Download to read offline
![Hi [person who runs the site],
My name is ______, and I write the blog _______, [one line about your website and why it matters; for in-
stance, “News To Live By, which highlights the career advice “hidden” in the headlines.”] I hope you’re doing
well.
I am a big fan of [site where you want to guest post] and read your content all the time. I especially like [refer-
ence two recent posts you find worthwhile and link to them; for instance, “your posts on email templates for
building relationships and how to tell stories during an interview.”]
[Then, one more compliment that leads into your pitch; for instance, “I like News To Live By because the advice
is practical, and I have similar content I think your audience would appreciate.”]
I wrote a blog post recently called [blog post headline that’s linked to the post], and in a nutshell it’s about
[quick line on what the post is about; for instance, “smart tips for dealing with rude co-workers.”] I would be
happy to send it over as a guest post if you’d like. Here are a couple other recent posts I’ve done:](https://image.slidesharecdn.com/recycle30-170616123256/85/8-Ways-To-Recycle-Your-Content-To-Boost-Exposure-74-320.jpg)
![– [blog post headline that’s linked to the post]
– [blog post headline that’s linked to the post]
If you have other ideas, I am open to writing something else for [the site where you want to guest post].
Thanks, and I hope to hear from you.
– You
Email signature with blog/contact information
DANNY RUBIN
NEWSTOLIVEBY.NET](https://image.slidesharecdn.com/recycle30-170616123256/85/8-Ways-To-Recycle-Your-Content-To-Boost-Exposure-75-320.jpg)
Uploaded byHatch
8 Ways To Recycle Your Content To Boost Exposure
This document discusses strategies for generating leads and growing a business. It profiles Erik, an agency owner who was about to go out of business until he used one of the lead generation systems to reach out to people in his network. It also profiles Nate, a maker who was preparing to launch a Kickstarter campaign. The document suggests prioritizing relationships and simply asking your contacts if they need your services can lead to new clients or support for initiatives like Kickstarter campaigns.
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Similar to 8 Ways To Recycle Your Content To Boost Exposure
8 Ways To Recycle Your Content To Boost Exposure
- 2. WHY ARE YOUHERE?
- 4.
- 6. ENTHUSIASTIC FOUNDER OFHATCH HOST OF BUSINESS TV SHOW RECOGNIZED INFLUENCER OF STARTUP COMMUNITY
- 8. Free Content 2 3 4 5 6 1 Whatare they learning from you? Free Content can be an intro- duction from someone, a blog piece you wrote, a webinar, an email, social media post, etc. 7
- 9. Free Content 2 3 4 5 6 1 Mutual DataPoint To initiate a 1:to:1 conversation. Connect with them in some way. Facebook friend request, LinkedIn connection, business card swap, etc. 7
- 10. Free Content 2 3 4 5 6 1 Mutual DataPoint Supplemental Info An additional relevant educational piece. Info on topic of discussion or a search result. Provide the person with some sort of value. 7
- 11. Free Content 2 3 4 5 6 1 Mutual DataPoint Supplemental Info Dig Deep Get data on a true pain point. Still have not pitched a sale to this point. Analyze date, figure out how you can help. 7
- 12. Free Content 2 3 4 5 6 1 Mutual DataPoint Supplemental Info Dig Deep Hard Sell Recap all the info you’ve pro- vided them with + more useful info + testimonials/case studies that shows what you’ve done that has turned into a specific metric. 7
- 13. Free Content 2 3 4 5 6 1 Mutual DataPoint Supplemental Info Dig Deep Hard Sell 24 Hr. Follow-up If the person responds before 24 hours, skip this step. If not, follow-up with them and ask if they have any ad- ditional questions or feed- back for you about what you’re offering. 7
- 14. Free Content 2 3 4 5 6 1 Mutual DataPoint Supplemental Info Dig Deep Hard Sell 24 Hr. Follow-up Follow-up with them to make sure they’re happy with the transaction. Make sure everything hap- pened the way they hoped. A happy customer is extremely valuable. 7 Post-Sale
- 16. Create relationships withreporters • Find the person on your beat • Follow and engage with them on social • Then reach out to them via email (usually pretty easy to find) • Help them out with a story idea or a lead NOTHING TO DO WITH YOUR BUSINESS, YET.
- 17.
- 21.
- 25. Create a relationshipwith them Not a match.com kind of relationship Engage with them on social, but as you would with a friend, not pushing your business or your own agenda Let it happen organically Reporters are nosey, they’ll broach the subject
- 26. Don’t go inblind Start local and branch out from there We have dozens of templates like this one to help you along the way
- 27. Add an “AsSeen In” section on your site And link to the posts!
- 28.
- 31. Schedule social postsevery month or so
- 33. Use as collateral -Email signature Zack Miller Hatch Did you see us in Entrepreneur mag?
- 34. Use as collateral -Cover photo
- 35. Connects reporters withpeople in specialized fields to be featured in mutually beneficial way. They need content and leads, You need exposure. helpareporter.com
- 39. #1: Have aportfolio page that includes all of the work you’ve done in the past. Include: - What the company does - What you did for them - How it helped - Show numbers whenever possible
- 41.
- 42.
- 43. Try to geta link on their site
- 45. I was ableto use 1000 Four to teach my team how to maintain a business. That way, I could focus on growing it, rather than working on the day-to-day. Xerxes Nabong Founder, Escape Room Virginia Beach Since joining 1000 Four, not only have measurable things like sales and web traffic increased, but my determination and confidence have grown as well. Jeanne Fiocca Founder, Cookie Text I was able to get honest criticism and feedback by being surrounding by entre- preneurs and business owners who can understand the struggles I was going through. I would never have been able to reach my goal without 1000 Four Nathan Tschohl Founder, Swim Nerd
- 46. Not just the“Big Boys” Get testimonials from companies of all different styles & sizes You want to appeal to everyone possible
- 49.
- 50. Create a simplegraphic to share In the posts: - Tag the person or company - Promotes engagement - They’ll share on their channels and grant you more exposure
- 51.
- 52. Hey client, It's beena blast working with you and seeing your product/ser- vice grow. We'd love to feature you on our site and throughout our channels. Can you provide a sentence or two about the expe- rience you had with us? That's it, we will do the rest of the work. Thanks, Name
- 53. One challenge tothis is the amount of time it can take for you to get a quote from them. So during the working process, during phone calls or email ex- changes, keep your eyes and ears open for anything they say that could qualify as a testimonial, and write it down when they say it. Then afterwards, you can go back and say “You said this, can I use it as a testimonial” Much easier for them to just say yes than to think up a quote themselves.
- 59. No matter whatkind of review they leave, always follow up and ask why. Good or bad, this info will provide useful insight into what you’re doing well, and what you could be doing better. You can also incentivize people to write a review with some sort of value exchange
- 60. Hey client orfans, We love you and we love being able to help you. We are working on increasing our exposure on Facebook/Yelp/Google and would love if you could go to this link and provide a review of our company. It would mean the word to us. + we just gave you a series of reviews as well. You can see them here. Thank you so much for your help. Thanks, Name
- 61. EVERGREEN CONTENT: Evergreen contentis content that is perpetually relevant—much like the way evergreen trees retain their leaves all year around. Interesting and relevant content that does not become dated is a large component of being found online by search engines.
- 63. If possible, downloadthe file and host it on your own website. If not, just take the link to where it is hosted and create a post on your site talking about your experience on the podcast, with a link out to the page.
- 65.
- 66. Find other talksfrom the same podcast and reach out to those people. Share their stories, maybe they’ll reciprocate. Use it to build new friends. “The fraternity of podcast guests.”
- 71. “Other Popular Posts” http://disqus.com/ Keepspeople on your site longer
- 72.
- 74. Hi [person whoruns the site], My name is ______, and I write the blog _______, [one line about your website and why it matters; for in- stance, “News To Live By, which highlights the career advice “hidden” in the headlines.”] I hope you’re doing well. I am a big fan of [site where you want to guest post] and read your content all the time. I especially like [refer- ence two recent posts you find worthwhile and link to them; for instance, “your posts on email templates for building relationships and how to tell stories during an interview.”] [Then, one more compliment that leads into your pitch; for instance, “I like News To Live By because the advice is practical, and I have similar content I think your audience would appreciate.”] I wrote a blog post recently called [blog post headline that’s linked to the post], and in a nutshell it’s about [quick line on what the post is about; for instance, “smart tips for dealing with rude co-workers.”] I would be happy to send it over as a guest post if you’d like. Here are a couple other recent posts I’ve done:
- 75. – [blog postheadline that’s linked to the post] – [blog post headline that’s linked to the post] If you have other ideas, I am open to writing something else for [the site where you want to guest post]. Thanks, and I hope to hear from you. – You Email signature with blog/contact information DANNY RUBIN NEWSTOLIVEBY.NET
- 76.
- 79. If the interviewis Evergreen...
- 80.
- 81.
- 83. If the interviewISN’T Evergreen... Push as if you’re the expert in whatever the subject matter is Recycle as #TBT in coming months
- 84.
- 85. #TBT to thattime I interviewed Seth Godin
- 87. Exchange some pieceof content (Could be any of the things we just talked about) for some sort of contact info of your users. Typically an email
- 88. Be concise Be authoritative UseBIG WINS Use real numbers when possible
- 91. I DON’T KNOWWHY YOU’RE HERE
- 92. MAYBE YOU... Have somepress, but no sales A ton of blog posts, but no sales Can’t get a response from a reporter Can’t generate traffic to your site Want to maximize on the work you’ve already done Are wanting to launch a Kickstarter Or, just want to grow your business
- 93.
- 94.
- 95. Erik was runningsoftware agency... Erik | Agency Owner
- 96. Erik | AgencyOwner Erik was running software agency... He lost his last contract, and was about to go out of business
- 97. Erik was runningsoftware agency... He lost his last contract, and was about to go out of business Erik didn’t know what to do to Luckily, he found one of our 1000 Four systems that he could use to generate leads Erik | Agency Owner
- 98. We advised himto take inventory of everyone in his life and categorize them into 3 categories... Erik | Agency Owner
- 99. Then, Erik reachedout to everyone in the “Hot” category and pitched them his business Erik | Agency Owner
- 100. Then, Erik reachedout to everyone in the “Hot” category and pitched them his business Sure enough, plenty of them were in need of the service he could provide Erik | Agency Owner
- 101. Then, Erik reachedout to everyone in the “Hot” category and pitched them his business Sure enough, plenty of them were in need of the service he could provide All he had to do was narrow his sights, and ask Erik | Agency Owner
- 102. Then, Erik reachedout to everyone in the “Hot” category and- pitched them his business Sure enough, plenty of them were in need of the service he could provide All he had to do was narrow his sights, and ask It was a simple change in approach Erik | Agency Owner
- 103.
- 104. Nate was aboutto launch a Kickstarter campaign for a new product he invented Nate | Maker
- 105. Nate was aboutto launch a Kickstarter campaign for a new product he invented He was overwhelmed and wary about where to start Nate | Maker
- 106. Nate was aboutto launch a Kickstarter campaign for a new product he invented He was overwhelmed and wary about where to start It was do or die. If he didn’t hit his campaign goal, his dream of starting his own business wouldn’t come true Nate | Maker
- 107. Nate was aboutto launch a Kickstarter campaign for a new product he invented He was overwhelmed and wary about where to start It was do or die. If he didn’t hit his campaign goal, his dream of starting his own business wouldn’t come true Nate joined 1000 Four for help Nate | Maker
- 108. Our community wasable to help him: ▷ Decide what kinds of content were most effective ▷ What platforms to share them on ▷ When to share them for best results ▷ Help navigating the process ▷ And more And he hit his goal! Nate | Maker
- 109.
- 110. Nate | Maker Iwas able to get honest criticism and feedback by being surround- ing by entrepreneurs and busi- ness owners who can understand the struggles I was going through. I would never have been able to reach my goal without 1000 Four.
- 111.
- 112. Tracy Blue Collar Service Tracystarted a blue collar service in the security industry Tracy | Blue Collar Service
- 113. Tracy Blue Collar Service Tracystarted a blue collar service in the security industry She felt lost and alone in the vast world of business Tracy | Blue Collar Service
- 114. Tracy Blue Collar Service Tracystarted a blue collar service in the security industry She felt lost and alone in the vast world of business Without a huge marketing budget to advertise her company, Tracy didn’t know how to grow her small business Tracy | Blue Collar Service
- 115. Tracy Blue Collar Service Tracystarted a blue collar service in the security industry She felt lost and alone in the vast world of business Without a huge marketing budget to advertise her company, Tracy didn’t know how to grow her small business She joined 1000 Four for the network and community Tracy | Blue Collar Service
- 116. Tracy Blue Collar Service Sincesurrounding herself with fellow business owners, who can empathize with her struggles, and help her get through them, Tracy is: ▷ No longer in the “startup” phase ▷ Has more than 40 employees ▷ Will hit more than 1 million in revenue this year Tracy | Blue Collar Service
- 117. Tracy | BlueCollar Service If you have a small business, and you’re looking to make it bigger, you’re looking to make it better, then start with Hatch. There’s nothing better than saying you’re moving out of the startup phase. I have my own office, Im on the board for the Chamber of Commerce, I was in Richmond last week lobbying with legislators. And it all started with me being an entrepreneur who met another entrepreneur who said “hey we have a path for you” and for $30 a month, it was the best purchase I could possibly have made.
- 118. Join... ▷ Agency owners ▷Makers ▷ Blue collar service industry ▷ Small business owners ▷ THE COMMUNITY
- 119.
- 120. On-demand library ofexpert workshops
- 121. Sample Video In thisvideo called “Measuring Your Madness” Chip Dodd explains the importance of knowing your numbers in entrepreneurship. Knowing your data can help you make informed decisions, or avoid making detrimental mistakes.
- 122.
- 123.
- 124. Worksheets, templates, andresource guides
- 125. Community of businessowners
- 126.