The Power of Influencer Marketing for the Education MarketMDR
You don’t need to go straight to the superintendent’s office to persuade education decision makers. Education-focused social media influencers, from classroom teachers, to education enthusiasts, to former educators-turned-professional content creators, can be a powerful force for brands and nonprofits looking to connect with parents, students, or schools.
In this webinar, we share case studies, best practices, and show how engaging influencers is a cost-effective marketing approach whether you’re looking to generate buzz, increase brand awareness, or grow your social following.
You’ll learn:
Why; Influencer marketing is changing education selling and marketing like no other channel
Who; Leverage micro and macro influencers and their involvement in brand advocacy
What; The efficacy of various social media channels for influencer marketing
How; Nailing a content partnership with the right influencers to reach your audience
Social Media Marketing Educators Actually “Like” WebinarMDR
Move Beyond Simple Follows and Likes to Real Engagement
In this webinar, we share everything we know about creating authentic, loyal connections with educators from our experience in creating and growing the wildly successful WeAreTeachers and School Leaders Now social communities and channels.
You’ll get ‘news you can use’ to forge real relationships with educators using social marketing, like:
The pitfalls of selfie culture for brands
Why video content is an always, not a maybe
How influencers can supercharge your social strategy
The Do's and Don’ts on stock imagery
Content Marketing vs. Health CommunicationsErin Norvell
Many private sector organizations are forgoing traditional advertising tactics and turning to “content marketing,” which is the creation and dissemination of high-value content for marketing purposes. As the volume of this content continues to grow online, a tug-of-war is forming between big consumer brands and public health communicators. Competing for the same target audiences, health communications and content marketing are colliding in today’s digital world. View this presentation for examples of how brands are creating high-quality content and driving deep engagement, and learn strategies that health communicators can apply to public health messages.
This presentation was delivered at the NIH Digital Summit in Bethesda, MD on October 19, 2015. A video archive of the event is also available: http://www.nih.gov/news/events/digital-summit.htm
Measurement is Not Counting: Social Media & Return on Investment, presented b...craigslist_fndn
You are actively using Facebook or Twitter or LinkedIn or a blog as part of your organization’s marketing or fundraising strategy. But do you know what your audience wants from you? Are you measuring how effective you are with these tools? Can you answer your boss’s or board’s questions about the value of spending time on social media? How do you know social media is a good investment and that you are getting strong results? Beth’s session addresses how to measure social media return on investment, including a strong framework and practical tips to measure and refine your social media tactics.
The Power of Influencer Marketing for the Education MarketMDR
You don’t need to go straight to the superintendent’s office to persuade education decision makers. Education-focused social media influencers, from classroom teachers, to education enthusiasts, to former educators-turned-professional content creators, can be a powerful force for brands and nonprofits looking to connect with parents, students, or schools.
In this webinar, we share case studies, best practices, and show how engaging influencers is a cost-effective marketing approach whether you’re looking to generate buzz, increase brand awareness, or grow your social following.
You’ll learn:
Why; Influencer marketing is changing education selling and marketing like no other channel
Who; Leverage micro and macro influencers and their involvement in brand advocacy
What; The efficacy of various social media channels for influencer marketing
How; Nailing a content partnership with the right influencers to reach your audience
Social Media Marketing Educators Actually “Like” WebinarMDR
Move Beyond Simple Follows and Likes to Real Engagement
In this webinar, we share everything we know about creating authentic, loyal connections with educators from our experience in creating and growing the wildly successful WeAreTeachers and School Leaders Now social communities and channels.
You’ll get ‘news you can use’ to forge real relationships with educators using social marketing, like:
The pitfalls of selfie culture for brands
Why video content is an always, not a maybe
How influencers can supercharge your social strategy
The Do's and Don’ts on stock imagery
Content Marketing vs. Health CommunicationsErin Norvell
Many private sector organizations are forgoing traditional advertising tactics and turning to “content marketing,” which is the creation and dissemination of high-value content for marketing purposes. As the volume of this content continues to grow online, a tug-of-war is forming between big consumer brands and public health communicators. Competing for the same target audiences, health communications and content marketing are colliding in today’s digital world. View this presentation for examples of how brands are creating high-quality content and driving deep engagement, and learn strategies that health communicators can apply to public health messages.
This presentation was delivered at the NIH Digital Summit in Bethesda, MD on October 19, 2015. A video archive of the event is also available: http://www.nih.gov/news/events/digital-summit.htm
Measurement is Not Counting: Social Media & Return on Investment, presented b...craigslist_fndn
You are actively using Facebook or Twitter or LinkedIn or a blog as part of your organization’s marketing or fundraising strategy. But do you know what your audience wants from you? Are you measuring how effective you are with these tools? Can you answer your boss’s or board’s questions about the value of spending time on social media? How do you know social media is a good investment and that you are getting strong results? Beth’s session addresses how to measure social media return on investment, including a strong framework and practical tips to measure and refine your social media tactics.
So what makes up a world class communications, PR and marketing department?
In one simple word: Structure. Set aside experience, skills, budget, internal bureaucracy and all the other issues that exist within every organization…and it doesn’t matter whether you are two person team or part of a forty person team in place at most major universities. The bottom line is that without structure and a solid foundation of support, your organization’s communication’s department will never be able to function with the efficiency, creativity, effectiveness and level of organizational respect that is necessary to create effective marketing strategy that supports the organization’s strategic plan.
So where do you start?
What policies, procedures and plans create a solid communications foundation?
In this white paper written by Jarid Brown, we explore seven organizational policies, plans or tools that no growth-oriented nonprofit can afford to be without. These policies create the foundation and framework for successful organizational communications and marketing.
To learn more visit http://www.jaridslog.com or follow me on twitter at http://twitter.com/advancinghope
Presentation that provides practical methods for accounting firms seeking to measure the ROI on their social media marketing activities - Flashpoint Marketing - Accounting Firm Marketing.
From building brand authority to dominating the market, what does it take to manage your brand in today’s modern world? In this safe-for-work eBook, find best practices and telling statistics on how to create and manage a successful brand.
How to Launch an Enterprise-Wide Content StrategyMarissa Jambrone
Is your organization providing valuable resources – or are you committing “random acts of content?”
If different teams across your enterprise business are creating content without any central coordination, you’re not only wasting time and energy – you’re confusing customers, perpetuating inefficiencies and leaving money on the table.
So how can you create quality content that meets each department’s needs while supporting the organization’s core message and strategic goals?
Join Bernie Borges, CEO of Find and Convert; Carlos Abler, leader of content marketing and strategy at 3M, and Cision’s Caitlin Jamali to learn how to create a central content strategy for your entire enterprise organization.
See how you can:
-Become effective at content delivery organization-wide by
learning the keys to success
-Further content excellence through change management
-Reach the right audience by understanding and collaborating
to meet their needs
Influence audience behavior with creative content that offers a solution
Engaging Educators in the Digital Break Room
This webinar provides the results of MDR’s Digital Marketing Trends in the Education Market report, which reveals the reality of educator interaction with digital marketing in email, web ads, and social media.
You’ll come away with:
Techniques to improve email campaign performance
Insight into what makes web ads clickable
Hard facts that take the mystery out of social engagement
Tips that translate stats and charts into actions
We analyzed nearly 400 million prospecting emails and 100 million web ad impressions across three years and dozens of industries to reveal the kinds of digital marketing that educators respond to. Built from a huge data set, and informed by our decades of experience, this report offers findings you won’t find anywhere else!
Plan your 2018 with strategies for success based on the most extensive and exclusive study of educator online behavior.
Lead a social media engagement strategy, presented by Sebastian QuinnSocialMedia.org
In his Brands-Only Summit presentation, Hard Rock International's Sebastian Quinn teaches a class on leading a social media engagement strategy.
He talks about building a scalable, effective plan to engage customers, fans, and critics in social conversations.
This slideshare gives you the step by step guide to becoming solidly connected with clients, prospects and stakeholders in a digital era. Real-time facts and stats of social media growth are paired with industry tested methods to bring a full outlook and strategic plan to meeting your customers where they are -online.
Targeting Your Digital Audiences: Multichannel Segmentation StrategiesAnne Bell-Fysh
Putting the right message in front of the right audience at the right time can seem nearly impossible, but with increased access to data and tools that make segmentation easier than ever, creating and implementing segmented campaigns across multiple digital channels is quickly becoming something that even small teams can pull off successfully.
Are your email and social media marketing programs working in tandem to create LEVERAGE? If not, learn how to integrate these digital marketing channels to create more visibility online, build your list, develop stronger customer connections, and boost revenue.
The State of Social Media Address: Campaign Results Are InBoostability
Results are in! How do you measure your 2016 campaign success? Determine how your social media audience, website audience, PPC campaigns, and buyer personas all align to create a more fine tuned approach to your 2017 marketing strategy.
Are you finding your customers or are your customers finding you? Your customers are using Social Media regularly, and that means you should be using it too. And using it doesn't mean just being out there, it means engaging with your customers. Learn how to use Social Media Marketing to support your Business needs by following the 7 steps we have outlined in this whitepaper.
How to Increase Your 2013 Email Response Rates in 5 Simple StepsLorel Marketing Group
Today, most organizations recognize email marketing as one of the most cost-effective ways to reach and convert prospects and build a deeper relationship with customers to drive incremental sales. Lorel Marketing Group provides you with 5 best practices to help you to communicate in a customer-centric way and increase your email response!
Sysomos Beyond the Numbers - Social Media Crisis ManagementSysomos
WHAT YOU’LL LEARN:
- Setting up the appropriate monitors and alerts to safeguard against an online crisis taking you by surprise
- How you can respond to a crisis to mitigate the impact and prevent its growth
- Assessing and measuring the impact of a crisis on your brand
Creating a substance abuse communications strategy on a tight budgetErin Norvell
Substance abuse is a complex public health issue that leaves many of today’s community organizations struggling and overwhelmed. With more Americans dying each year from drug overdoses than motor vehicle crashes, there’s a huge need for policy and communication teams to affect change at the local level. However, too often tight budgets lead to generalized messaging and outreach tactics. While initially appealing, the approach of reaching as many people as possible often lacks the message tailoring strategies needed to elicit behavior change. Developing an effective communication strategy can be challenging for anyone, especially community organizations working with limited planning and implementation budgets.
This presentation is an excerpt of the full training and provides an overview of the key steps in developing a substance abuse communication strategy.
For more from Digital Edge Communications, visit our website: www.digitaledgecommunications.us
Beyond Facebook: Building a Social Media Strategy for 2018Chris Snider
• How to create great content for any social network
• How to create content that is native to Instagram
• How to use Stories on Instagram, Snapchat, Messenger and/or Facebook
• How to plan and build a Messenger bot
• The top 10 alternatives to Facebook for reaching your customers
• How to extend your reach and get more interactions on Facebook
• What my students are doing on social media - VSCO and Finstagram accounts
So what makes up a world class communications, PR and marketing department?
In one simple word: Structure. Set aside experience, skills, budget, internal bureaucracy and all the other issues that exist within every organization…and it doesn’t matter whether you are two person team or part of a forty person team in place at most major universities. The bottom line is that without structure and a solid foundation of support, your organization’s communication’s department will never be able to function with the efficiency, creativity, effectiveness and level of organizational respect that is necessary to create effective marketing strategy that supports the organization’s strategic plan.
So where do you start?
What policies, procedures and plans create a solid communications foundation?
In this white paper written by Jarid Brown, we explore seven organizational policies, plans or tools that no growth-oriented nonprofit can afford to be without. These policies create the foundation and framework for successful organizational communications and marketing.
To learn more visit http://www.jaridslog.com or follow me on twitter at http://twitter.com/advancinghope
Presentation that provides practical methods for accounting firms seeking to measure the ROI on their social media marketing activities - Flashpoint Marketing - Accounting Firm Marketing.
From building brand authority to dominating the market, what does it take to manage your brand in today’s modern world? In this safe-for-work eBook, find best practices and telling statistics on how to create and manage a successful brand.
How to Launch an Enterprise-Wide Content StrategyMarissa Jambrone
Is your organization providing valuable resources – or are you committing “random acts of content?”
If different teams across your enterprise business are creating content without any central coordination, you’re not only wasting time and energy – you’re confusing customers, perpetuating inefficiencies and leaving money on the table.
So how can you create quality content that meets each department’s needs while supporting the organization’s core message and strategic goals?
Join Bernie Borges, CEO of Find and Convert; Carlos Abler, leader of content marketing and strategy at 3M, and Cision’s Caitlin Jamali to learn how to create a central content strategy for your entire enterprise organization.
See how you can:
-Become effective at content delivery organization-wide by
learning the keys to success
-Further content excellence through change management
-Reach the right audience by understanding and collaborating
to meet their needs
Influence audience behavior with creative content that offers a solution
Engaging Educators in the Digital Break Room
This webinar provides the results of MDR’s Digital Marketing Trends in the Education Market report, which reveals the reality of educator interaction with digital marketing in email, web ads, and social media.
You’ll come away with:
Techniques to improve email campaign performance
Insight into what makes web ads clickable
Hard facts that take the mystery out of social engagement
Tips that translate stats and charts into actions
We analyzed nearly 400 million prospecting emails and 100 million web ad impressions across three years and dozens of industries to reveal the kinds of digital marketing that educators respond to. Built from a huge data set, and informed by our decades of experience, this report offers findings you won’t find anywhere else!
Plan your 2018 with strategies for success based on the most extensive and exclusive study of educator online behavior.
Lead a social media engagement strategy, presented by Sebastian QuinnSocialMedia.org
In his Brands-Only Summit presentation, Hard Rock International's Sebastian Quinn teaches a class on leading a social media engagement strategy.
He talks about building a scalable, effective plan to engage customers, fans, and critics in social conversations.
This slideshare gives you the step by step guide to becoming solidly connected with clients, prospects and stakeholders in a digital era. Real-time facts and stats of social media growth are paired with industry tested methods to bring a full outlook and strategic plan to meeting your customers where they are -online.
Targeting Your Digital Audiences: Multichannel Segmentation StrategiesAnne Bell-Fysh
Putting the right message in front of the right audience at the right time can seem nearly impossible, but with increased access to data and tools that make segmentation easier than ever, creating and implementing segmented campaigns across multiple digital channels is quickly becoming something that even small teams can pull off successfully.
Are your email and social media marketing programs working in tandem to create LEVERAGE? If not, learn how to integrate these digital marketing channels to create more visibility online, build your list, develop stronger customer connections, and boost revenue.
The State of Social Media Address: Campaign Results Are InBoostability
Results are in! How do you measure your 2016 campaign success? Determine how your social media audience, website audience, PPC campaigns, and buyer personas all align to create a more fine tuned approach to your 2017 marketing strategy.
Are you finding your customers or are your customers finding you? Your customers are using Social Media regularly, and that means you should be using it too. And using it doesn't mean just being out there, it means engaging with your customers. Learn how to use Social Media Marketing to support your Business needs by following the 7 steps we have outlined in this whitepaper.
How to Increase Your 2013 Email Response Rates in 5 Simple StepsLorel Marketing Group
Today, most organizations recognize email marketing as one of the most cost-effective ways to reach and convert prospects and build a deeper relationship with customers to drive incremental sales. Lorel Marketing Group provides you with 5 best practices to help you to communicate in a customer-centric way and increase your email response!
Sysomos Beyond the Numbers - Social Media Crisis ManagementSysomos
WHAT YOU’LL LEARN:
- Setting up the appropriate monitors and alerts to safeguard against an online crisis taking you by surprise
- How you can respond to a crisis to mitigate the impact and prevent its growth
- Assessing and measuring the impact of a crisis on your brand
Creating a substance abuse communications strategy on a tight budgetErin Norvell
Substance abuse is a complex public health issue that leaves many of today’s community organizations struggling and overwhelmed. With more Americans dying each year from drug overdoses than motor vehicle crashes, there’s a huge need for policy and communication teams to affect change at the local level. However, too often tight budgets lead to generalized messaging and outreach tactics. While initially appealing, the approach of reaching as many people as possible often lacks the message tailoring strategies needed to elicit behavior change. Developing an effective communication strategy can be challenging for anyone, especially community organizations working with limited planning and implementation budgets.
This presentation is an excerpt of the full training and provides an overview of the key steps in developing a substance abuse communication strategy.
For more from Digital Edge Communications, visit our website: www.digitaledgecommunications.us
Beyond Facebook: Building a Social Media Strategy for 2018Chris Snider
• How to create great content for any social network
• How to create content that is native to Instagram
• How to use Stories on Instagram, Snapchat, Messenger and/or Facebook
• How to plan and build a Messenger bot
• The top 10 alternatives to Facebook for reaching your customers
• How to extend your reach and get more interactions on Facebook
• What my students are doing on social media - VSCO and Finstagram accounts
Using Social Media Analytics - Social Media Week Dubai March 2017Umar khan
Business use social media channels to connect with customers, to answer questions, and to just "be there" for their community. How do they know if social media channel is successful, and they are meeting their goals? Most social media channels have analytics or insights that help figure this out. Let's explore analytics for different social media channels and explains what businesses should track and why. Also, what it takes to create a strong and sustainable social media presence, including successes and bummers.
During my internship with Graham Oleson, I was tasked with coming up with a social media plan. Here is a snapshot of the presentation I came up with, including best practices, tools research, and recommendations.
Building a Social Media Strategy Beyond FacebookChris Snider
Presentation for the Iowa School Public Relations Association Conference - Oct. 12, 2018. Find out more about future presentations on my website: https://chrissniderdesign.com/
A project for my Social Media Management class. All the data are educated guesses. As a food lover and a social media nerd, I love this opportunity to design a social media strategy for my favorite diner.
MDR Webinar: Designing Learning Spaces That Transform Student OutcomesMDR
Classrooms with rows of desks and a blackboard in front are a thing of the past, but how can educators and education companies work together to create environments that truly transform student learning? Drawing from the findings of MDR's report on the impact of learning spaces on student outcomes, this panel explores the creative ways teachers are using new tools, technologies and products to design learning spaces that accelerate achievement and how education companies collaborate with them to develop learning space solutions. Panelists will address the importance of a pedagogical approach to designing spaces driven by learner needs and curriculum.
Learning Objectives:
Discover new ways to think about learning space design and the factors that impact it.
Learn strategies for collaborating with educators/education companies for creating spaces that transform learning.
Explore the meaning of a pedagogical approach to designing learning spaces.
Think in new ways about the connection between "where" students learn and learning outcomes.
Social Emotional Learning in K-12 Schools: What You Need to KnowMDR
Teaching students how to successfully navigate complex emotional and social situations is at the heart of Social Emotional Learning (SEL). Noting the successes of existing SEL programs, school districts are committing more time, money, and resources into integrating SEL into classroom curriculum and the school environment.
Learn how to tailor your message for where your audience is in the buying cycle, and what channels work best during different times of the school year.
Winning And Influencing Youth In 2019 And Beyond: The Latest Research And Bes...MDR
As you know, Gen Z is more politically active and cause-minded than Millennials and Generation X: this generation wants to make a positive difference with their careers and they expect their employers and favorite brands to support the causes they care about.
Get answers to all your questions about market research; the types, outputs, benefits, and methodologies. Our experts in surveying administrators and teachers will be your guides. Learn how custom market research can help grow your business.
A lively and eye-opening conversation moderated by MDR Education’s Bernadette Grey with Millennial Ad Network co-founders Jake Skoloda, Brendan Maher and John Maher and JÜV Consulting’s Emma Himes and Itai Fruchter, all Gen Zers themselves!
Learn the importance of data management and data governance for your marketing automation campaigns, and get a preview of our Salesforce Connector and APIs.
Learn why brands are going back to school
This webinar will walk you through the key takeaways from the 2017 Teachers as Consumers report and how you can turn these insights into successful strategies.
Get everything you need to know to make these unique consumers your next customers—with stats and analysis from our education marketing experts. You’ll get answers to questions like:
How can brands, in the education space and not, reach and engage with educators?
How do teachers respond to different marketing channels and types of outreach?
How can you be a trusted resource for teachers?
Digital Marketing Trends & Best Practices SummitMDR
At our Digital Marketing Trends Summit, customers learned tips and tricks for improving their digital marketing including best practices for email, web advertising, social media, and engagement across channels.
Marketing Trends Seminar: Digital Marketing and the Education MarketMDR
As the industry leader in delivering customer communication that drives engagement and growth, MDR has put together insights to help optimize results from your email marketing and digital advertising efforts. These insights are pulled from an unprecedented dataset of almost 400,000,000 deployed prospecting emails of over 20,000 email campaigns across over 1,300 clients. In addition to email we also pull from over 97 million display advertising impressions of over 580 unique display advertising campaigns.
Here are the key learnings:
Email Marketing
Email Delivery Rate, Open Rate, Click Thru Rate by Industries
Avg. Campaign Size’s Impact on Email Engagement
Opens by Device Type and Industry
Clicks by Device Type and Industry
Total Click and Open Rates by Day of Week
Common Traits of Top Performing Emails
Web Display Advertising
Avg. Ad Click Thru Rates
How Many Impressions Should an Ad Receive for Optimal Engagement?
Ad Design Best Practices
Landing Page Best Practices
Marketing Trends Seminar: The State of the K-12 MarketMDR
Today’s K-12 schools are in the midst of an unprecedented transition from print to digital learning products as well as new and evolving channels to engage with educators. Maureen Hance, MDR’s EdNET Insight Product Manager, provides a 360-degree view of district and school decision-making, purchasing behaviors, and more, based on targeted surveys of district curriculum and technology directors as well as principals and classroom teachers from MDR’s annual State of the K-12 Market report. Key takeaways and how they impact educational marketers will be highlighted.
Learning outcomes include:
- Annual instructional spending
- How much teachers spend on classroom materials
- What instructional materials are used by teachers and how often
- 3 factors used by Curriculum Directors to evaluate purchases
- Where Tech directors seek information
- Connecting with Principals
Email Marketing Best Practices: Business to Educator Marketing SummitMDR
At our B2E Marketing Summit, customers learned tips and tricks for improving their email marketing including best practices for deliverability, testing, subject lines, design, engagement across channels, and more!
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
2. Today’s Agenda
The State of Social
We’ll talk about the biggest social challenges, the
importance of building engagement & how educators
are using social media.
What Works
This is the part where we share all of our juicy secrets.
Rules, Rules, Rules
How to set yourself up for success by establishing
guidelines.
Questions
You’ve got questions, we’ve got answers!
5. That Conference Feeling..
How do educators feel when they attend
conferences?
• Respected
• Understood
• Inspired
• Like a true
“member”
• Filled with ideas
• Connected
• Appreciative of
your organization
How can you use social media to cultivate that
feeling the rest of the year?
6. Educators are more active on social channels than the general public and twice as likely to use Pinterest.
Educators Are Social
Sources: Pew Research, 2018 and MDR “Teachers and Social Media” Survey, 2018
7. 2,000,000
300
300,000
Followers across ten
channels
mm+ monthly
impressions
Engaged Facebook
users daily
Here’sWhat We Know
Works
1. Give your audience content they want… and
your followers and engagement will grow.
2. Engage with the influencers in your space.
3. Facebook groups are a goldmine for listening
to your customers and creating true
community.
4. Prioritize video in your context mix.
5. Prioritize Instagram and get ready for
Snapchat.
6. Paid social: Think beyond the boost.
8. #1. No More Selfies
Too often, brands treat social media
as a one-way broadcast channel instead of
a powerful community-building tool. Focus
on what your followers care about most.
TIPS:
• Ask: How would your social media channels
change if they were for your audience, instead
of about your organization?
• Determine 5-10 categories of content your
followers are most interested in.
• Change your mix. Fewer “selfies,” more service
posts. Recommended ratio 4:1.
• Share content that is all about what they care
about, regardless of the source.
9. “Brands that use social media as a
broadcast system will end up
feeling pretty lonely.”
- Kim Garst (@kimgarst)
10. #2. Reach Out to Influencers
Use your social channels to connect with
influencers who share your audience and start
building stronger relationships now.
TIPS:
• Identify, follow and regram or retweet on
Instagram & Twitter.
• Use and follow the hashtags:
#teachersofinstagram has 3.5 million posts
#teachersfollowteachers has 2.8 million posts
• Surprise + Delight: Send influencers special
invites and swag.
• Consider paid influencer campaigns.
11. Influencers by the Numbers…
The Rising Importance of Influencer Marketing, March 2018
13. #3. Get Serious About
Facebook Groups
Groups are all about community and social
interaction. They allow any member to post and
start a discussion. Facebook favors group posts
over page and brand posts.
TIPS:
• Use groups to give members or subsets of
members a place to connect.
• Limit promotion in Groups.
• Choose the “Closed Group” option and use
qualifying questions to maintain a healthy
group culture.
• Use groups as a listening tool and a testing
ground.
16. #4. AddVideo toYour Channels
Facebook optimizes video in users’ Newsfeeds, and
your followers love the video medium. Twitter,
Instagram, and of course,YouTube, allow you to
ramp up views but also create an emotional
connection.
TIPS:
• Make video a part of content planning from the
beginning.
• For social video, keep it short and simple.
• Try easy slide-share style videos to take advantage of
the photos you have.
• If you’re not using Facebook Live, it’s time to start.
• Try user-submitted video.
17. Video is King
“By 2019, video content will be the driving factor behind
85% of search traffic in the US.”
19. #5. Prioritize Instagram and
Prepare for Snapchat
Instagram stories are a game changer this year
with the ability to add a link…once you hit that
10K follower level. To get there…
TIPS:
• Not using hashtags? The optimum number of
hashtags is 11.
• Engage with your community on a micro level (a like
or comment from you when tagged goes a long way!)
• Engage on a macro level with influencers, video and
contents.
• Don’t even think about buying followers.
22. #6.Ad Spending Beyond the
Boost
Building organic and relationships with
influencers should be first priority. Ad spending
is not a substitute.
TIPS:
• Prioritize growing organic to get more out of your social
ad spending.
• Try Instagram ads—the reach has not declined, Pinterest
ads.
• Try multiple creatives and wait before putting money ads
behind it.
• Retarget ads off of content and video.
23. Finally, Six Rules We Live and Post By:
1. Talk like a person. No jargon. No passive voice. Never say “rigor.”
2. Optimize every post. Make the most of every element—image, description,
comment, hashtags.
3. Use real photos whenever you can. Don’t use the same sad classroom stock
photos you see all the time.
4. RememberThe 3 E’s. People can’t resist content that is emotional, educational,
or entertaining.
5. ThinkVideo first. Content is more than blogs and articles.
6. We’re not the stars of the show. Educators and kids are the headliners.