Social media is an emerging marketing avenue. On building up a brand we should tap the potentials of this media. Its global reach, economical benefits and the fact that a major potion of the internet activity is social media surfing makes it imperative that we should build a separate department for social media integration in our marketing efforts

1. 5 Reasons Brand Strategy and
Social Media Should Work
Together
Social Media- as an
integral part of the
Marketing Strategy
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2. While a social media
department that exists in a
silo is certainly better than
none at all,
it’s not nearly as effective
as an integrated brand
strategy

3. Social media is now
the most popular online
activity, accounting for
27% of time consumers
spend on the internet.

4. 74% of marketers consider
their presence on Facebook,
Twitter, Google+ , Linked In
and other major networks
an integral part of
generating new leads

5. Simply put, the potential
of social media is far too
great to not use to its
fullest potential.

6. The most effective
marketers today actively
work to integrate
their content marketing and
communication across
platforms, so their
customers and prospects
can benefit from their
company’s consistency and
clarity.

7. Consider
the following reasons
why your social media
should be a cohesive
component of your
greater brand strategy

8. 1. You’ll remove
Inefficiencies
If your social media isn’t
actively working to elevate
your organization towards
its larger goals and KPIs,
the effort could be wasted

9. Integrated marketing
communications are
naturally a better use of
limited resources: “your
marketing is more powerful
when every advertisement,
every email, and every
marketing piece
communicates
consistently.”
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10. Not only will consistent
brand messaging allow
every Facebook post,
Tweet, and Pinterest pin to
further your company’s
unique value proposition
and personality, you’ll
ensure that your social
media inputs are aligned
with your goals as a
companybabuappat@gmail.com

11. 2. You Will Achieve More Effective
Content Distribution
While creating custom
content is a highly effective
way to help your organization
increase lead generation and
customer conversions, your
blogs, whitepapers, and
other forms of web content
simply can’t exist in a vacuum

12. Every 24 hours, 2 million
blog posts are published.
The science of content
distribution has become
a crucial component of
being noticed in an era
of content saturation
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13. . By aligning your social
media with your content
creation strategy, you’ll
achieve more effective
promotion and distribution
of your brand’s content
assets, allowing your
organization to maximize
exposure and ROI on major
social networks
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14. 3. You’ll Build Stronger
Relationships
While the internet has
drastically changed
human behavior, the fact
remains that trust is an
enormously important
factor in motivating
human behavior.

15. Studies have found that
the average consumer
doesn’t care if 70% of
brands disappear
tomorrow.
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16. The remaining 30%
includes organizations
who’ve managed to
transcend transactional
relationships and build
greater trust with their
prospects and customers
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17. Your social media
outreach should include
the same messaging and
strategy as your brand
position, so your
customers know what to
expect and are able to
begin trusting you.
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18. Additionally, a social
media strategy that’s
integrated with your
larger marketing goals will
allow your social media
managers to more
effectively target their
posts to your buyer
personas
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19. By tailoring your
messages to you ideal
customer, you’ll improve
your chances of
capturing the business of
your most profitable
prospect segments.
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20. 4. You’ll Avoid
Brand Confusion
Brand confusion is a real
and dangerous threat to
modern organizations.

21. Research by the Harvard
Business Review has found
that differentiation has
become more challenging
today due to a proliferation
of new brands, and even
worse, that most modern
marketers are doing
nothing to solve the
problem
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22. The key to eliminating
this threat is to avoid
thinking in a promotional
or limited-time mindset,
and focus on
longer-term goals
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23. 5. You Can Achieve
“Triangulation”
Marketing thought leader
Aaron Perlut believes that
earned media outreach is
effectively useless if you’re
not moving toward
“triangulation;”

24. “Triangulation” is
defined as the integration
of social media, search
marketing, and PR
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25. Your social media posts
shouldn’t just be viewed
as updates to your
Facebook or Twitter
audience, because
they’re so much more
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26. Social media has the
potential to be the
cornerstone of your brand’s
web presence, which is why
it’s important to ensure that
each piece of outreach is
effectively targeted, and
consistent with your brand
strategy as a whole
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27. 1. You’ll remove
Inefficiencies
2. You Will Achieve More
Effective Content
Distribution
3. You’ll Build Stronger
Relationships
4. You’ll Avoid Brand
Confusion
5. You Can Achieve
“Triangulation” babuappat@gmail.com

28. Is your social media
integrated with your brand
strategy?
Why or why not?
Please share your thoughts
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29. THANK
YOU
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