The document outlines 100 ways to measure social media marketing effectiveness. Some of the key metrics discussed include measuring buzz or engagement based on factors like volume of posts, nature of content, time of engagement, channels used, and sentiment over time. It also discusses measuring impacts on metrics like sales, leads generated, customer satisfaction, costs saved, and changes in things like market share. The document provides a very comprehensive list of possible metrics for evaluating social media marketing performance.

1. MEASURING SOCIAL MEDIA MARKETING
Braj Mohan Chaturvedi I braj@braj.in I +91 9958166889

2. buzz for a brand based on volume of posts and
impressions
Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009

3. buzz based on nature of buzz by category and topic
Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009

4. buzz based on time of the buzz and shift in buzz
overtime
Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009

5. nature of buzz, which includes seasonality,
competitive nature
Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009

6. buzz based on stages in purchase funnel, which
include researching, transaction, post-purchase etc.
Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009

7. channel of choice which include forums, social
networks, blogs, twitter, etc
Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009

8. buzz based on content proliferation and popularity
Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009

9. buzz based on number of fans, followers, friends
Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009

10. buzz based on growth rate of fans, followers, and
friends
Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009

11. change in virality and rate of change in virality which
include connections to fans, followers, and friends
Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009

12. rate of virality and change in virality rates over time
which include second-degree reach
Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009

13. level of engagement through embeds, installs,
downloads, uploads
Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009

14. level of engagement like, favourites, comments,
ratings, social bookmarks, subscriptions, page views
Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009

15. change in search engine rankings and share of voice
for all social sites promoting the brand
Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009

16. increase in searches due to social activity
Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009

17. percentage of buzz containing links, which is ranked
by influence of publishers
Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009

18. percentage of buzz containing multimedia including
images, video, audio
Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009

19. share of voice on social sites when running paid
media in same environment
Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009

20. influence of consumers, publishers reached
Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009

21. influence of brands participating in social channels
Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009

22. demographics of target audience engaged with social
channels and reached through social media
Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009

23. demography, geography of participating consumers
Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009

24. social media habits and interests of target audience
Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009

25. sentiment by volume of posts and impressions
Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009

26. shift in sentiment before, during, and after social
marketing programs
Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009

27. languages spoken by participating consumers and
time spent on distributed content
Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009

28. time spent on site through social media referrals
Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009

29. Percentage of traffic generated from paid media
Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009

30. frequency of social interactions per consumer,
percentage of videos viewed
Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009

31. number of user-generated submissions received
Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009

32. relative popularity of social media content
Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009

33. exposures of virtual gifts, number of virtual gifts
shared
Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009

34. number of user-generated submissions on brand
association, purchase consideration, brand reference
Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009

35. impact of offline marketing or events on social
marketing programs or buzz
Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009

36. user-generated content that can be used by the
marketer in other channels
Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009

37. measuring customer satisfaction and customers
assisted through buzz
Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009

38. savings generated by enabling customers to connect
with each other
Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009

39. volume of customer feedback generated using buzz
Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009

40. research & development time saved based on
feedback from social media
Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009

41. suggestions implemented from social feedback
Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009

42. costs saved from not spending on traditional
research
Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009

43. buzz resulting into leads generation, products
sampling, discount redemption rate
Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009

44. buzz resulting into visits to store locator pages,
online sales, offline sales, and other offline behavior
Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009

45. buzz impacting ratings, reviews, rate of customer,
visitor retention
Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009

46. buzz impacting customer lifetime value
Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009

47. buzz impacting conversion and change in preference
Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009

48. buzz impacting customer acquisition, cost of
customer retention
Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009

49. buzz impacting change in market share
Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009

50. attendance generated at in-person at events
Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009

51. calculating savings per customer assisted through
direct social media interactions compared to other
channels like call centers, in-store.
Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009