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Monarch Boot Camp
The document outlines strategies for using social media, including Facebook and Twitter, for brand awareness and lead generation. It discusses establishing objectives and rules, telling stories and sharing content, using hashtags and retweets, and connecting with clients and followers across multiple networks. The document provides tips for setting up profiles, pages, events and ads to engage audiences and drive users toward specific goals.
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Monarch Boot Camp
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- 8. Session 1 TheFuture of Customer Communication Session 2 Finding and Balancing Your Online Voice
- 9. Session 3 UsingFacebook for Brand Awareness and Generation Session 4 Using Twitter for Brand Awareness and Generation
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- 20. Borders no longerexist
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- 23. “ It’s easyto imagine a not-too-distant future in which automatic translation will allow two people in the world to message one another in real time, each experiencing the chat in his or her tongue.” -Vint Cerf VP of Google
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- 52. MOST Getting theout of Social Media
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- 54. The Importance ofListening Custom Reputation Management Radian6.com Google Alerts http://www.google.com/alerts Monitoring
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- 57. Establish the RulesWhy are you applying social media? What do you want to accomplish? Revenue, New Donors, etc Objectives
- 58. The Value ofa Story Building Brand Awareness Where are you driving the user? Strategy
- 59. What technology areyou using? What technology are they using? What technology are your employees using? Tools
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- 61. 5 Ways toCombine
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- 65. 4. BrandAwareness
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- 76. What is ablog?
- 77. A place toshare stories and establish trust.
- 78. What is ablog?
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- 82. Tell Stories IncorporateHumor Guest Posts from Clients Lists. Lists. Lists. Make a Video Don’t blatantly promote yourself Be Authentic Stay Focused Content! Content! Content!
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- 84. Write out 5blog post titles and who would read the post.
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- 91. 5 Tips toMarketing on Facebook
- 92. Where You At?Searching Based on Location
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- 97. Talk to MeLike You Love Me Personal Messaging
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- 100. Common Interest GroupDomination
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- 106. #5 Sniping Competitor’sFan Pages
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- 113. #1: Your ProfileYOUR picture Fill out the information to 100% Feed in other networks The power of the photo gallery
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- 115. #2: Client ConnectionEncourage current and past clients to connect with you Search for current and past clients using your email database Marketing Material Integration
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- 121. #3: The FanPageDo not invite everyone Easy to blast messages Update Your Wall Regularly Use Secondary Pages to Segment House Photos Twitter Events
- 122. #4: More FanPage Community engagement Little League Farmer’s Market Local Club or Golf Course
- 123. #5: Facebook AdsSegment ads based on age, birthday, gender, and other demographic data Most importantly: REGION BASED Pay-per-click
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- 127. What is Twitter?http://www.twitter.com
- 128. Micro-blogging service thatenables its users to send and read other users’ updates known as tweets.
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- 130. 35-49 Represent 42%of Twitter Users
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- 133. Text-based posts ofup to 140 characters which are displayed on the user’s profile page and delivered to other users who have subscribed to them (followers)
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- 143. Background Give AdditionalConnection Points Picture or Logo Give a 140-160 Description of Yourself or Company
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- 170. Start by followingyour friends Watch the conversation and follow their friends Follow industry leaders
- 171. The Beauty ofTwellowhood
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- 178. What You ShouldBe Doing Tomorrow Create Your Social Profiles Setup lists on both Twitter and Facebook Connect with Your Email Database (Facebook, Twitter, LinkedIN) Add 10 people to each list
- 179. Connect With MeBlog: http://www.kylelacy.com Twitter: @kyleplacy Email: kyle@getbrandswag.com Phone: 1-765-610-5965