WH Social Media Strategy (Simplified)Kevin Getch
The document outlines the key components of developing a successful social media strategy known as the "5WH" - who, what, when, where, why and how. It discusses determining the target audience and their demographics, listening to what other brands are doing, choosing the appropriate social media platforms to engage the audience, and providing tips on building trust and credibility online through offline connections and interactions with people. The overall strategy presented is to understand audience and competitors, select the best social channels, and develop engaging content and connections with followers.
This document provides tips for becoming a successful blogger. It discusses that an effective blog focuses on starting conversations around topics of interest to the target audience. While some think blogging is outdated, data shows blogs can generate quality leads at low costs. The document advises setting goals, choosing key performance indicators, and creating an editorial calendar to plan blog content. It also stresses the importance of actively engaging with readers through comments and sharing content on other sites to attract new visitors and traffic. Metrics like reach, engagement, and leads can then measure the return on investment from blogging.
This document provides tips for promoting a Facebook page. It recommends sharing content from other brands to encourage networking. It also suggests always collaborating with others and seeking new perspectives. Posts should include visuals like photos and videos to engage users. The document stresses focusing on engaging and thanking supporters rather than overselling products. It advises creating events and free giveaways to attract users and offering mostly non-commercial content to build relationships. Regular, high-quality posting is key to promotion success on Facebook.
Posts that ask users to "like" the post or that pose questions directly to users receive significantly more user interactions than other posts, with engagement rates up to 5.5 times higher on average. Providing valuable, multimedia content for users and running contests are other effective ways to increase user interactions and visibility in the Facebook Newsfeed. The key is engaging fans by including calls to action, questions, valuable content, and contests to move interactive posts higher in the Newsfeed.
How to Create Visual Content That People Can't Wait to ShareBoom! Social
Visual content is “snackable” and helps you grab the attention of your ideal customer. If you aren’t prepared for the visual content revolution, you are going to be left behind.
The great news is that you don’t have to be a graphic designer with mad skills to create amazing visual content quickly and easily!
You would think that getting your word out in an information age would be as easy as reaching for the phone. But with the power of industrial strength communication tools spewing loads of content in all directions, sometimes it seems like everyone is shouting at once. To help your organization communicate effectively, NCTI suggests 10 Tips to raise your voice above the deafening din.
This presentation was delivered on 1/31/09 at the assistive technology industry association conference.
How to Easily Discover Great Visual Content for FacebookPost Planner
This document summarizes a webinar about creating visual content for Facebook. It discusses discovering great visual content from competitor pages in one's industry, the traits of highly shareable content like being unique and branded, tools for creating images and videos, using visuals to tell one's story and attract the right fans, and tips for getting started creating viral visual content for Facebook. The webinar teaches how to design optimized images and find relevant photos within the law to engage fans on Facebook.
Social media marketing requires planning your strategy, engaging your target audience, and measuring your results. The key is to plan who will manage your profiles, set clear goals for each platform, and know your audience. Maintain a professional yet personable presence by completing your profiles, publishing quality content regularly, and interacting with others. Track your analytics to improve engagement and measure your return on investment over time.
The document discusses different types of backlinks that can occur organically, such as launch links, event links, social links, service links, answers links, and WOW links. It notes that backlinks are meant to be a natural outcome, not the target or goal. The document outlines when backlinks are most needed, such as for highly competitive or fresh keywords. It describes different stages of backlink building, including after a launch campaign, social media campaign, helping others campaign, and introducing yourself. It emphasizes that backlink quality is more important than quantity.
The document discusses various online marketing strategies for small-to-medium enterprises, including email marketing using tools like Constant Contact, building a useful website, pay-per-click advertising on Google, directories, social media marketing on platforms like Facebook and LinkedIn, blogging, and video marketing on YouTube. The key recommendations are to plan a targeted campaign for your specific audience, integrate different marketing channels, create useful and interesting content to build credibility and relationships over time.
The right PR tool increases efficiency and effectiveness. But with so many services vying for attention, how do you choose the ones that fit your needs?
Equip yourself for success in 2015 with an unbiased analysis of the industry’s top solutions from Kellye Crane.
This document provides guidance on developing an effective social media and engagement marketing strategy. It outlines key questions to consider around objectives, audience, and metrics. It also recommends developing a strategic plan involving listening, participating, sharing content and calls to action across platforms like blogs, Facebook, Twitter and LinkedIn. The document concludes with tips on keeping objectives in mind, getting involved, having a clear message and being human in social media engagements.
Visual content such as images and videos gets significantly more engagement on social media and receives more views on articles and press releases compared to text-only content. Editors have requested that PR professionals include visual elements like photos and videos with their news releases. Including multimedia attachments gives journalists more materials to be successful in their work and increases the coverage a client will receive.
The Art of Visual Marketing by Peg Fitzpatrick and Guy KawasakiPeg Fitzpatrick
The document discusses tips for effective visual marketing on social media. It recommends creating or curating great content, with 85% being other people's content and 15% your own original content. It also recommends designing or finding visuals like photos, graphics, and images to accompany all blog and social media posts. Key advice includes optimizing images for different platforms by using the right sizes, adding alt text descriptions, and deploying images with every social media post. Various design tools and specific visual marketing tactics are also presented.
A Hands-on Look at Social Network Marketing Toolsnicolemurray
The document provides tips and guidelines for using social media for promotional purposes. It discusses measuring ROI, setting objectives, getting administrative buy-in, monitoring conversations, increasing interaction, and staying up-to-date with the latest technologies and techniques. Representatives from several colleges also shared their social media profiles and contact information.
This document provides an agenda and overview for taking social media to the next level. It discusses building audience through increasing engagement, evaluating posting frequency and timing, scheduling posts, and identifying influencers and hashtags. Content is emphasized as critical, recommending curation, original content like stories and photos, and keeping important information upfront. Visual branding is also covered, highlighting the importance of defining your voice for your audience and making your content more visual. Integrating social media with other areas like fundraising and crowdfunding platforms is briefly mentioned.
How to Manage Client Feedback for DesignersFramebench
Do you suffer from the wrath of client's feedback? Do you sift through hundreds of emails, off-time calls and lots of confusion to reach your final design?
Learn how to effectively manage client feedback and become a design superhero!!
The document provides social media advice on various topics:
- Don't try to maintain a presence on every network, focus on where your audience is.
- Email marketing is still important and integrated with social media.
- Automating all social updates risks seeming less social, focus on interaction.
- Address negative comments to fix issues rather than ignoring them.
- Allow responsible social media use by employees with guidelines rather than bans.
- Deleting mistakes only brings more attention, admit errors openly.
- While the networks are free, managing a social media presence requires investment of time and resources.
- Focus on leads, sales, and qualitative goals in addition to follower growth.
- Curation can increase
An Enterprise University March 26, 2010 class co-presented by Ann Marie Mayuga, AMM Communications, and Mary Schanuel, Synergy Group, "Public Relations 101: The 'Earned Advertising.'" A do-it-yourself approach to public relations for small business owners.
This document discusses using social media, especially Facebook, to build social capital. It emphasizes consistent, valuable engagement with followers through creative posts, addressing issues openly, thanking residents, and featuring residents. Insights and new Facebook features can enhance engagement. Blogging builds deeper connections if it tells stories with calls to action. Partner marketing and asking questions are also discussed. The key is planning strategic engagement across digital tools to facilitate community and reduce conflicts through positive interactions.
C:\fakepath\social media applications for businesssocialmediaone
The document discusses how social media has changed business relationships and empowered individuals. It provides examples of how companies like Dell have used social media for brand building, lead generation, product development, and more. Key aspects of social media discussed include listening to customers, engaging in conversations, building trust and relationships over time, and using platforms like blogs, Twitter, and Facebook to become thought leaders and gain insights.
The 5 W's of Building and Growing Your Online PresenceDerek Rice
The document provides guidance on building an online presence and community through social media. It discusses identifying your goals and audience, engaging influencers, developing content, and measuring success. Key aspects include listening to your audience, responding promptly to feedback, and focusing on providing value over self-promotion. While the ROI of social media is difficult to quantify, the emphasis should be on fostering genuine, two-way interactions that build relationships and trust over time.
The document discusses finding the "sweet spot" in social media that surprises and delights customers. It provides examples of how some brands have found success through Twitter, Facebook, blogs, Flickr, Foursquare, and mobile apps. It also discusses how social media can be used to create engagement through initiatives like fundraising efforts. The key is providing value to customers through easy and intuitive platforms while driving brand enhancement and revenue.
Creating a social media strategy as an artisanLesley Ann Noel
This document provides guidance on creating an effective social media strategy as an artisan or designer. It defines social media and lists popular social media networks like LinkedIn, Facebook, and Twitter. It emphasizes that a social media strategy should define goals like branding, engagement, and traffic; target audiences; required resources; and metrics for measuring success. The document also outlines best practices for an effective social media presence, including being authentic, informative, engaging conversations, and avoiding oversharing private information or spamming followers.
This document discusses using social media for brand building. It explains that marketing is now about engagement rather than convincing. It advises leveraging social media platforms like blogs, Twitter, LinkedIn and Facebook to build your brand through sharing content and building relationships. It provides tips for social brand building such as being generous, tracking analytics, and finding influencers on key platforms. The goal is to expand reach and influence to build social brand equity.
How to Create Visual Content That People Can't Wait to ShareBoom! Social
Visual content is “snackable” and helps you grab the attention of your ideal customer. If you aren’t prepared for the visual content revolution, you are going to be left behind.
The great news is that you don’t have to be a graphic designer with mad skills to create amazing visual content quickly and easily!
You would think that getting your word out in an information age would be as easy as reaching for the phone. But with the power of industrial strength communication tools spewing loads of content in all directions, sometimes it seems like everyone is shouting at once. To help your organization communicate effectively, NCTI suggests 10 Tips to raise your voice above the deafening din.
This presentation was delivered on 1/31/09 at the assistive technology industry association conference.
How to Easily Discover Great Visual Content for FacebookPost Planner
This document summarizes a webinar about creating visual content for Facebook. It discusses discovering great visual content from competitor pages in one's industry, the traits of highly shareable content like being unique and branded, tools for creating images and videos, using visuals to tell one's story and attract the right fans, and tips for getting started creating viral visual content for Facebook. The webinar teaches how to design optimized images and find relevant photos within the law to engage fans on Facebook.
Social media marketing requires planning your strategy, engaging your target audience, and measuring your results. The key is to plan who will manage your profiles, set clear goals for each platform, and know your audience. Maintain a professional yet personable presence by completing your profiles, publishing quality content regularly, and interacting with others. Track your analytics to improve engagement and measure your return on investment over time.
The document discusses different types of backlinks that can occur organically, such as launch links, event links, social links, service links, answers links, and WOW links. It notes that backlinks are meant to be a natural outcome, not the target or goal. The document outlines when backlinks are most needed, such as for highly competitive or fresh keywords. It describes different stages of backlink building, including after a launch campaign, social media campaign, helping others campaign, and introducing yourself. It emphasizes that backlink quality is more important than quantity.
The document discusses various online marketing strategies for small-to-medium enterprises, including email marketing using tools like Constant Contact, building a useful website, pay-per-click advertising on Google, directories, social media marketing on platforms like Facebook and LinkedIn, blogging, and video marketing on YouTube. The key recommendations are to plan a targeted campaign for your specific audience, integrate different marketing channels, create useful and interesting content to build credibility and relationships over time.
The right PR tool increases efficiency and effectiveness. But with so many services vying for attention, how do you choose the ones that fit your needs?
Equip yourself for success in 2015 with an unbiased analysis of the industry’s top solutions from Kellye Crane.
This document provides guidance on developing an effective social media and engagement marketing strategy. It outlines key questions to consider around objectives, audience, and metrics. It also recommends developing a strategic plan involving listening, participating, sharing content and calls to action across platforms like blogs, Facebook, Twitter and LinkedIn. The document concludes with tips on keeping objectives in mind, getting involved, having a clear message and being human in social media engagements.
Visual content such as images and videos gets significantly more engagement on social media and receives more views on articles and press releases compared to text-only content. Editors have requested that PR professionals include visual elements like photos and videos with their news releases. Including multimedia attachments gives journalists more materials to be successful in their work and increases the coverage a client will receive.
The Art of Visual Marketing by Peg Fitzpatrick and Guy KawasakiPeg Fitzpatrick
The document discusses tips for effective visual marketing on social media. It recommends creating or curating great content, with 85% being other people's content and 15% your own original content. It also recommends designing or finding visuals like photos, graphics, and images to accompany all blog and social media posts. Key advice includes optimizing images for different platforms by using the right sizes, adding alt text descriptions, and deploying images with every social media post. Various design tools and specific visual marketing tactics are also presented.
A Hands-on Look at Social Network Marketing Toolsnicolemurray
The document provides tips and guidelines for using social media for promotional purposes. It discusses measuring ROI, setting objectives, getting administrative buy-in, monitoring conversations, increasing interaction, and staying up-to-date with the latest technologies and techniques. Representatives from several colleges also shared their social media profiles and contact information.
This document provides an agenda and overview for taking social media to the next level. It discusses building audience through increasing engagement, evaluating posting frequency and timing, scheduling posts, and identifying influencers and hashtags. Content is emphasized as critical, recommending curation, original content like stories and photos, and keeping important information upfront. Visual branding is also covered, highlighting the importance of defining your voice for your audience and making your content more visual. Integrating social media with other areas like fundraising and crowdfunding platforms is briefly mentioned.
How to Manage Client Feedback for DesignersFramebench
Do you suffer from the wrath of client's feedback? Do you sift through hundreds of emails, off-time calls and lots of confusion to reach your final design?
Learn how to effectively manage client feedback and become a design superhero!!
The document provides social media advice on various topics:
- Don't try to maintain a presence on every network, focus on where your audience is.
- Email marketing is still important and integrated with social media.
- Automating all social updates risks seeming less social, focus on interaction.
- Address negative comments to fix issues rather than ignoring them.
- Allow responsible social media use by employees with guidelines rather than bans.
- Deleting mistakes only brings more attention, admit errors openly.
- While the networks are free, managing a social media presence requires investment of time and resources.
- Focus on leads, sales, and qualitative goals in addition to follower growth.
- Curation can increase
An Enterprise University March 26, 2010 class co-presented by Ann Marie Mayuga, AMM Communications, and Mary Schanuel, Synergy Group, "Public Relations 101: The 'Earned Advertising.'" A do-it-yourself approach to public relations for small business owners.
This document discusses using social media, especially Facebook, to build social capital. It emphasizes consistent, valuable engagement with followers through creative posts, addressing issues openly, thanking residents, and featuring residents. Insights and new Facebook features can enhance engagement. Blogging builds deeper connections if it tells stories with calls to action. Partner marketing and asking questions are also discussed. The key is planning strategic engagement across digital tools to facilitate community and reduce conflicts through positive interactions.
C:\fakepath\social media applications for businesssocialmediaone
The document discusses how social media has changed business relationships and empowered individuals. It provides examples of how companies like Dell have used social media for brand building, lead generation, product development, and more. Key aspects of social media discussed include listening to customers, engaging in conversations, building trust and relationships over time, and using platforms like blogs, Twitter, and Facebook to become thought leaders and gain insights.
The 5 W's of Building and Growing Your Online PresenceDerek Rice
The document provides guidance on building an online presence and community through social media. It discusses identifying your goals and audience, engaging influencers, developing content, and measuring success. Key aspects include listening to your audience, responding promptly to feedback, and focusing on providing value over self-promotion. While the ROI of social media is difficult to quantify, the emphasis should be on fostering genuine, two-way interactions that build relationships and trust over time.
The document discusses finding the "sweet spot" in social media that surprises and delights customers. It provides examples of how some brands have found success through Twitter, Facebook, blogs, Flickr, Foursquare, and mobile apps. It also discusses how social media can be used to create engagement through initiatives like fundraising efforts. The key is providing value to customers through easy and intuitive platforms while driving brand enhancement and revenue.
Creating a social media strategy as an artisanLesley Ann Noel
This document provides guidance on creating an effective social media strategy as an artisan or designer. It defines social media and lists popular social media networks like LinkedIn, Facebook, and Twitter. It emphasizes that a social media strategy should define goals like branding, engagement, and traffic; target audiences; required resources; and metrics for measuring success. The document also outlines best practices for an effective social media presence, including being authentic, informative, engaging conversations, and avoiding oversharing private information or spamming followers.
This document discusses using social media for brand building. It explains that marketing is now about engagement rather than convincing. It advises leveraging social media platforms like blogs, Twitter, LinkedIn and Facebook to build your brand through sharing content and building relationships. It provides tips for social brand building such as being generous, tracking analytics, and finding influencers on key platforms. The goal is to expand reach and influence to build social brand equity.
A short presentation for BH&HPA Scotland AGM that looks at how Holiday Parks can take advantage of Social Media. How Twitter, Facebook, Review sites can be used to build a community around a Holiday Park.
Social media basics includes: What is it? Why use it? What’s in it for you? Old Media vs. New Media, Push vs. Pull, Social Media at Work, Advantages vs. Disadvantages, Culture, Social Media Strategy, Creating a social media plan, Blogs, Twitter, Facebook, LinkedIn, Google+, Pinterest, PHOTO/VIDEO, Instagram, You Tube, CHOOSING PLATFORMS, SOCIAL MEDIA POLICY, LEGAL IMPLICATIONS, Creative Commons, PUBLISHING CALENDAR, TIME MANAGEMENT, Hootsuite
Kirsty Lawrence helps businesses leverage social media through her company Mann Social. In this document, she provides tips on securing social media accounts, defining objectives, creating engaging content, using Facebook ads, and measuring results. She emphasizes the importance of engagement, consistency, understanding your audience, and testing strategies. The document includes links, statistics, and questions to help businesses optimize their social media presence.
Social networking provides opportunities for businesses to engage customers, gain feedback, and strengthen relationships. It allows observing customer behaviors and collaborating on product development. Companies should participate in online conversations, address both positive and negative comments, and integrate social media with other marketing. The goal is conversational marketing to build communities and long-term customer relationships rather than one-time sales. Success can be measured by engagement metrics like referrals, site traffic, audience participation and content sharing.
This document provides an overview of social media and how businesses can utilize various social media platforms. It discusses the most popular social media sites including blogging, Facebook, LinkedIn, Twitter, and YouTube. For each platform, it provides statistics on usage, reasons for businesses to use the platform, and tips on how to engage on each channel. The document also discusses measuring return on investment from social media efforts and provides additional resources for learning more.
In November I delivered this talk to business students at The University of Western Ontario. We discussed Social Media Strategy and the evolving forms of social media in marketing, advertising and public relations.
This document provides guidance on using social media effectively. It discusses major social media platforms like LinkedIn, Twitter, Facebook and how each can be used for business purposes. The key aspects are engaging with customers and audiences, adding value through posts instead of sales pitches, and developing a content strategy. Success can be measured through various engagement metrics like followers, conversations and new leads. Managing social media requires a long-term commitment to regularly engage audiences and represent the brand consistently across all profiles.
This document provides guidance on using social media effectively. It discusses major social media platforms like LinkedIn, Twitter, Facebook and how each can be used for business purposes. The key aspects are engaging with customers and audiences, adding value through posts instead of sales pitches, and developing a content strategy. Success can be measured through various engagement metrics like followers, conversations and new leads. Managing social media requires regular updates and monitoring to build brands while avoiding risks from mistakes that could spread virally.
The Power of Conversation - Using Social Media to Motivate Action in the Dona...Scott Meis
The document discusses how social media can be used to motivate action in the organ donation community. It provides examples of how social media platforms like Facebook, Twitter, YouTube and blogs can be leveraged for brand awareness, community building, fundraising, and increasing donor registrations. The document outlines best practices for social media use, including listening, identifying objectives, developing a strategy and content plan, engagement, and measurement of results.
The document provides an overview of social media strategies and platforms such as Facebook, Twitter, and LinkedIn. It discusses listening to audiences, learning about their needs, and developing an engagement plan with metrics to measure success. Key points include maintaining relationships on Facebook, creating new ones on Twitter, and keeping it professional on LinkedIn. Examples are given of how companies have successfully used social media.
The document provides an overview of social media and its benefits for businesses. It defines social media and social networks, describes popular social media platforms like Facebook, Twitter, LinkedIn, and YouTube. It outlines how businesses can use each platform for marketing, sales, and other goals. The document also offers tips on getting started with social media, including setting objectives, guidelines, and measuring results.
This document provides an overview of social media and how businesses can utilize various social media platforms. It discusses the most popular platforms like blogging, Facebook, LinkedIn, Twitter, and YouTube. For each platform, it provides statistics on usage, reasons for businesses to use the platform, and tips on how to engage on each channel. It emphasizes that social media is about engaging customers and that businesses need to monitor metrics to measure return on investment from their social media efforts.
Basics of Social Media for Business, a continuing education class and the first step in the Social Media Certificate at Southeastern Community College's Center for Business.
The document provides an overview of social media and how businesses can utilize various social media platforms. It defines social media and social networks, discusses the most popular social media sites and how they can be used by businesses, and provides tips on getting started with social media and measuring success.
Similar to Using Social Media To Build Social Capital - Sample (20)
How To Deactivate Your Facebook Account. Super quick little tutorial (especially for parents) to deactivate a Facebook account in just a couple of minutes. Simple and to the point!
Hot to make someone a Facebook admin in a few quick and easy steps. This is particularly helpful when turning your Facebook account over to a marketing company who will be handling your digital presence.
This document discusses how individuals and companies can protect their reputation through responsible social media use. It cautions that social media is a permanent communication tool and mistakes can damage one's reputation. The document offers tips for maintaining privacy, professionalism, and awareness of current social media trends to avoid potential reputational issues. Group discussion questions focus on steps to take to avoid social media harming one's reputation.
Presentation delivered for The Woodlark Companies manager meeting November 16th 2012. A class focused on emotional intelligence and how that translates to customer service and resident retention
This presentation was a workshop for the IREM GA group. It was a hands on workshop teaching students the fundamentals of Twitter and how it applies to best business practices.
This presentation was a workshop for the IREM GA group. It was a hands on workshop teaching students the fundamentals of Facebook and how it applies to best business practices.
The following presentation is a workshop I taught for IREM Ga. It was a hands on workshop that empowered the students to become more proficient at LinkedIn and use it for their business.
Day 2 was a very general approach to setting up a basic Facebook page, generating "likes", and using the @tag feature, pictures etc. The page setup is of course the easy part, the preparation to market your page and the content strategy was a different story and discussed in depth.
This presentation reflected a full circle approach to online marketing. In it we discussed goals, conversions and conversations. Getting to the heart of the matter and understanding the "social" part of new media that we use is fundamental to its success.
This document discusses the importance and opportunities of social media for automotive businesses. It notes that 96% of millennials have joined social networks and that Facebook has overtaken Google for weekly web traffic. The document then provides tips on setting up a Facebook page and fan page for a business, including choosing a name, uploading photos, and engaging with fans. It emphasizes the need to consistently generate and share engaging content to build an audience and drive word-of-mouth marketing through social platforms.
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
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4. Best combo offers on website Hosting,design along with digital marketing services
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Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
8. ESTABLISHING THE TRUST FACTOR
Consistent Posting Whether It’s Facebook, Twitter, Blogs etc
Researching Content that is actually useful to your network
Punctuality in Responding to Fan Feedback
Be quick to show commendation and thankfulness to your network
Reliable and Valuable Partnership Marketing
10. USING FACEBOOK TO BUILD SOCIAL CAPITAL
Goal-create plenty of positive interactions to offset negative events
Identify Your Brand Advocates and Encourage Their Influence
Explore different times of day and days of week to establish when your
audience is engaging
There is no one size fits all when it comes to using Facebook—Why is that?
Use tools like HyperAlerts to monitor feedback on your pages and others
11. GET PAST THE BORING STATUS UPDATES
Come check out the pool
Fresh baked cookies!!
Remember your rent is due
Now leasing
The pool is closed
Lease specials
12. IN CONCLUSION
Be part of something bigger
Educate yourself on the tools that facilitate a digital community
Be consistent yet flexible
Have Fun!
Profit!
13. THANK YOU FOR REVIEWING THIS SAMPLE
Email:
Jonathan@marketmesocialinc.
com for more information!